Wheelio vs Wisepops (2026): which should you pick?
As of Nov 12, 2026, Wisepops grades higher than Wheelio: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Wheelio grades higher on value for money. Wisepops grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Wheelio
Spin-to-win and scratch-card pop-ups for email and SMS capture
Wisepops
Popups, on-site feeds, web push and A/B tests for online stores
Which one is for you
Pick Wheelio if
- Fits if you run a Shopify store and want a spin-to-win offer
- Works for stores that collect emails and SMS numbers with coupons
Look elsewhere if
- Not for you if you want a free plan, as there is none after the 7-day trial
- Pricey if your store is busy, as price steps up with impressions from 30,000 to 750,000
- Skip it if you need ordinary forms or banners, since it is game-style pop-ups only
- Tight if you are not on Shopify, as other platforms sign up through the vendor dashboard
Pick Wisepops if
- Fits if you run a busy Shopify store and judge campaigns by revenue, not sign-ups
- Works for stores that want web push and an on-site news feed as well as popups
Look elsewhere if
- Pricey if your site is small, as the only published plan is $299 a month for 500,000 pageviews
- Not for you if you want to see a price before a sales call and you're not on Shopify
- Tight if bots hit your site a lot, as their page loads count unless you block them
- Watch out: past the limit campaigns stop, unless Extra Pageviews are on at 1.5 times the rate, which Shopify billing lacks
- Skip it if you want a free plan, as there's none, and only Shopify stores get the 14-day trial
How we grade them
| 2.2GPAWheelioFair | 2.4GPAWisepopsFair | |
|---|---|---|
| Value for money | C$14.92 a month for 30,000 impressions sits inside the $9 to $29 range; plans climb to $249.92 for 750,000. | DThe only published price is on Shopify: $2,990 a year for 500,000 pageviews, $249.17 a month, or $299 monthly. A site with 20,000 visitors uses a fraction of that and pays far more than popup tools here charge. Smaller plans, and sites off Shopify, get a price after a demo. |
| Free plan and trial | C7-day free trial; the listing does not say a card is needed. No free plan. | CNo free plan, but Shopify stores get a 14-day free trial of the app. Anyone else has to book a demo first, so this C really applies to Shopify shops. |
| Features | CThree game formats, email, SMS and push capture, coupons and triggers. It does that job fully, but it is a smaller job than a general popup builder. | APopups, spin-to-win, quizzes and bars, plus an on-site notification feed, embedded blocks and web push, which no other tool here lists. 30+ behaviour signals, AI product picks, and A/B tests against a control group that measure revenue per visitor. |
| Ease of use | CNo rating on record; you set up the game, prizes and coupons. | CNo rating on record. AI product picks set up in one click on Shopify, but you still build campaigns, choose from 30+ behaviour signals and watch your pageviews, which count even when nothing shows. |
| Platforms and integrations | BWeb only, built around Shopify, with eight integrations listed. | BWeb, with Shopify, Klaviyo, Mailchimp, Omnisend, Drip and Sendinblue, plus Zapier, APIs and webhooks. No desktop or phone app, so B is as high as it goes. |
| Best for | spin-to-win pop-ups for email and SMS capture | busy Shopify stores that test for revenue |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Wheelio and Wisepops. How we grade
Price against what you get
Wheelio starts at $14.92 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wisepops starts at $299 a month and scores 3.0.
Wisepops scores higher, and starts $284.08 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 1 scores higher than Wheelio for less, and none scores higher than Wisepops for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Wheelio also covers sMS marketing.
- Wisepops also covers a/B testing.
At a glance
| Wheelio | Wisepops | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $14.92 per month for up to 30k impressions | $299 per month for up to 500,000 pageviews (Shopify app) |
| Free plan | None | None |
| Free trial | 7-day free trial | 14-day free trial on the Shopify app |
| Web | ||
| Made by | Wheelio | Wisepops, LLC |
| Price read from | wheelio-app.com | apps.shopify.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Wheelio
- There is no free plan; the first step is $14.92 a month after a 7-day trial.
- Price follows impressions, so a busy store moves up steps from 30k to 750k a month.
- Built around Shopify; stores on other platforms sign up through the vendor dashboard instead.
- Game-style pop-ups only: it is not a general-purpose form or banner builder.
Wisepops
- The website publishes no prices and sends visitors to book a demo; the $299 plan is the one shown on the Shopify App Store.
- Every page load with its code counts as a pageview, whether or not a campaign shows, and bot traffic counts unless you block it.
- Past the limit, campaigns stop unless Extra Pageviews are on, at 1.5 times the base rate and at most double the plan; not on Shopify billing.
- There is no free plan; the entry price suits stores with a lot of traffic.
Key features
Wheelio
- Three game formats
- Choose a wheel of fortune, a slot machine or a scratch card as the pop-up, with a set of predefined templates to start from.
- Email, SMS and push capture
- Collect email addresses, phone numbers, Messenger and push-notification opt-ins, passed on through the connected partner service.
- Coupon injection and dynamic codes
- Says it can inject the won discount straight into the Shopify checkout and create a unique code for each visitor to track sales.
- Triggers and scheduling
- Set when and where a campaign shows, using timing and exit-intent style triggers plus scheduling in the campaign setup.
- Email validation
- Uses an outside service to check each address and prevents duplicates, to keep the list clean.
- Consent options
- The vendor says pop-ups can be set up to follow GDPR, and to meet TCPA rules when collecting SMS leads.
Wisepops
- Popups, bars and gamified offers
- Email and SMS sign-up popups, exit-intent and cart-recovery offers, spin-to-win wheels, countdowns, surveys, quizzes and banners.
- Feed, embeds and web push
- A notification feed for offers and news, embedded blocks that personalize a section of a page, and web push messages to bring visitors back.
- Behavioral targeting
- Target on more than 30 behavioral signals, plus geolocation, segments and, on Shopify, cart value, product tags and customer tags.
- A/B tests with control groups
- Test campaigns against a variant or a control group and measure revenue per visitor, order value and bounce rate.
- AI product recommendations
- Suggest products each visitor is likely to buy, set up in one click on Shopify.
- Integrations
- Sends leads to Klaviyo, Mailchimp, Omnisend, Drip and Sendinblue, with Zapier, APIs and webhooks for anything else.
Plans
Wheelio
Beginner$14.92
per month for up to 30k impressions
Entry step. The listed step prices move with monthly impressions.
Level 1$29.92
per month for up to 60k impressions
Same product as every step; only the impression allowance changes.
Level 2$54.92
per month for up to 100k impressions
Same product as every step; only the impression allowance changes.
Level 3$109.92
per month for up to 250k impressions
Same product as every step; only the impression allowance changes.
Level 4$192.92
per month for up to 500k impressions
Same product as every step; only the impression allowance changes.
The Big Guns$249.92
per month for up to 750k impressions
Top step listed on the site, for the highest-traffic stores.
Wisepops
500k pageviews (Shopify)$299
per month for up to 500,000 pageviews, billed monthly
Unlimited popup and notification campaigns, AI product recommendations, 140+ templates, web push, A/B tests and Klaviyo. $2,990 if paid yearly.
Other plansCustom
Sites not billed through Shopify, and other pageview tiers, get a price after booking a demo.
Ways to pay less
Wheelio
No public discounts listed.
Wisepops
- Annual discount
Yearly billing saves about two months
On Shopify the 500k plan is $2,990 a year against $299 a month; the help center describes annual billing as two months free.
Common questions
Which is cheaper, Wheelio or Wisepops?
As of Nov 12, 2026, Wheelio is cheaper to start with: $14.92 a month, against $299 a month for Wisepops. Wheelio starts at $14.92 per month for up to 30k impressions, and Wisepops starts at $299 per month for up to 500,000 pageviews (Shopify app).
Which has a free plan, Wheelio or Wisepops?
As of Nov 12, 2026, neither Wheelio nor Wisepops has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.