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TrustPulse vs Wisepops (2026): which should you pick?

As of Nov 12, 2026, TrustPulse and Wisepops share a 2.4 GPA, and only TrustPulse has a free plan.

Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA

TrustPulse grades higher on value for money. Wisepops grades higher on features. They get the same grade on the free plan, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

TrustPulse

Social proof notifications that show real visitor activity

Free plan · from $9/mo

Wisepops

Popups, on-site feeds, web push and A/B tests for online stores

Free trial · from $299/mo

Which one is for you

Pick TrustPulse if

  • Fits if you run one site and want social proof notifications at about $9
  • Works for brand-new sites that fit inside 500 free sessions

Look elsewhere if

  • Tight if your site has any traffic, since the free option stops at 500 sessions for brand-new sites
  • Watch out: $5, $10, $19 and $39 are introductory rates, and renewals are at full price
  • Watch out: Basic caps visitors at 1,500 and covers one site
  • Skip it if you want branding removed, as that starts at Pro at $34
  • Watch out: analytics notifications and action messages need Plus

Pick Wisepops if

  • Fits if you run a busy Shopify store and judge campaigns by revenue, not sign-ups
  • Works for stores that want web push and an on-site news feed as well as popups

Look elsewhere if

  • Pricey if your site is small, as the only published plan is $299 a month for 500,000 pageviews
  • Not for you if you want to see a price before a sales call and you're not on Shopify
  • Tight if bots hit your site a lot, as their page loads count unless you block them
  • Watch out: past the limit campaigns stop, unless Extra Pageviews are on at 1.5 times the rate, which Shopify billing lacks
  • Skip it if you want a free plan, as there's none, and only Shopify stores get the 14-day trial

How we grade them

2.4GPATrustPulseFair2.4GPAWisepopsFair
Value for money
BBasic is $9 a month at renewal, on the edge of the $9 cheaper quarter; $5 a month is a first-year introductory rate.
DThe only published price is on Shopify: $2,990 a year for 500,000 pageviews, $249.17 a month, or $299 monthly. A site with 20,000 visitors uses a fraction of that and pays far more than popup tools here charge. Smaller plans, and sites off Shopify, get a price after a demo.
Free plan and trial
CA start-free link offers brand-new sites up to 500 sessions; the pricing table lists only paid plans.
CNo free plan, but Shopify stores get a 14-day free trial of the app. Anyone else has to book a demo first, so this C really applies to Shopify shops.
Features
CReal-time event tracking, targeting, design controls and analytics. It is social proof only, and analytics notifications start at Plus.
APopups, spin-to-win, quizzes and bars, plus an on-site notification feed, embedded blocks and web push, which no other tool here lists. 30+ behaviour signals, AI product picks, and A/B tests against a control group that measure revenue per visitor.
Ease of use
CNo rating on record; you install a snippet and set up notifications.
CNo rating on record. AI product picks set up in one click on Shopify, but you still build campaigns, choose from 30+ behaviour signals and watch your pageviews, which count even when nothing shows.
Platforms and integrations
BWeb only, with seven integrations listed.
BWeb, with Shopify, Klaviyo, Mailchimp, Omnisend, Drip and Sendinblue, plus Zapier, APIs and webhooks. No desktop or phone app, so B is as high as it goes.
Best forsocial proof notifications for a single sitebusy Shopify stores that test for revenue

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: TrustPulse and Wisepops. How we grade

Price against what you get

TrustPulse starts at $5 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wisepops starts at $299 a month and scores 3.0.

Wisepops scores higher, and starts $294 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, none scores higher than TrustPulse for less, and none scores higher than Wisepops for less.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$2$5$10$20$50$100$200$500More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessTrustPulseWisepops

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of popup and widget tools, and the best at every price

Where they differ

  • TrustPulse also covers reports.
  • Wisepops also covers a/B testing.
In commonWebPopups

At a glance

TrustPulseWisepops
PricingFree planFree trial
Starts at$9 per month at renewal, after a first year for $5 a month$299 per month for up to 500,000 pageviews (Shopify app)
Free planA start-free link on the pricing page offers brand-new sites up to 500 sessions.None
Free trialNone listed14-day free trial on the Shopify app
Web
Made byRetyp, LLCWisepops, LLC
Price read fromtrustpulse.comapps.shopify.com
CheckedNov 12, 2026Oct 18, 2026

Worth knowing

TrustPulse

  • The $5, $10, $19 and $39 rates are introductory annual prices; the page says renewals are at full price.
  • Visitor caps run from 1,500 on Basic to 100,000 on Growth; the site offers enterprise plans for sites above 1,000,000 monthly visitors.
  • Analytics notifications and action messages start at Plus, and branding removal at Pro.
  • The free option is a link for brand-new sites; the pricing table itself lists only the four paid plans.

