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Semrush alternatives

Semrush compared with 12 alternatives: Ahrefs, SE Ranking, Moz Pro, Serpstat, Similarweb and 7 more.

Semrush has a free plan. Paid plans start at $117.33 per month, billed annually ($139 billed monthly). 6 of the 12 alternatives are free or have a free plan. 6 more offer a free trial.

12 tools · Listings checked up to Oct 17, 2026 · Where the facts come from

At a glance

ToolPriceFree planRuns on
SemrushThis toolFree plan · from $117.33/moYesWeb
AhrefsFree plan · from $29/moYesWeb, Browser extension
SE RankingFree trial · from $103.20/moTrial onlyWeb
Moz ProFree plan · from $49/moYesWeb, Browser extension
SerpstatFree trial · from $50/moTrial onlyWeb, Browser extension
SimilarwebFree plan · from $125/moYesWeb, Browser extension
ClearscopeFree trial · from $129/moTrial onlyWeb
FraseFree trial · from $39/moTrial onlyWeb
Keywords EverywhereFree plan · from $7/moYesBrowser extension
LowFruitsFree plan · from $20.75/moYesWeb
NeuronWriterFree trial · from $19/moTrial onlyWeb, Browser extension
Rank MathFree plan · from €8.99/moYesWeb
RanktrackerFree trial · from $31.20/moTrial onlyWeb

Price against what you get

Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 12 alternatives on this chart both scores higher and starts lower.

Ahrefs, SE Ranking, Moz Pro, Serpstat, Frase, Keywords Everywhere and 4 more start lower without scoring higher.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$5$10$20$50$100$200More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSemrushAhrefsSE RankingMoz ProSerpstatSimilarwebClearscopeFraseKeywords EverywhereLowFruitsNeuronWriterRank MathRanktracker

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of SEO tools, and the best at every price

How each one differs from Semrush

  1. Ahrefs

    SEO toolset for backlinks, keyword research, audits and rank tracking

    • Ahrefs starts at $29 per month, billed monthly. Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Only Ahrefs lists a browser extension.
    • Semrush also covers reports.

    Suits: SEOs who spend most of their time on backlinks and competitor research

    Ahrefs vs SemrushAhrefs pricing and details

  2. SE Ranking

    SEO platform for rank tracking, audits, research and AI visibility

    • SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly). Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Semrush has a free plan. SE Ranking does not, though it has a free trial.

    Suits: Agencies and consultants tracking rankings for many client sites

    SE Ranking vs SemrushSE Ranking pricing and details

  3. Moz Pro

    SEO toolkit for keyword and link research, site crawls and rankings

    • Moz Pro starts at $49 per month, billed monthly. Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Only Moz Pro lists a browser extension.
    • Semrush also covers reports.

    Suits: Small businesses and beginners who want guided SEO with onboarding tips

    Moz Pro vs SemrushMoz Pro pricing and details

  4. Serpstat

    All-in-one SEO platform for research, rank tracking and site audits

    • Serpstat starts at $50 per month, billed annually ($69 billed monthly). Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Semrush has a free plan. Serpstat does not, though it has a free trial.
    • Only Serpstat lists a browser extension.

    Suits: Freelancers who want research, tracking and audits at a lower price

    Serpstat vs SemrushSerpstat pricing and details

  5. Similarweb

    Traffic estimates, keyword research and competitor data for any site

    • Similarweb starts at $125 per month, billed annually ($199 billed monthly). Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Only Similarweb lists a browser extension.
    • Semrush also covers reports.

    Suits: Sizing up a competitor's traffic and where it comes from

    Similarweb vs SemrushSimilarweb pricing and details

  6. Clearscope

    Content optimization with term guidance and AI answer tracking

    • Clearscope starts at $129 per month, billed monthly. Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Semrush has a free plan. Clearscope does not, though it has a free trial.
    • Clearscope also covers long-form writing.
    • Semrush also covers reports, rank tracking, site audit and backlink analysis.

    Suits: Content teams with many writers who all need access

    Clearscope vs SemrushClearscope pricing and details

  7. Frase

    AI content agent that drafts, publishes and refreshes articles

    • Frase starts at $39 per month, billed yearly ($49 billed monthly). Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Semrush has a free plan. Frase does not, though it has a free trial.
    • Frase also covers AI agents and long-form writing.
    • Semrush also covers reports, keyword research, rank tracking, site audit and backlink analysis.

    Suits: Small teams that want articles drafted and published with little hands-on work

    Frase vs SemrushFrase pricing and details

  8. Keywords Everywhere

    Browser extension that shows search volume on the sites you browse

    • Keywords Everywhere starts at $7 per month for 100,000 credits a year, billed annually ($84). Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Only Keywords Everywhere lists a browser extension.
    • Only Semrush lists a web app.
    • Semrush also covers reports, rank tracking and site audit.

    Suits: Checking keyword volume while doing ordinary Google or YouTube searches

    Keywords Everywhere vs SemrushKeywords Everywhere pricing and details

  9. LowFruits

    Keyword tool that finds easy-to-rank searches by reading the results

    • LowFruits starts at $20.75 per month for 3,000 credits, billed annually ($29.90 billed monthly). Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Semrush also covers reports, site audit and backlink analysis.

    Suits: Niche site owners hunting for low-competition keywords

    LowFruits vs SemrushLowFruits pricing and details

  10. NeuronWriter

    Content editor that scores drafts against the pages already ranking

    • NeuronWriter starts at $19 per month, billed yearly ($23 billed monthly). Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Semrush has a free plan. NeuronWriter does not, though it has a free trial.
    • Only NeuronWriter lists a browser extension.
    • NeuronWriter also covers long-form writing.
    • Semrush also covers reports, keyword research, rank tracking, site audit and backlink analysis.

    Suits: Writers optimizing blog posts for a target keyword

    NeuronWriter vs SemrushNeuronWriter pricing and details

  11. Rank Math

    WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking

    • Rank Math starts at €8.99 per month at renewal, billed annually, after a first year at €7.99. Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Semrush also covers keyword research, site audit and backlink analysis.

    Suits: WordPress site owners who want SEO settings inside the editor

    Rank Math vs SemrushRank Math pricing and details

  12. Ranktracker

    Rank tracking with keyword research, backlinks and site audits

    • Ranktracker starts at $31.20 per month for 500 keywords, billed annually ($39 billed monthly). Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
    • Semrush has a free plan. Ranktracker does not, though it has a free trial.

    Suits: Tracking rankings across many sites, with unlimited projects and users

    Ranktracker vs SemrushRanktracker pricing and details

Limits worth knowing in Semrush

  • Each plan includes one user; extra users start at $45 a month each, priced by plan level.
  • Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
  • API access and share of voice come only with the custom-priced Advanced plan.
  • Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Semrush pricing and details

Common questions

What are the alternatives to Semrush?

The alternatives to Semrush in this directory are Ahrefs, SE Ranking, Moz Pro, Serpstat, Similarweb, Clearscope, Frase, Keywords Everywhere, LowFruits, NeuronWriter, Rank Math and Ranktracker. Each one has a side-by-side comparison with Semrush.

Is there a free alternative to Semrush?

Yes. Ahrefs, Moz Pro, Similarweb, Keywords Everywhere, LowFruits and Rank Math have a free plan alongside paid ones.

When were these prices checked?

Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.