Nudgify vs Poptin (2026): which should you pick?
As of Nov 12, 2026, Nudgify grades higher than Poptin: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Nudgify grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Nudgify
Social proof and urgency notifications for stores and sites
Poptin
Popups and embedded forms, with email campaigns and automations
Which one is for you
Pick Nudgify if
- Fits if you run a small store and want sales notifications at $9
- Works for sites with under 1,000 monthly impressions on Free
Look elsewhere if
- Tight if you stay free, since 1,000 impressions a month runs out and some nudge types are locked
- Watch out: the plan cards list branding removal but the comparison table marks it an add-on
- Watch out: at the impression limit nudges stop until next month, or you upgrade or buy a Visitor Boost
- Pricey if you want a lifetime deal, as it is final and non-refundable
- Watch out: the Shopify app is priced separately in the Shopify App Store
Pick Poptin if
- Fits if you want popups and email campaigns from one account
- Works for running a few sites, as Pro covers 4 domains
Look elsewhere if
- Tight if you're on the free plan, which stops at 1,000 visitors a month on one domain with Poptin branding
- Pricey if you mostly want email, as Growth reaches $119 a month at 10,000 contacts
- Not for you if you want a low-priced popup on a busy site, as Basic stops at 10,000 visitors
- Watch out: Basic covers a single domain; unlimited domains, sub-accounts and users need Agency at $95 a month
- Pricey if you pay monthly, at $59 for Pro against $47 billed yearly
How we grade them
| 2.6GPANudgifyGood | 2.4GPAPoptinFair | |
|---|---|---|
| Value for money | BLite is $9 a month for 10,000 impressions, inside the cheapest quarter ($9) of the category. | CPoptin counts unique visitors, so 20,000 a month is past Basic's 10,000 and onto Pro: $47 a month billed yearly ($59 monthly) for 50,000 visitors on 4 domains. That's on the dear side of the middle for popup tools here. |
| Free plan and trial | CFree plan with 1,000 impressions a month and some styles locked, plus a 7-day trial with no card. | CFree forever with unlimited popups, but only for 1,000 visitors a month on one domain, with Poptin branding. A tiny blog might live on it. Most sites will hit the cap quickly. |
| Features | BSocial proof, urgency, review and friction nudges, targeting and analytics. The listing shows no gap in the core work. | BBars, slide-ins, full-screen and gamified popups, embedded forms, exit intent, 15+ targeting rules, A/B tests, teasers and coupons, plus email campaigns and automated sequences on top. It covers the whole job. |
| Ease of use | CNo rating on record; you set up nudges and connect your store or tools. | CNo rating on record. Templates get you started, but between 15+ targeting rules, triggers, A/B tests and an email builder, there's a fair bit to set up. |
| Platforms and integrations | BWeb only, with eight integrations listed. | BWeb, with 70+ integrations including Mailchimp, Klaviyo, HubSpot, Salesforce and ActiveCampaign, plus Zapier, Make, WordPress and its own API. No desktop or phone app, so B is the top. |
| Best for | social proof and urgency notifications on a store | popups with email campaigns built in |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Nudgify and Poptin. How we grade
Price against what you get
Nudgify starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Poptin starts at $19 a month and scores 2.7.
They score the same, and Nudgify starts $10 a month lower. Of the other popup and widget tools on the chart, none scores higher than Nudgify for less, and none scores higher than Poptin for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Nudgify also covers reports.
- Poptin also covers marketing automation, forms, email campaigns and a/B testing.
At a glance
| Nudgify | Poptin | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per month for up to 10,000 impressions | $19 per month for up to 500 email contacts and 5,000 visitors (Growth) |
| Free plan | 1,000 impressions a month, one review for review nudges, and some styles and nudge types locked. | 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends. |
| Free trial | 7-day free trial, no credit card, limited to 1,000 unique impressions. | None listed |
| Web | ||
| Made by | Nudgify | Poptin |
| Price read from | nudgify.com | poptin.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Nudgify
- The plan cards list branding removal, but the comparison table marks it as an add-on on every plan, so confirm it before buying.