Wisepops

  • The website publishes no prices and sends visitors to book a demo; the $299 plan is the one shown on the Shopify App Store.
  • Every page load with its code counts as a pageview, whether or not a campaign shows, and bot traffic counts unless you block it.
  • Past the limit, campaigns stop unless Extra Pageviews are on, at 1.5 times the base rate and at most double the plan; not on Shopify billing.
  • There is no free plan; the entry price suits stores with a lot of traffic.

Key features

TrustPulse

Real-time event tracking
Shows a live stream of actions on the site, such as purchases, demo registrations and newsletter signups.
On-fire notifications
Shows how many people took an action in a given period, aimed at landing pages and checkouts.
Targeting and timing rules
Page-level targeting and timed display on every plan; mobile device targeting from Plus; notification looping and activity expiration from Pro.
Design controls
Edit message, colors and images in a point-and-click editor, with position, icon and corner controls. Branding removal starts on Pro.
Activity capture
AutoMagic, Zapier and element-click capture feed events into notifications; WooCommerce capture is listed from Pro.
Analytics
Tracks conversion goals and shows which pages convert best; a Google Analytics connection is listed from Pro.

Wisepops

Popups, bars and gamified offers
Email and SMS sign-up popups, exit-intent and cart-recovery offers, spin-to-win wheels, countdowns, surveys, quizzes and banners.
Feed, embeds and web push
A notification feed for offers and news, embedded blocks that personalize a section of a page, and web push messages to bring visitors back.
Behavioral targeting
Target on more than 30 behavioral signals, plus geolocation, segments and, on Shopify, cart value, product tags and customer tags.
A/B tests with control groups
Test campaigns against a variant or a control group and measure revenue per visitor, order value and bounce rate.
AI product recommendations
Suggest products each visitor is likely to buy, set up in one click on Shopify.
Integrations
Sends leads to Klaviyo, Mailchimp, Omnisend, Drip and Sendinblue, with Zapier, APIs and webhooks for anything else.

Plans

TrustPulse

  • Brand-new site$0

    for up to 500 sessions

    Offered through a start-free link for brand-new sites; the page gives no other terms.

  • Basic$9

    per month for 1 site, billed annually

    1 site and 1,500 unique visitors a month, with recent activity, on-fire and welcome messages. First year $5 a month.

  • Plus$17

    per month for 2 sites, billed annually

    2 sites and 10,000 unique visitors a month, plus analytics notifications, action messages and mobile targeting. First year $10 a month.

  • Pro$34

    per month for 5 sites, billed annually

    5 sites and 25,000 visitors a month, with WooCommerce, Google Analytics, branding removal and priority support. First year $19.

  • Growth$50

    per month for 10 sites, billed annually

    10 sites and 100,000 visitors a month, with unlimited sub-accounts and premium support. First year $39 a month.

Wisepops

  • 500k pageviews (Shopify)$299

    per month for up to 500,000 pageviews, billed monthly

    Unlimited popup and notification campaigns, AI product recommendations, 140+ templates, web push, A/B tests and Klaviyo. $2,990 if paid yearly.

  • Other plansCustom

    Sites not billed through Shopify, and other pageview tiers, get a price after booking a demo.

Ways to pay less

TrustPulse

  • Other savings

    Introductory annual pricing

    Annual purchases only: Basic $5, Plus $10, Pro $19 and Growth $39 a month for the first term, then renewal at full price.

  • Other savings

    14-day money-back guarantee

    The pricing page says TrustPulse refunds 100% of your money if you reach out within the first 14 days.

Wisepops

  • Annual discount

    Yearly billing saves about two months

    On Shopify the 500k plan is $2,990 a year against $299 a month; the help center describes annual billing as two months free.

Common questions

Which is cheaper, TrustPulse or Wisepops?

As of Nov 12, 2026, TrustPulse is cheaper to start with: $5 a month, against $299 a month for Wisepops. TrustPulse starts at $9 per month at renewal, after a first year for $5 a month, and Wisepops starts at $299 per month for up to 500,000 pageviews (Shopify app).

Which has a free plan, TrustPulse or Wisepops?

As of Nov 12, 2026, only TrustPulse has a free plan. Wisepops does not, though it has a free trial.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade