Justuno vs Wheelio (2026): which should you pick?

Pick Justuno if

• Fits if you run a store and grow email and SMS lists with Klaviyo or Attentive
• Works for shops that want Justuno's team to run their popups, at $299 a month

Look elsewhere if

• Pricey if you're a small shop, as Lite is $59 a month for only 10,000 visitors
• Skip it if you want a free plan to grow into, as there's only a 14-day trial
• Not for you if you need the full cost up front, as Spotlight's price isn't listed and Lite's rises on a slider
• Tight if you run many campaigns, as Lite caps live workflows at 5, segments at 2 and seats at 3
• Watch out: Done-For-You covers only 20,000 visitors before its $299 a month rises, and yearly billing saves just 10%

Pick Wheelio if

• Fits if you run a Shopify store and want a spin-to-win offer
• Works for stores that collect emails and SMS numbers with coupons

Look elsewhere if

• Not for you if you want a free plan, as there is none after the 7-day trial
• Pricey if your store is busy, as price steps up with impressions from 30,000 to 750,000
• Skip it if you need ordinary forms or banners, since it is game-style pop-ups only
• Tight if you are not on Shopify, as other platforms sign up through the vendor dashboard

Justuno

• There is no free plan; Lite starts at $59 a month for 10,000 visitors after a 14-day trial.
• Lite caps live workflows at 5, custom segments at 2 and team seats at 3; unlimited needs Done-For-You or Enterprise.
• Spotlight visitor identification is an add-on, and the page does not list its price.
• Done-For-You costs $299 a month and covers only 20,000 visitors before the price rises.

Wheelio

• There is no free plan; the first step is $14.92 a month after a 7-day trial.
• Price follows impressions, so a busy store moves up steps from 30k to 750k a month.
• Built around Shopify; stores on other platforms sign up through the vendor dashboard instead.
• Game-style pop-ups only: it is not a general-purpose form or banner builder.

Justuno

Popups and exit offers

Email and SMS sign-up popups, exit offers and a design studio with a template library.

AI Smart Timing

Uses visitor behavior in real time to decide when to launch a popup, instead of fixed delays.

Spotlight visitor identification

An add-on that recognizes more visitors and matches them to customer profiles for targeting and list growth.

Workflows and segments

Behavior-based flows from first visit to repeat purchase, with real-time audiences built from behavior, intent and profile data.

Testing and recommendations

Multivariate tests of offers and designs, AI product recommendations, and instant email and SMS verification.

Store and messaging integrations

Connects to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale.

Wheelio

Three game formats

Choose a wheel of fortune, a slot machine or a scratch card as the pop-up, with a set of predefined templates to start from.

Email, SMS and push capture

Collect email addresses, phone numbers, Messenger and push-notification opt-ins, passed on through the connected partner service.

Coupon injection and dynamic codes

Says it can inject the won discount straight into the Shopify checkout and create a unique code for each visitor to track sales.

Triggers and scheduling

Set when and where a campaign shows, using timing and exit-intent style triggers plus scheduling in the campaign setup.

Email validation

Uses an outside service to check each address and prevents duplicates, to keep the list clean.

Consent options

The vendor says pop-ups can be set up to follow GDPR, and to meet TCPA rules when collecting SMS leads.

Justuno

• Lite$59

  per month for up to 10,000 visitors, no contract

  All features, 5 live workflows, 2 custom segments, 3 team seats and white-glove onboarding. Price rises with visitors on the page's slider.

• Done-For-You$299

  per month for up to 20,000 visitors, no contract

  Justuno's team runs your campaigns: unlimited workflows, segments and seats, a dedicated account manager, a CRO strategist and a Slack channel.

• EnterpriseCustom

  Unlimited features with an enterprise hub, custom team roles and cross-domain reporting. Priced on request.

Wheelio

• Beginner$14.92

  per month for up to 30k impressions

  Entry step. The listed step prices move with monthly impressions.

• Level 1$29.92

  per month for up to 60k impressions

  Same product as every step; only the impression allowance changes.

• Level 2$54.92

  per month for up to 100k impressions

  Same product as every step; only the impression allowance changes.

• Level 3$109.92

  per month for up to 250k impressions

  Same product as every step; only the impression allowance changes.

• Level 4$192.92

  per month for up to 500k impressions

  Same product as every step; only the impression allowance changes.

• The Big Guns$249.92

  per month for up to 750k impressions

  Top step listed on the site, for the highest-traffic stores.

Justuno

• Annual discount

  Annual billing saves 10%

  Both Lite and Done-For-You show a 10% saving for paying annually instead of month to month.

• Other savings

  Agency discounts

  Brands working with an agency are told to mention it to the sales team for an agency discount.

Wheelio

No public discounts listed.