SE Ranking vs SEO Tester Online (2026): which should you pick?

Pick SE Ranking if

• Fits if you track lots of keywords daily across several client sites
• Works for small marketing teams who want research, audits and tracking under one login

Look elsewhere if

• Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
• Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
• Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
• Watch out: both plans track only 25 AI prompts a day, and more needs the separate AI visibility product, from $71 a month for 75 prompts
• Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app

Pick SEO Tester Online if

• Fits if you are a consultant with 5 projects or fewer and one login
• Works for agencies that want crawling and rank tracking in one tool

Look elsewhere if

• Skip it if you want a free plan, as there is only a 7-day trial
• Tight if you share logins, as Plus is 1 user and 5 projects, with seats only by moving up to Advanced at €72 a month
• Pricey if you pay monthly, since the page shows annual prices only and a €672 payment up front
• Watch out: prices are in euros and exclude VAT
• Watch out: data is kept for 3 months on Plus and Advanced

SE Ranking

• Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
• White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
• Both plans track only 25 AI prompts a day; more needs the separate AI visibility product, from $71 a month for 75 prompts.
• Payments are non-refundable except where the service was not delivered as promised.

SEO Tester Online

• Prices are in euros and exclude VAT; the page shows annual-billing prices and does not show a monthly-billed figure.
• Plus is limited to 1 user and 5 projects; extra seats come only by moving up to Advanced at €72 a month.
• Data retention is 3 months on Plus and Advanced, 6 on Premium and 12 on Infinity.
• There is no free plan; Enterprise starts at €499 a month and is sold through sales.

SE Ranking

Rank Tracker

Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.

Keyword, competitor and backlink research

Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.

Website audit

Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.

AI visibility tracking

Track 25 prompts a day across five AI models on either plan, with AI source tracking and AI competitor research by domain.

Reports and local SEO

Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.

API and MCP

Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.

SEO Tester Online

On-page SEO checker and site crawler

Checks single pages and crawls whole sites, listing issues with a severity and a suggested action. Crawl allowances run from 10,000 to 1,250,000 pages a month.

Keyword Explorer

Keyword research across 36 countries from a database the vendor puts at over 1.4 billion keywords, with saved keyword lists.

Rank Tracker

Tracks positions in Google, Yahoo, Bing and Yandex and brings in Google Search Console data, with email alerts.

Backlink Checker

Looks at link profiles and competitors; the allowance is counted in backlink rows per month.

AI writing assistant

An editor that scores content for keyword coverage and readability and offers AI suggestions, using a monthly pool of AI credits.

White-label reports

Creates branded SEO reports and a shared workspace for clients and colleagues.

SE Ranking

• Core$103.20

  per month, billed annually ($129 billed monthly)

  1 manager seat, 10 projects, 2,000 keywords and 25 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.

• Growth$223.20

  per month, billed annually ($279 billed monthly)

  3 manager seats, 30 projects, 5,000 keywords and 25 AI prompts daily, 2 million audit pages, all-time history and guest links.

• EnterpriseCustom

  Custom limits and terms, full API and advanced integrations, through sales.

SEO Tester Online

• Plus€56

  per month, billed annually (€672 a year), excluding VAT

  For SEO consultants: 1 user, 5 projects, 500 tracked keywords and 10,000 pages crawled a month. A Black Friday offer shows €19 a month; see offers.

• Advanced€72

  per month, billed annually (€864 a year), excluding VAT

  For growing agencies: 5 users, 15 projects, 1,000 tracked keywords and 50,000 pages crawled a month.

• Premium€144

  per month, billed annually (€1,728 a year), excluding VAT

  For large agencies: 10 users, 50 projects, 2,500 tracked keywords and 500,000 pages crawled a month.

• Infinity€444

  per month, billed annually (€5,328 a year), excluding VAT

  25 users, unlimited projects, 5,000 tracked keywords and 1,250,000 pages crawled a month.

• Enterprise€499

  per month and up

  Custom limits and credits, account managers, custom tools, custom APIs and webhooks. Sold through sales.

SE Ranking

• Annual discount

  Save 20% with annual billing

  SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.

SEO Tester Online

• Other savings

  Black Friday: 50% off annual plans

  Until 07:00 CET on November 30, annual billing drops to €19 a month on Plus, €24 on Advanced, €48 on Premium and €148 on Infinity.