Justuno vs Nudgify (2026): which should you pick?

Pick Justuno if

• Fits if you run a store and grow email and SMS lists with Klaviyo or Attentive
• Works for shops that want Justuno's team to run their popups, at $299 a month

Look elsewhere if

• Pricey if you're a small shop, as Lite is $59 a month for only 10,000 visitors
• Skip it if you want a free plan to grow into, as there's only a 14-day trial
• Not for you if you need the full cost up front, as Spotlight's price isn't listed and Lite's rises on a slider
• Tight if you run many campaigns, as Lite caps live workflows at 5, segments at 2 and seats at 3
• Watch out: Done-For-You covers only 20,000 visitors before its $299 a month rises, and yearly billing saves just 10%

Pick Nudgify if

• Fits if you run a small store and want sales notifications at $9
• Works for sites with under 1,000 monthly impressions on Free

Look elsewhere if

• Tight if you stay free, since 1,000 impressions a month runs out and some nudge types are locked
• Watch out: the plan cards list branding removal but the comparison table marks it an add-on
• Watch out: at the impression limit nudges stop until next month, or you upgrade or buy a Visitor Boost
• Pricey if you want a lifetime deal, as it is final and non-refundable
• Watch out: the Shopify app is priced separately in the Shopify App Store

Justuno

• There is no free plan; Lite starts at $59 a month for 10,000 visitors after a 14-day trial.
• Lite caps live workflows at 5, custom segments at 2 and team seats at 3; unlimited needs Done-For-You or Enterprise.
• Spotlight visitor identification is an add-on, and the page does not list its price.
• Done-For-You costs $299 a month and covers only 20,000 visitors before the price rises.

Nudgify

• The plan cards list branding removal, but the comparison table marks it as an add-on on every plan, so confirm it before buying.
• Plans are billed in USD every 30 days unless yearly billing is chosen; lifetime purchases are final and non-refundable.
• At the impression limit nudges stop showing until the next month, or until you upgrade or buy a one-off Visitor Boost.
• The Shopify app is priced separately in the Shopify App Store.

Justuno

Popups and exit offers

Email and SMS sign-up popups, exit offers and a design studio with a template library.

AI Smart Timing

Uses visitor behavior in real time to decide when to launch a popup, instead of fixed delays.

Spotlight visitor identification

An add-on that recognizes more visitors and matches them to customer profiles for targeting and list growth.

Workflows and segments

Behavior-based flows from first visit to repeat purchase, with real-time audiences built from behavior, intent and profile data.

Testing and recommendations

Multivariate tests of offers and designs, AI product recommendations, and instant email and SMS verification.

Store and messaging integrations

Connects to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale.

Nudgify

Social proof nudges

Live visitor count, recent purchases (sales pop) and recent sign-ups, fed from store platforms, forms and payment tools.

FOMO and urgency nudges

Low stock, selling fast and order-soon nudges that show scarcity or a time limit on a product or sale.

Review nudges

Show reviews from Trustpilot, Google Places and Capterra anywhere on a page. The number of reviews available is capped by plan.

Friction nudges

A free-delivery progress nudge and a one-click discount nudge, aimed at cutting abandoned carts and raising basket size.

Targeting and display styles

URL targeting, a nudge limit per session, looping and closeable nudges, in 32 languages, as overlays or inline elements.

Analytics

Reports nudge views and reach, engagements and conversion goals.

Justuno

• Lite$59

  per month for up to 10,000 visitors, no contract

  All features, 5 live workflows, 2 custom segments, 3 team seats and white-glove onboarding. Price rises with visitors on the page's slider.

• Done-For-You$299

  per month for up to 20,000 visitors, no contract

  Justuno's team runs your campaigns: unlimited workflows, segments and seats, a dedicated account manager, a CRO strategist and a Slack channel.

• EnterpriseCustom

  Unlimited features with an enterprise hub, custom team roles and cross-domain reporting. Priced on request.

Nudgify

• Free$0

  per month for up to 1,000 impressions

  Any integration, with one review for review nudges and some nudge styles and types unavailable.

• Lite$9

  per month for up to 10,000 impressions

  Unlimited websites and nudges and 3 reviews. $90 a year when billed yearly; $800 as a lifetime plan.

• Plus$29

  per month for up to 90,000 impressions

  Unlimited websites and nudges and 30 reviews. $290 a year when billed yearly; $2,900 lifetime.

• Genius$49

  per month for up to 300,000 impressions

  Unlimited websites and nudges and 100 reviews. $490 a year when billed yearly; $4,900 lifetime.

• Agency$89

  per month for up to 1M impressions

  Unlimited websites and nudges and 300 reviews. $890 a year when billed yearly; $8,900 lifetime.

• Enterprise$189

  per month for up to 3M impressions

  A larger plan the pricing page lists for 3,000,000 impressions a month.

Justuno

• Annual discount

  Annual billing saves 10%

  Both Lite and Done-For-You show a 10% saving for paying annually instead of month to month.

• Other savings

  Agency discounts

  Brands working with an agency are told to mention it to the sales team for an agency discount.

Nudgify

• Annual discount

  Yearly billing at $90 on Lite

  Yearly prices shown are $90, $290, $490 and $890 for the Lite, Plus, Genius and Agency plans, against $9, $29, $49 and $89 a month.

• Lifetime license

  Lifetime plans from $800

  A one-time payment buys a plan for life: $800 for Lite, $2,900 for Plus, $4,900 for Genius and $8,900 for Agency.