Popupsmart vs TrustPulse (2026): which should you pick?

Pick Popupsmart if

• Fits if you want one free popup running on a small site
• Works for Shopify stores that want popups that react to the cart

Look elsewhere if

• Skip it if you need A/B tests on a budget, as Basic at $32.50 a month doesn't include them
• Tight if you're on the free plan, with 1 live popup, 1 website and 5,000 pageviews a month, plus branding
• Pricey if your visitors click through lots of pages, as every page load counts
• Watch out: Basic allows 1 team member and Advanced 2, so more people means Expert, with 4, at $132.50 a month
• Pricey if you pay monthly, at $39 for Basic against $32.50 billed yearly

Pick TrustPulse if

• Fits if you run one site and want social proof notifications at about $9
• Works for brand-new sites that fit inside 500 free sessions

Look elsewhere if

• Tight if your site has any traffic, since the free option stops at 500 sessions for brand-new sites
• Watch out: $5, $10, $19 and $39 are introductory rates, and renewals are at full price
• Watch out: Basic caps visitors at 1,500 and covers one site
• Skip it if you want branding removed, as that starts at Pro at $34
• Watch out: analytics notifications and action messages need Plus

Popupsmart

• The free plan allows only 1 live popup at a time on 1 website and 5,000 pageviews a month.
• A/B split testing starts at Advanced; Basic does not include it.
• Monthly plans can be refunded within 7 days and annual plans within 15 days.
• Sites above 500,000 pageviews a month need a custom quote.

TrustPulse

• The $5, $10, $19 and $39 rates are introductory annual prices; the page says renewals are at full price.
• Visitor caps run from 1,500 on Basic to 100,000 on Growth; the site offers enterprise plans for sites above 1,000,000 monthly visitors.
• Analytics notifications and action messages start at Plus, and branding removal at Pro.
• The free option is a link for brand-new sites; the pricing table itself lists only the four paid plans.

Popupsmart

AI builder and templates

Describe a campaign and the AI builder drafts it, or start from more than 500 templates and adjust fonts, colors and CSS.

Popup formats and campaigns

Center, sidebar, full-screen, floating and teaser popups for email and form collection, coupons, gamification, cookie consent and phone calls.

Targeting rules

Show popups after a delay, on exit intent or scroll, on chosen pages, by new or returning visitor, traffic source, language, cookie or location.

Smart Mode with AI

Lets AI pick the audience for a campaign instead of setting targeting rules by hand.

Shopify targeting

On Shopify, target by cart total, cart products or login state, recommend products from the catalog and track revenue from each popup.

Integrations

Installs with one snippet on Shopify, WordPress, Webflow, Wix or any site, and sends leads to Klaviyo, Mailchimp, Zapier or a webhook.

TrustPulse

Real-time event tracking

Shows a live stream of actions on the site, such as purchases, demo registrations and newsletter signups.

On-fire notifications

Shows how many people took an action in a given period, aimed at landing pages and checkouts.

Targeting and timing rules

Page-level targeting and timed display on every plan; mobile device targeting from Plus; notification looping and activity expiration from Pro.

Design controls

Edit message, colors and images in a point-and-click editor, with position, icon and corner controls. Branding removal starts on Pro.

Activity capture

AutoMagic, Zapier and element-click capture feed events into notifications; WooCommerce capture is listed from Pro.

Analytics

Tracks conversion goals and shows which pages convert best; a Google Analytics connection is listed from Pro.

Popupsmart

• Free$0

  5,000 pageviews a month, 1 website, 1 live popup at a time and standard support.

• Basic$32.50

  per month for up to 50,000 pageviews, billed annually ($39 monthly)

  3 websites, unlimited popups, no branding, 1 team member and priority support; $390 a year.

• Advanced$57.50

  per month for up to 100,000 pageviews, billed annually ($69 monthly)

  5 websites, A/B split testing and 2 team members; $690 a year.

• Pro$82.50

  per month for up to 250,000 pageviews, billed annually ($99 monthly)

  7 websites and campaign filing; $990 a year.

• Expert$132.50

  per month for up to 500,000 pageviews, billed annually ($159 monthly)

  Unlimited websites and 4 team members; $1,590 a year.

• EnterpriseCustom

  For sites above 500,000 pageviews a month, priced by quote.

TrustPulse

• Brand-new site$0

  for up to 500 sessions

  Offered through a start-free link for brand-new sites; the page gives no other terms.

• Basic$9

  per month for 1 site, billed annually

  1 site and 1,500 unique visitors a month, with recent activity, on-fire and welcome messages. First year $5 a month.

• Plus$17

  per month for 2 sites, billed annually

  2 sites and 10,000 unique visitors a month, plus analytics notifications, action messages and mobile targeting. First year $10 a month.

• Pro$34

  per month for 5 sites, billed annually

  5 sites and 25,000 visitors a month, with WooCommerce, Google Analytics, branding removal and priority support. First year $19.

• Growth$50

  per month for 10 sites, billed annually

  10 sites and 100,000 visitors a month, with unlimited sub-accounts and premium support. First year $39 a month.

Popupsmart

• Annual discount

  Annual billing saves 20%

  Basic is $390 a year ($32.50 a month) against $39 monthly ($468 a year); Expert is $1,590 a year against $159 monthly.

TrustPulse

• Other savings

  Introductory annual pricing

  Annual purchases only: Basic $5, Plus $10, Pro $19 and Growth $39 a month for the first term, then renewal at full price.

• Other savings

  14-day money-back guarantee

  The pricing page says TrustPulse refunds 100% of your money if you reach out within the first 14 days.