SEO Review Tools vs SEOptimer (2026): which should you pick?
As of Nov 13, 2026, SEO Review Tools and SEOptimer share a 2.6 GPA, both have a free plan, and SEOptimer starts cheaper, at $21.75 a month against $60 a month.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
SEO Review Tools grades higher on the free plan. SEOptimer grades higher on ease of use. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SEO Review Tools
Free SEO and AI visibility checkers, plus a paid data API
SEOptimer
SEO audit tool with white-label reports and a lead-generation widget
Which one is for you
Pick SEO Review Tools if
- Fits if you run one-off checks and want no subscription
- Works for developers who want SEO data through an API
Look elsewhere if
- Skip it if you want one dashboard that tracks rankings over time, as the free tools are separate checkers
- Pricey if you want the API, at $75 a month for 7,500 credits
- Not for you if you want a point-and-click suite, since the paid product is metered credits
- Watch out: annual API billing is one yearly payment of $720, $1,680 or $4,320
- Watch out: the Chrome extension is the only browser extension named
Pick SEOptimer if
- Fits if you're an agency sending clients audits with your own logo, from White Label at $29.25 a month
- Works for small sites that want a list of on-page fixes in priority order
Look elsewhere if
- Too light for real rank tracking, with 20 keywords and 25 keyword searches on DIY SEO
- Tight if you crawl often, as DIY SEO allows 4 crawls of one site
- Pricey if you want the lead form, webhooks or Zapier, which need Lead Generation at $44.25 a month on yearly billing
- Watch out: local SEO packs from $29 a month, extra GEO audits and the API from $100 a month are separate add-ons
- Not for you if you want to pay with PayPal or use a phone or desktop app, as it takes cards only and runs on the web
How we grade them
| 2.6GPASEO Review ToolsGood | 2.6GPASEOptimerGood | |
|---|---|---|
| Value for money | BThe 84 web tools are free. The paid API starts at $60 a month on annual billing ($720 up front) or $75 monthly, which is dearer quarter territory in a category whose middle is $40. | BDIY SEO is $21.75 a month on yearly billing ($29 monthly), right on the line of this category's cheapest quarter. The limits are tight for the money: 4 crawls of 1 site, 20 tracked keywords and 25 keyword searches. |
| Free plan and trial | BThe web tools are free to use, and the API has a 15-day trial with 500 credits. One person checking a site now and then could live on the free tools. | CFree single-page audits from the Chrome extension with no account, limited per day, plus a 14-day trial with the plan's full features. Fine for checking pages, not for running your SEO. |
| Features | CMany individual checkers, an AI visibility tool and a content editor. No single project dashboard exists for ongoing tracking, so it is a toolbox rather than a suite. | CPage audits, a site crawler, keyword and backlink research, rank tracking, an AI writer, white-label reports and a lead-capture audit form. Broad, but the listing shows the gaps: 4 crawls and 20 tracked keywords on DIY SEO. |
| Ease of use | CNo store rating is on record. Free tools take a URL or keyword and return a result, but the API needs developer setup. | BNo rating on record, but there's little to set up: paste a URL or click the extension and you get an audit with fixes in priority order. |
| Platforms and integrations | BWeb, a Chrome extension, an API, an MCP server, Google Sheets and Postman. | BWeb plus a Chrome extension, with Zapier and webhooks on Lead Generation and an SEO Audit API as a paid add-on from $100 a month. No desktop or phone app. |
| Best for | free one-off SEO checkers | branded SEO audits for agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SEO Review Tools and SEOptimer. How we grade
Price against what you get
SEO Review Tools starts at $60 a month and scores 2.3 out of 4 on features, ease of use and platforms. SEOptimer starts at $21.75 a month and scores 2.7.
SEOptimer scores higher and starts $38.25 a month lower. Of the other SEO tools on the chart, 12 score higher than SEO Review Tools for less, and none scores higher than SEOptimer for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEO Review Tools also covers AI search visibility and sERP API.
- SEOptimer also covers reports and site audit.
At a glance
| SEO Review Tools | SEOptimer | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $60 per month, billed annually ($75 billed monthly), for the API | $21.75 per month, billed annually ($29 billed monthly) |
| Free plan | The 84 web tools are free to use; the API has a 15-day free trial with 500 trial credits. | Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day. |
| Free trial | None listed | 14-day free trial with full access to the plan's features |
| Web | ||
| Browser extension | ||
| Made by | SEO Review Tools | SEOptimer Pte. Ltd. |
| Price read from | seoreviewtools.com | web.archive.org (not the vendor's own page) |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
SEO Review Tools
- The paid product is a metered API, not a dashboard suite; the monthly credits are 7,500, 25,000 or 75,000.
