Nudgify vs TrustPulse (2026): which should you pick?

Pick Nudgify if

• Fits if you run a small store and want sales notifications at $9
• Works for sites with under 1,000 monthly impressions on Free

Look elsewhere if

• Tight if you stay free, since 1,000 impressions a month runs out and some nudge types are locked
• Watch out: the plan cards list branding removal but the comparison table marks it an add-on
• Watch out: at the impression limit nudges stop until next month, or you upgrade or buy a Visitor Boost
• Pricey if you want a lifetime deal, as it is final and non-refundable
• Watch out: the Shopify app is priced separately in the Shopify App Store

Pick TrustPulse if

• Fits if you run one site and want social proof notifications at about $9
• Works for brand-new sites that fit inside 500 free sessions

Look elsewhere if

• Tight if your site has any traffic, since the free option stops at 500 sessions for brand-new sites
• Watch out: $5, $10, $19 and $39 are introductory rates, and renewals are at full price
• Watch out: Basic caps visitors at 1,500 and covers one site
• Skip it if you want branding removed, as that starts at Pro at $34
• Watch out: analytics notifications and action messages need Plus

Nudgify

• The plan cards list branding removal, but the comparison table marks it as an add-on on every plan, so confirm it before buying.
• Plans are billed in USD every 30 days unless yearly billing is chosen; lifetime purchases are final and non-refundable.
• At the impression limit nudges stop showing until the next month, or until you upgrade or buy a one-off Visitor Boost.
• The Shopify app is priced separately in the Shopify App Store.

TrustPulse

• The $5, $10, $19 and $39 rates are introductory annual prices; the page says renewals are at full price.
• Visitor caps run from 1,500 on Basic to 100,000 on Growth; the site offers enterprise plans for sites above 1,000,000 monthly visitors.
• Analytics notifications and action messages start at Plus, and branding removal at Pro.
• The free option is a link for brand-new sites; the pricing table itself lists only the four paid plans.

Nudgify

Social proof nudges

Live visitor count, recent purchases (sales pop) and recent sign-ups, fed from store platforms, forms and payment tools.

FOMO and urgency nudges

Low stock, selling fast and order-soon nudges that show scarcity or a time limit on a product or sale.

Review nudges

Show reviews from Trustpilot, Google Places and Capterra anywhere on a page. The number of reviews available is capped by plan.

Friction nudges

A free-delivery progress nudge and a one-click discount nudge, aimed at cutting abandoned carts and raising basket size.

Targeting and display styles

URL targeting, a nudge limit per session, looping and closeable nudges, in 32 languages, as overlays or inline elements.

Analytics

Reports nudge views and reach, engagements and conversion goals.

TrustPulse

Real-time event tracking

Shows a live stream of actions on the site, such as purchases, demo registrations and newsletter signups.

On-fire notifications

Shows how many people took an action in a given period, aimed at landing pages and checkouts.

Targeting and timing rules

Page-level targeting and timed display on every plan; mobile device targeting from Plus; notification looping and activity expiration from Pro.

Design controls

Edit message, colors and images in a point-and-click editor, with position, icon and corner controls. Branding removal starts on Pro.

Activity capture

AutoMagic, Zapier and element-click capture feed events into notifications; WooCommerce capture is listed from Pro.

Analytics

Tracks conversion goals and shows which pages convert best; a Google Analytics connection is listed from Pro.

Nudgify

• Free$0

  per month for up to 1,000 impressions

  Any integration, with one review for review nudges and some nudge styles and types unavailable.

• Lite$9

  per month for up to 10,000 impressions

  Unlimited websites and nudges and 3 reviews. $90 a year when billed yearly; $800 as a lifetime plan.

• Plus$29

  per month for up to 90,000 impressions

  Unlimited websites and nudges and 30 reviews. $290 a year when billed yearly; $2,900 lifetime.

• Genius$49

  per month for up to 300,000 impressions

  Unlimited websites and nudges and 100 reviews. $490 a year when billed yearly; $4,900 lifetime.

• Agency$89

  per month for up to 1M impressions

  Unlimited websites and nudges and 300 reviews. $890 a year when billed yearly; $8,900 lifetime.

• Enterprise$189

  per month for up to 3M impressions

  A larger plan the pricing page lists for 3,000,000 impressions a month.

TrustPulse

• Brand-new site$0

  for up to 500 sessions

  Offered through a start-free link for brand-new sites; the page gives no other terms.

• Basic$9

  per month for 1 site, billed annually

  1 site and 1,500 unique visitors a month, with recent activity, on-fire and welcome messages. First year $5 a month.

• Plus$17

  per month for 2 sites, billed annually

  2 sites and 10,000 unique visitors a month, plus analytics notifications, action messages and mobile targeting. First year $10 a month.

• Pro$34

  per month for 5 sites, billed annually

  5 sites and 25,000 visitors a month, with WooCommerce, Google Analytics, branding removal and priority support. First year $19.

• Growth$50

  per month for 10 sites, billed annually

  10 sites and 100,000 visitors a month, with unlimited sub-accounts and premium support. First year $39 a month.

Nudgify

• Annual discount

  Yearly billing at $90 on Lite

  Yearly prices shown are $90, $290, $490 and $890 for the Lite, Plus, Genius and Agency plans, against $9, $29, $49 and $89 a month.

• Lifetime license

  Lifetime plans from $800

  A one-time payment buys a plan for life: $800 for Lite, $2,900 for Plus, $4,900 for Genius and $8,900 for Agency.

TrustPulse

• Other savings

  Introductory annual pricing

  Annual purchases only: Basic $5, Plus $10, Pro $19 and Growth $39 a month for the first term, then renewal at full price.

• Other savings

  14-day money-back guarantee

  The pricing page says TrustPulse refunds 100% of your money if you reach out within the first 14 days.