- Plans are billed in USD every 30 days unless yearly billing is chosen; lifetime purchases are final and non-refundable.
- At the impression limit nudges stop showing until the next month, or until you upgrade or buy a one-off Visitor Boost.
- The Shopify app is priced separately in the Shopify App Store.
Poptin
- The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
- Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
- Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.
Key features
Nudgify
- Social proof nudges
- Live visitor count, recent purchases (sales pop) and recent sign-ups, fed from store platforms, forms and payment tools.
- FOMO and urgency nudges
- Low stock, selling fast and order-soon nudges that show scarcity or a time limit on a product or sale.
- Review nudges
- Show reviews from Trustpilot, Google Places and Capterra anywhere on a page. The number of reviews available is capped by plan.
- Friction nudges
- A free-delivery progress nudge and a one-click discount nudge, aimed at cutting abandoned carts and raising basket size.
- Targeting and display styles
- URL targeting, a nudge limit per session, looping and closeable nudges, in 32 languages, as overlays or inline elements.
- Analytics
- Reports nudge views and reach, engagements and conversion goals.
Poptin
- Popup and form types
- Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- Triggers and targeting
- More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- A/B testing and teasers
- Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- Coupons
- Create coupon codes inside a popup to give shoppers a reason to buy now.
- Email campaigns and automations
- A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.
- 70+ integrations and an API
- Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.
Plans
Nudgify
Free$0
per month for up to 1,000 impressions
Any integration, with one review for review nudges and some nudge styles and types unavailable.
Lite$9
per month for up to 10,000 impressions
Unlimited websites and nudges and 3 reviews. $90 a year when billed yearly; $800 as a lifetime plan.
Plus$29
per month for up to 90,000 impressions
Unlimited websites and nudges and 30 reviews. $290 a year when billed yearly; $2,900 lifetime.
Genius$49
per month for up to 300,000 impressions
Unlimited websites and nudges and 100 reviews. $490 a year when billed yearly; $4,900 lifetime.
Agency$89
per month for up to 1M impressions
Unlimited websites and nudges and 300 reviews. $890 a year when billed yearly; $8,900 lifetime.
Enterprise$189
per month for up to 3M impressions
A larger plan the pricing page lists for 3,000,000 impressions a month.
Poptin
Free$0
1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends.
Growth (Emails & Poptins)$19
per month for up to 500 contacts, billed monthly
Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts.
Basic$20
per month for up to 10,000 visitors, billed annually ($25 monthly)
Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support.
Pro$47
per month for up to 50,000 visitors, billed annually ($59 monthly)
Popups only, on up to 4 domains.
Agency$95
per month for up to 150,000 visitors, billed annually ($119 monthly)
Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly.
EnterpriseCustom
Custom visitor limits, extra security, a dedicated account manager and migration help.
Ways to pay less
Nudgify
- Annual discount
Yearly billing at $90 on Lite
Yearly prices shown are $90, $290, $490 and $890 for the Lite, Plus, Genius and Agency plans, against $9, $29, $49 and $89 a month.
- Lifetime license
Lifetime plans from $800
A one-time payment buys a plan for life: $800 for Lite, $2,900 for Plus, $4,900 for Genius and $8,900 for Agency.
Poptin
- Annual discount
Yearly billing saves 20% on popup plans
Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119.
Common questions
Which is cheaper, Nudgify or Poptin?
As of Nov 12, 2026, Nudgify is cheaper to start with: $9 a month, against $19 a month for Poptin. Nudgify starts at $9 per month for up to 10,000 impressions, and Poptin starts at $19 per month for up to 500 email contacts and 5,000 visitors (Growth).
Which has a free plan, Nudgify or Poptin?
As of Nov 12, 2026, both Nudgify and Poptin have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.