- Free tools are individual checkers, so there is no single project dashboard for ongoing tracking.
- Annual API billing saves 20%, but is billed as one yearly payment of $720, $1,680 or $4,320.
- The Chrome extension is the only browser extension named on the homepage.
SEOptimer
- Limits are tight on DIY SEO: 4 crawls of one site, 20 tracked keywords and 25 keyword searches.
- White-label reports need the White Label plan, and the embeddable lead form, webhooks and Zapier need Lead Generation.
- Local SEO packs (from $29 a month), extra GEO audits and the SEO Audit API (from $100 a month) are separate add-ons.
- Payment is by credit card only; PayPal is not accepted.
Key features
SEO Review Tools
- Free SEO tool collection
- 84 web tools cover keyword research, rank checking, backlink checking, domain authority, readability and an on-page SEO checker.
- AI visibility tools
- Free checkers look at how AI models perceive a brand, and the homepage names Claude among the models. The API lists ChatGPT and Gemini visibility endpoints.
- SEO content editor
- A free writing assistant scores content for search and adds AI optimization feedback.
- Data API
- Backlinks, keywords, rankings, traffic estimates, domain authority and AI visibility are available by API, with every endpoint included on every plan.
- Chrome extension and MCP server
- A Chrome extension gives access to the tools, and an MCP server lets AI agents query the API.
SEOptimer
- SEO and GEO audits
- Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.
- White-label PDF reports
- Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.
- Lead-generation audit form
- An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.
- Site crawler
- Crawls every page of a site to find problems in depth, with the number of crawls set by plan.
- Keyword and backlink research
- Keyword research, rank tracking, backlink research and backlink change monitoring, each with monthly limits by plan.
- Chrome extension
- Runs a full audit of the page in the current tab, with prioritized recommendations, without needing an account.
Plans
SEO Review Tools
Free tools$0
The vendor's web tools, such as the keyword tool, rank checker, backlink checker and AI visibility checker. Sign-up is offered.
API Lite$60
per month, billed annually ($75 billed monthly)
7,500 API credits a month, all endpoints, full support and a 15-day free trial. Annual billing is $720 up front.
API Standard$140
per month, billed annually ($175 billed monthly)
25,000 API credits a month and all endpoints. Annual billing is $1,680 up front.
API Advanced$360
per month, billed annually ($450 billed monthly)
75,000 API credits a month and all endpoints. Annual billing is $4,320 up front.
SEOptimer
DIY SEO$21.75
per month, billed annually ($29 billed monthly)
SEO audits for your own site, 4 crawls of 1 site, 20 tracked keywords, 25 keyword and 25 backlink searches, 20 AI articles a month.
White Label$29.25
per month, billed annually ($39 billed monthly)
Branded PDF audit reports, 10 crawls, 100 tracked keywords, 100 keyword and 50 backlink searches, and 3 users.
Lead Generation$44.25
per month, billed annually ($59 billed monthly)
Adds the embeddable audit form for leads, webhooks and Zapier; 50 crawls, 250 tracked keywords and 6 users.
CustomCustom
Custom limits, requirements and API integration for enterprises, arranged by chat with the sales team.
Ways to pay less
SEO Review Tools
- Annual discount
20% off API plans billed annually
Annual billing brings Lite to $60 a month, Standard to $140 and Advanced to $360, billed as one yearly payment.
SEOptimer
- Annual discount
25% off with annual billing
SEOptimer's pricing FAQ offers annual billing on every plan at 25% off the monthly price, which it likens to three months free.
Common questions
Which is cheaper, SEO Review Tools or SEOptimer?
As of Nov 13, 2026, SEOptimer is cheaper to start with: $21.75 a month, against $60 a month for SEO Review Tools. SEO Review Tools starts at $60 per month, billed annually ($75 billed monthly), for the API, and SEOptimer starts at $21.75 per month, billed annually ($29 billed monthly).
Which has a free plan, SEO Review Tools or SEOptimer?
As of Nov 13, 2026, both SEO Review Tools and SEOptimer have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.