Serpstat vs SpyFu (2026): which should you pick?

Pick Serpstat if

• Fits if you want research, tracking and audits in one account from $50 a month on yearly billing
• Works for small agencies that want 3 users and an API on Team at $100 a month

Look elsewhere if

• Skip it if you want a free plan or won't hand over a card: the trial takes $1 to check and renews into a paid plan after 7 days
• Not for you if you need the API, AI tools, keyword lists or JavaScript rendering on a single-user plan, as they start on Team
• Tight if you research all day on Individual, with 100 searches a day shared across site, keyword and backlink lookups
• Pricey if you want white-label reports, which are only on Agency at $410 a month
• Not for you if you want a desktop or phone app; it runs on the web with a browser extension

Pick SpyFu if

• Fits if you buy Google Ads and want to see what competitors bid on
• Works for agencies building branded competitor reports for clients

Look elsewhere if

• Not for you if you want to try before you pay, as there's no trial, only a 30-day money-back guarantee
• Skip it if you need daily rankings, since projects track weekly
• Tight if you're on Basic, with 1 user, 1 project, 10,000 rows per search and export, and site audits that stop at 500 pages a crawl
• Watch out: Pro + AI's $59 first month becomes $119 a month unless you pay $89 a month yearly, and extra users are $30
• Watch out: API use past the monthly credit, $40 on Pro + AI and $100 on Team/Agency, is charged to your card

Serpstat

• Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
• The trial renews into a paid plan automatically after 7 days unless cancelled.
• White-label reports are only on the Agency plan.
• Daily search credits are shared across site, keyword and backlink lookups.

SpyFu

• Pro + AI is $59 for the first month only, then $119 a month on monthly billing; yearly billing is $89 a month.
• There is no free trial; SpyFu offers a 30-day money-back guarantee, and refunds are requested through chat or email.
• Basic caps search results and exports at 10,000 rows, and its site audit stops at 500 pages a crawl.
• API use beyond the monthly credit ($40 on Pro + AI, $100 on Team/Agency) is charged to the card on file.

Serpstat

Keyword and site analysis

Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.

Backlink analysis

Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.

Rank Tracker

Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.

Site Audit

Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.

API and MCP

Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.

LLM Brand Monitor

See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.

SpyFu

Competitor PPC research

See the Google Ads keywords a domain buys, estimated clicks and cost per keyword, and the ad tests it has run over time.

Competitor SEO research

List the keywords a site ranks for, its top pages and its ranking history, and compare several domains to find keywords you are missing.

Keyword research and grouping

Generate keyword ideas filtered by volume, CPC and difficulty, and paste in a list to have it grouped with volume and CPC added.

Rank tracking and projects

Save keywords to a project per site to track rankings weekly, with labels, keyword groups and a daily summary dashboard.

AI site audit

Crawls a site for technical, metadata, content and linking issues and writes fixes for titles, descriptions and headings; plans include monthly AI credits.

API and SpyFu GPT

Pro plans and up include API access billed per rows returned, with a monthly credit; SpyFu GPT brings its data into ChatGPT.

Serpstat

• Individual$50

  per month, billed annually ($69 billed monthly)

  1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.

• Team$100

  per month, billed annually ($129 billed monthly)

  3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.

• Team x2$169

  per month, billed annually ($209 billed monthly)

  6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.

• Agency$410

  per month, billed annually ($499 billed monthly)

  30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.

SpyFu

• Basic$29

  per month, billed yearly ($39 billed monthly)

  10,000 rows per search and export, 1 tracking project, 5,000 weekly tracked rankings, 50,000 audit pages a month, 1 user. No API credit included.

• Pro + AI$89

  per month, billed yearly ($119 monthly after a $59 first month)

  Unlimited results and exports, 10 projects, 15,000 tracked rankings, 500,000 audit pages, RivalFlow for 1 site, $40 of API credit. Extra users $30.

• Team/Agency$187

  per month, billed yearly ($249 billed monthly)

  5 users, unlimited projects, 50,000 tracked rankings, 2 million audit pages, daily audits, RivalFlow for 5 sites and $100 of API credit.

Serpstat

• Annual discount

  Save up to 27% with annual billing

  Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.

• Nonprofit

  Discounts for nonprofits on request

  Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.

SpyFu

No public discounts listed.