Semrush vs XOVI (2026): which should you pick?
As of Oct 23, 2026, XOVI grades higher than Semrush: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
XOVI grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
XOVI
SEO suite with rank tracking, site audits, disavow and client reports
Which one is for you
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
Pick XOVI if
- Fits if you run an agency with lots of client sites, as projects are unlimited
- Works for tracking rankings in many countries on desktop and mobile
Look elsewhere if
- Tight if your team needs logins on Pro, which has one full-access user; extra accounts are $10 a month
- Skip it if AI answer tracking is the point, as Riva is separate, covers ChatGPT, and costs $29 to $49 a month
- Pricey if you need more rank checks, with extra checks an add-on from $20 a month
- Watch out: extra disavow analysis and API credits are add-ons from $39 and $50 a month
- Not for you if you want a free plan, as there's only the 14-day trial
How we grade them
| 2.2GPASemrushFair | 2.4GPAXOVIFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | CPro is $89.10 a month billed yearly ($99 monthly) for 1 user, unlimited projects and 2,500 keyword checks a week. That's at the edge of this category's dearer quarter. Riva, the AI tracker, is $29 a month more as an add-on, at a launch discount. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | CNo free plan, but a 14-day trial with no credit card required. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | BKeyword research, rank tracking in 196+ countries with the OVI score, site audits turned into a task list, backlink and disavow analysis, a text optimizer, an AI writer and white-label reports. The whole job, with AI answers sold apart. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. The Advisor gives you a task list, but there's a weekly check allowance to plan around and a lot of modules to learn. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | BWeb only, connected to Google Analytics, Search Console and Matomo, with 500,000 API credits on Pro. No desktop or phone app. |
| Best for | all-in-one SEO research for teams with a budget | agencies with lots of client sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and XOVI. How we grade
Price against what you get
Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. XOVI starts at $89.10 a month and scores 2.7.
They score the same, and XOVI starts $28.23 a month lower. Of the other SEO tools on the chart, none scores higher than Semrush for less, and none scores higher than XOVI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- XOVI also covers content optimization.
At a glance
| Semrush | XOVI | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | $89.10 per month, billed annually ($99 billed monthly) |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | None |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | 14-day free trial, no credit card required |
| Web | ||
| Made by | Semrush Holdings | WebPros Germany GmbH |
| Price read from | semrush.com | xovi.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
XOVI
- AI visibility tracking is a separate product, Riva: $49 per domain a month alone, or a $29 add-on to XOVI at a launch discount. It covers ChatGPT.
- Rank tracking runs on a weekly allowance of keyword checks, 2,500 on Pro; more checks are an add-on from $20 a month.
- Pro has one full-access login and no read-only client accounts; extra accounts cost $10 a month.
- Extra disavow analysis and API credits are add-ons from $39 and $50 a month.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
XOVI
- Keyword research
- Search a database XOVI puts at 25 million keywords, find user questions, and group keywords in a planner for new pages or product categories.
- Rank Tracker and OVI
- Tracks chosen keywords on all devices, from local to international, in 196+ countries, with the OVI index summing up visibility for the set.
- Site Audit and Advisor
- Crawls 50,000 to 500,000 URLs per project by plan and turns the problems found into a prioritized task list in the Advisor.
- Links and disavow analysis
- Shows the sources, targets and anchor texts of your backlinks and rivals', updated weekly, and rates link quality to build a disavow list.
- Text optimizer and AI Writer
- Compares a text with the top 10 results on Google or Amazon and lists terms to add or cut; the AI Writer drafts copy from keyword data.
- Reporting and Search Analytics
- White-label reports sent by email on a schedule, with data pulled in from Google Analytics, Search Console and Matomo.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
XOVI
XOVI Pro$89.10
per month, billed annually ($99 billed monthly)
1 full-access user, unlimited projects, 2,500 keyword checks a week, 50,000 URLs crawled per project and 500,000 API credits.
XOVI Business$134.10
per month, billed annually ($149 billed monthly)
3 full-access and 3 read-only accounts, 3,500 keyword checks a week, 100,000 URLs per crawl and 750,000 API credits.
XOVI Enterprise$449.10
per month, billed annually ($499 billed monthly)
10 full-access and 30 read-only accounts, 10,000 keyword checks a week, 500,000 URLs per crawl and 1.5 million API credits.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
XOVI
- Annual discount
Save 10% with annual billing
XOVI's pricing page lists annual billing at up to 10% less: Pro is $89.10 a month instead of $99, and Enterprise $449.10 instead of $499.
Common questions
Which is cheaper, Semrush or XOVI?
As of Oct 23, 2026, XOVI is cheaper to start with: $89.10 a month, against $117.33 a month for Semrush. Semrush starts at $117.33 per month, billed annually ($139 billed monthly), and XOVI starts at $89.10 per month, billed annually ($99 billed monthly).
Which has a free plan, Semrush or XOVI?
As of Oct 23, 2026, only Semrush has a free plan. XOVI does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.