Alternatives · SEO
Ahrefs alternatives
Ahrefs compared with 11 alternatives: Semrush, SE Ranking, Moz Pro, Serpstat, Mangools and 6 more.
Ahrefs has a free plan. Paid plans start at $29 per month, billed monthly. 8 of the 11 alternatives are free or have a free plan. 3 more offer a free trial.
11 tools · Listings checked up to Oct 17, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| AhrefsThis tool | Free plan · from $29/mo | Yes | Web, Browser extension |
| Semrush | Free plan · from $117.33/mo | Yes | Web |
| SE Ranking | Free trial · from $103.20/mo | Trial only | Web |
| Moz Pro | Free plan · from $49/mo | Yes | Web, Browser extension |
| Serpstat | Free trial · from $50/mo | Trial only | Web, Browser extension |
| Mangools | Free plan · from $37.70/mo | Yes | Web, Browser extension |
| Keywords Everywhere | Free plan · from $7/mo | Yes | Browser extension |
| LowFruits | Free plan · from $20.75/mo | Yes | Web |
| Screaming Frog SEO Spider | Free plan · from $279/yr | Yes | macOS, Windows, Linux |
| SEO PowerSuite | Free plan · from $19.95/mo | Yes | macOS, Windows, Linux |
| Similarweb | Free plan · from $125/mo | Yes | Web, Browser extension |
| Sitebulb | Free trial · from $18/mo | Trial only | Web, macOS, Windows |
Price against what you get
Ahrefs starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. 2 of the 11 alternatives on this chart score higher and start lower: Keywords Everywhere and Sitebulb.
Semrush and SE Ranking score higher without starting lower. LowFruits, Screaming Frog SEO Spider and SEO PowerSuite start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Ahrefs
- Free plan · from $117.33/mo
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
- Semrush starts at $117.33 per month, billed annually ($139 billed monthly). Ahrefs starts at $29 per month, billed monthly.
- Only Ahrefs lists a browser extension.
- Semrush also covers reports.
Suits: Freelancers and in-house marketers who want research, tracking and audits in one account
- Free trial · from $103.20/mo
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
- SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly). Ahrefs starts at $29 per month, billed monthly.
- Ahrefs has a free plan. SE Ranking does not, though it has a free trial.
- Only Ahrefs lists a browser extension.
- SE Ranking also covers reports.
Suits: Agencies and consultants tracking rankings for many client sites
- Free plan · from $49/mo
Moz Pro
SEO toolkit for keyword and link research, site crawls and rankings
- Moz Pro starts at $49 per month, billed monthly. Ahrefs starts at $29 per month, billed monthly.
Suits: Small businesses and beginners who want guided SEO with onboarding tips
- Free trial · from $50/mo
Serpstat
All-in-one SEO platform for research, rank tracking and site audits
- Serpstat starts at $50 per month, billed annually ($69 billed monthly). Ahrefs starts at $29 per month, billed monthly.
- Ahrefs has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
Suits: Freelancers who want research, tracking and audits at a lower price
- Free plan · from $37.70/mo
Mangools
Bundle of five SEO tools led by the KWFinder keyword research app
- Mangools starts at $37.70 per month, billed annually ($61 billed monthly). Ahrefs starts at $29 per month, billed monthly.
- Ahrefs also covers site audit.
Suits: Bloggers and small-site owners who mainly need keyword research
- Free plan · from $7/mo
Keywords Everywhere
Browser extension that shows search volume on the sites you browse
- Keywords Everywhere starts at $7 per month for 100,000 credits a year, billed annually ($84). Ahrefs starts at $29 per month, billed monthly.
- Only Ahrefs lists a web app.
- Ahrefs also covers rank tracking and site audit.
Suits: Checking keyword volume while doing ordinary Google or YouTube searches
- Free plan · from $20.75/mo
LowFruits
Keyword tool that finds easy-to-rank searches by reading the results
- LowFruits starts at $20.75 per month for 3,000 credits, billed annually ($29.90 billed monthly). Ahrefs starts at $29 per month, billed monthly.
- Only Ahrefs lists a browser extension.
- Ahrefs also covers site audit and backlink analysis.
Suits: Niche site owners hunting for low-competition keywords
- Free plan · from $279/yr
Screaming Frog SEO Spider
Desktop website crawler for technical SEO audits
- Screaming Frog SEO Spider starts at $279 per user / year. Ahrefs starts at $29 per month, billed monthly.
- Only Screaming Frog SEO Spider lists Windows, macOS and Linux apps.
- Only Ahrefs lists a web app.
- Only Ahrefs lists a browser extension.
- Screaming Frog SEO Spider also covers reports.
Suits: Technical SEOs auditing large sites from their own computer
- Free plan · from $19.95/mo
SEO PowerSuite
Four desktop SEO apps for rankings, audits, backlinks and outreach
- SEO PowerSuite starts at $19.95 per month, billed $717 every 3 years ($349 a year on a 1-year plan). Ahrefs starts at $29 per month, billed monthly.
- Only SEO PowerSuite lists Windows, macOS and Linux apps.
- Only Ahrefs lists a web app.
- Only Ahrefs lists a browser extension.
- SEO PowerSuite also covers reports.
Suits: SEO specialists who prefer desktop software without keyword or crawl caps
- Free plan · from $125/mo
Similarweb
Traffic estimates, keyword research and competitor data for any site
- Similarweb starts at $125 per month, billed annually ($199 billed monthly). Ahrefs starts at $29 per month, billed monthly.
Suits: Sizing up a competitor's traffic and where it comes from
- Free trial · from $18/mo
Sitebulb
Website auditing crawler for Windows and Mac, with a cloud edition
- Sitebulb starts at $18 per month, billed monthly. Ahrefs starts at $29 per month, billed monthly.
- Ahrefs has a free plan. Sitebulb does not, though it has a free trial.
- Only Sitebulb lists Windows and macOS apps.
- Only Ahrefs lists a browser extension.
- Sitebulb also covers reports.
Suits: SEO consultants and agencies who want audits explained for clients
Limits worth knowing in Ahrefs
- Rank Tracker updates rankings weekly on every plan the pricing page lists.
- Lite caps each user at 1,000 credits a month for reports; Starter has 200 and cannot add users or add-ons.
- Each plan includes one user; extra users cost $40, $60 or $80 a month and are capped at 2, 5 or 10.
- AI writing tools (Content Kit) start at $99 a month, and Project Boosts cost $20 or $200 a month per project.
Common questions
What are the alternatives to Ahrefs?
The alternatives to Ahrefs in this directory are Semrush, SE Ranking, Moz Pro, Serpstat, Mangools, Keywords Everywhere, LowFruits, Screaming Frog SEO Spider, SEO PowerSuite, Similarweb and Sitebulb. Each one has a side-by-side comparison with Ahrefs.
Is there a free alternative to Ahrefs?
Yes. Semrush, Moz Pro, Mangools, Keywords Everywhere, LowFruits, Screaming Frog SEO Spider, SEO PowerSuite and Similarweb have a free plan alongside paid ones.
Which Ahrefs alternatives work on Windows?
The Ahrefs listing does not include a Windows app. Screaming Frog SEO Spider, SEO PowerSuite and Sitebulb list one.
Which Ahrefs alternatives work on macOS?
The Ahrefs listing does not include a macOS app. Screaming Frog SEO Spider, SEO PowerSuite and Sitebulb list one.
When were these prices checked?
Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.