SE Ranking vs XOVI (2026): which should you pick?
As of Oct 23, 2026, XOVI grades higher than SE Ranking: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
XOVI grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
XOVI
SEO suite with rank tracking, site audits, disavow and client reports
Which one is for you
Pick SE Ranking if
- Fits if you track lots of keywords daily across several client sites
- Works for small marketing teams who want research, audits and tracking under one login
Look elsewhere if
- Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
- Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
- Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
- Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
- Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app
Pick XOVI if
- Fits if you run an agency with lots of client sites, as projects are unlimited
- Works for tracking rankings in many countries on desktop and mobile
Look elsewhere if
- Tight if your team needs logins on Pro, which has one full-access user; extra accounts are $10 a month
- Skip it if AI answer tracking is the point, as Riva is separate, covers ChatGPT, and costs $29 to $49 a month
- Pricey if you need more rank checks, with extra checks an add-on from $20 a month
- Watch out: extra disavow analysis and API credits are add-ons from $39 and $50 a month
- Not for you if you want a free plan, as there's only the 14-day trial
How we grade them
| 2.2GPASE RankingFair | 2.4GPAXOVIFair | |
|---|---|---|
| Value for money | DCore is $103.20 a month billed yearly ($129 monthly), and it's the lowest self-serve plan. That's well above this category's middle, for one manager seat with 10 projects and 2,000 keywords tracked daily; extra seats start at $16. | CPro is $89.10 a month billed yearly ($99 monthly) for 1 user, unlimited projects and 2,500 keyword checks a week. That's at the edge of this category's dearer quarter. Riva, the AI tracker, is $29 a month more as an add-on, at a launch discount. |
| Free plan and trial | CNo free plan, but the 14-day trial needs no card and allows 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. | CNo free plan, but a 14-day trial with no credit card required. |
| Features | BDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. | BKeyword research, rank tracking in 196+ countries with the OVI score, site audits turned into a task list, backlink and disavow analysis, a text optimizer, an AI writer and white-label reports. The whole job, with AI answers sold apart. |
| Ease of use | CNo rating on record. Projects, keyword lists and reports all need setting up before the tool pays off. | CNo rating on record. The Advisor gives you a task list, but there's a weekly check allowance to plan around and a lot of modules to learn. |
| Platforms and integrations | BWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. | BWeb only, connected to Google Analytics, Search Console and Matomo, with 500,000 API credits on Pro. No desktop or phone app. |
| Best for | tracking rankings across many client sites | agencies with lots of client sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SE Ranking and XOVI. How we grade
Price against what you get
SE Ranking starts at $103.20 a month and scores 2.7 out of 4 on features, ease of use and platforms. XOVI starts at $89.10 a month and scores 2.7.
They score the same, and XOVI starts $14.10 a month lower. Of the other SEO tools on the chart, none scores higher than SE Ranking for less, and none scores higher than XOVI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- XOVI also covers content optimization.
At a glance
| SE Ranking | XOVI | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $103.20 per month, billed annually ($129 billed monthly) | $89.10 per month, billed annually ($99 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day | 14-day free trial, no credit card required |
| Web | ||
| Made by | SER Acquisition Inc. | WebPros Germany GmbH |
| Price read from | seranking.com | xovi.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
SE Ranking
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
XOVI
- AI visibility tracking is a separate product, Riva: $49 per domain a month alone, or a $29 add-on to XOVI at a launch discount. It covers ChatGPT.
- Rank tracking runs on a weekly allowance of keyword checks, 2,500 on Pro; more checks are an add-on from $20 a month.
- Pro has one full-access login and no read-only client accounts; extra accounts cost $10 a month.
- Extra disavow analysis and API credits are add-ons from $39 and $50 a month.
Key features
SE Ranking
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
XOVI
- Keyword research
- Search a database XOVI puts at 25 million keywords, find user questions, and group keywords in a planner for new pages or product categories.
- Rank Tracker and OVI
- Tracks chosen keywords on all devices, from local to international, in 196+ countries, with the OVI index summing up visibility for the set.
- Site Audit and Advisor
- Crawls 50,000 to 500,000 URLs per project by plan and turns the problems found into a prioritized task list in the Advisor.
- Links and disavow analysis
- Shows the sources, targets and anchor texts of your backlinks and rivals', updated weekly, and rates link quality to build a disavow list.
- Text optimizer and AI Writer
- Compares a text with the top 10 results on Google or Amazon and lists terms to add or cut; the AI Writer drafts copy from keyword data.
- Reporting and Search Analytics
- White-label reports sent by email on a schedule, with data pulled in from Google Analytics, Search Console and Matomo.
Plans
SE Ranking
Core$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
EnterpriseCustom
Custom limits and terms, full API and advanced integrations, through sales.
XOVI
XOVI Pro$89.10
per month, billed annually ($99 billed monthly)
1 full-access user, unlimited projects, 2,500 keyword checks a week, 50,000 URLs crawled per project and 500,000 API credits.
XOVI Business$134.10
per month, billed annually ($149 billed monthly)
3 full-access and 3 read-only accounts, 3,500 keyword checks a week, 100,000 URLs per crawl and 750,000 API credits.
XOVI Enterprise$449.10
per month, billed annually ($499 billed monthly)
10 full-access and 30 read-only accounts, 10,000 keyword checks a week, 500,000 URLs per crawl and 1.5 million API credits.
Ways to pay less
SE Ranking
- Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
XOVI
- Annual discount
Save 10% with annual billing
XOVI's pricing page lists annual billing at up to 10% less: Pro is $89.10 a month instead of $99, and Enterprise $449.10 instead of $499.
Common questions
Which is cheaper, SE Ranking or XOVI?
As of Oct 23, 2026, XOVI is cheaper to start with: $89.10 a month, against $103.20 a month for SE Ranking. SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly), and XOVI starts at $89.10 per month, billed annually ($99 billed monthly).
Which has a free plan, SE Ranking or XOVI?
As of Oct 23, 2026, neither SE Ranking nor XOVI has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.