Alternatives · Salon & Studio
Ovatu alternatives
As of Nov 13, 2026, the best Ovatu alternative for most people is Fresha (3.0 GPA), second in our ranking of salon, spa and studio booking apps.
Ovatu compared with 4 alternatives: Fresha, Vagaro, Booksy and Bookeo.
Ovatu is a paid product with a free trial, starting at US$25 per month for the first employee, plus US$7 per additional employee. None of the alternatives has a free plan. 4 more offer a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a Ovatu sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| OvatuThis tool | Free trial · from $25/mo | Trial only | Web, macOS, iOS, Android |
| Fresha | Free trial · from $19.95/mo | Trial only | Web, iOS, Android |
| Vagaro | Free trial · from $30/mo | Trial only | Web, iOS, Android |
| Booksy | Free trial · from $29.99/mo | Trial only | Web, iOS, Android |
| Bookeo | Free trial · from $14.95/mo | Trial only | Web |
Price against what you get
Ovatu starts at $25 a month for each person and scores 3.0 out of 4 on features, ease of use and platforms. 1 of the 4 alternatives on this chart scores higher and starts lower: Fresha.
Vagaro and Bookeo start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Ovatu
Fresha
Salon and spa booking with a consumer marketplace for new clients
- Fresha starts at $19.95 per month for one bookable team member (Independent).
- Fresha lists no macOS app, which Ovatu has.
- Fresha also covers email campaigns, shift scheduling and review collection.
- Fresha does not cover forms, class booking and sMS marketing, which Ovatu does.
Suits: Salons, barbers and spas that want low subscription costs
Vagaro
Booking, payments and marketing for salons, spas and studios
- Vagaro starts at $30 per month for 1 calendar, after $23.99 a month for the first 6 months.
- Vagaro lists no macOS app, which Ovatu has.
- Vagaro also covers email campaigns and payroll.
- Vagaro does not cover sMS marketing, which Ovatu does.
Suits: Salons, spas and barbers that want a low entry price
Booksy
Booking app and marketplace for barbers, salons and beauty pros
- Booksy starts at $29.99 per month, plus $20 per extra team member.
- Booksy lists no macOS app, which Ovatu has.
- Booksy also covers email campaigns.
- Booksy does not cover inventory and class booking, which Ovatu does.
Suits: Barbers and independent beauty pros who run their book from a phone
Bookeo
Online booking for appointments, classes and tours
- Bookeo starts at $14.95 per month for 1 consultant and up to 200 bookings.
- Bookeo lists no iOS, Android and macOS apps, which Ovatu has.
- Bookeo also covers reports.
- Bookeo does not cover forms and inventory, which Ovatu does.
Suits: Solo providers and small businesses that want a low monthly fee
Limits worth knowing in Ovatu
- SMS reminders cost extra: the pricing page shows US$0.04 per message on top of the monthly plan.
- Campaigns, gift cards, passes, promo codes, forms, resources and inventory stocktakes need the Loaded plan.
- The price grows with each bookable employee; non-bookable users such as admins are free.
- The pricing page was read from a country selector set to Global; the figures are in US dollars.
Common questions
What are the alternatives to Ovatu?
The alternatives to Ovatu in this directory are Fresha, Vagaro, Booksy and Bookeo. Each one has a side-by-side comparison with Ovatu.
Is there a free alternative to Ovatu?
None of the alternatives listed here has a free plan. Fresha, Vagaro, Booksy and Bookeo offer a free trial.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 24, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.