Poptin vs Wheelio (2026): which should you pick?

Pick Poptin if

• Fits if you want popups and email campaigns from one account
• Works for running a few sites, as Pro covers 4 domains

Look elsewhere if

• Tight if you're on the free plan, which stops at 1,000 visitors a month on one domain with Poptin branding
• Pricey if you mostly want email, as Growth reaches $119 a month at 10,000 contacts
• Not for you if you want a low-priced popup on a busy site, as Basic stops at 10,000 visitors
• Watch out: Basic covers a single domain; unlimited domains, sub-accounts and users need Agency at $95 a month
• Pricey if you pay monthly, at $59 for Pro against $47 billed yearly

Pick Wheelio if

• Fits if you run a Shopify store and want a spin-to-win offer
• Works for stores that collect emails and SMS numbers with coupons

Look elsewhere if

• Not for you if you want a free plan, as there is none after the 7-day trial
• Pricey if your store is busy, as price steps up with impressions from 30,000 to 750,000
• Skip it if you need ordinary forms or banners, since it is game-style pop-ups only
• Tight if you are not on Shopify, as other platforms sign up through the vendor dashboard

Poptin

• The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
• Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
• Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.

Wheelio

• There is no free plan; the first step is $14.92 a month after a 7-day trial.
• Price follows impressions, so a busy store moves up steps from 30k to 750k a month.
• Built around Shopify; stores on other platforms sign up through the vendor dashboard instead.
• Game-style pop-ups only: it is not a general-purpose form or banner builder.

Poptin

Popup and form types

Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.

Triggers and targeting

More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.

A/B testing and teasers

Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.

Coupons

Create coupon codes inside a popup to give shoppers a reason to buy now.

Email campaigns and automations

A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.

70+ integrations and an API

Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.

Wheelio

Three game formats

Choose a wheel of fortune, a slot machine or a scratch card as the pop-up, with a set of predefined templates to start from.

Email, SMS and push capture

Collect email addresses, phone numbers, Messenger and push-notification opt-ins, passed on through the connected partner service.

Coupon injection and dynamic codes

Says it can inject the won discount straight into the Shopify checkout and create a unique code for each visitor to track sales.

Triggers and scheduling

Set when and where a campaign shows, using timing and exit-intent style triggers plus scheduling in the campaign setup.

Email validation

Uses an outside service to check each address and prevents duplicates, to keep the list clean.

Consent options

The vendor says pop-ups can be set up to follow GDPR, and to meet TCPA rules when collecting SMS leads.

Poptin

• Free$0

  1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends.

• Growth (Emails & Poptins)$19

  per month for up to 500 contacts, billed monthly

  Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts.

• Basic$20

  per month for up to 10,000 visitors, billed annually ($25 monthly)

  Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support.

• Pro$47

  per month for up to 50,000 visitors, billed annually ($59 monthly)

  Popups only, on up to 4 domains.

• Agency$95

  per month for up to 150,000 visitors, billed annually ($119 monthly)

  Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly.

• EnterpriseCustom

  Custom visitor limits, extra security, a dedicated account manager and migration help.

Wheelio

• Beginner$14.92

  per month for up to 30k impressions

  Entry step. The listed step prices move with monthly impressions.

• Level 1$29.92

  per month for up to 60k impressions

  Same product as every step; only the impression allowance changes.

• Level 2$54.92

  per month for up to 100k impressions

  Same product as every step; only the impression allowance changes.

• Level 3$109.92

  per month for up to 250k impressions

  Same product as every step; only the impression allowance changes.

• Level 4$192.92

  per month for up to 500k impressions

  Same product as every step; only the impression allowance changes.

• The Big Guns$249.92

  per month for up to 750k impressions

  Top step listed on the site, for the highest-traffic stores.

Poptin

• Annual discount

  Yearly billing saves 20% on popup plans

  Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119.

Wheelio

No public discounts listed.