Ad Badger vs Adalysis (2026): which should you pick?

Pick Ad Badger if

• Fits if Amazon is your main ad channel and you spend over $5,000 a month
• Works for agencies managing several Amazon accounts

Look elsewhere if

• Not for you if you advertise on Google or Meta, as it is Amazon only
• Pricey if your spend is small, because the cheapest plan is $275 a month
• Watch out: the trial takes a card and bills automatically after 30 days
• Watch out: above $1.5 million of spend, or for quarterly billing, you contact sales
• Tight if you want a human, as the dedicated account manager is a custom-priced service

Pick Adalysis if

• Fits if you manage Google or Microsoft Ads accounts and want routine audits
• Works for agencies that need white-label reports

Look elsewhere if

• Skip it if you also run Meta, TikTok or LinkedIn ads, as only Google and Microsoft are named
• Pricey if your ad spend is large, since the price rises on a slider with spend
• Watch out: the higher tiers differ mostly in support and onboarding, not features
• Watch out: only the first tier's prices were readable, and the pricing FAQ lists credit cards only

Ad Badger

• Price rises with monthly Amazon ad spend; above $1,500,000 a month, or for quarterly billing, the vendor says to contact sales.
• Every plan has the same features, so the choice is about ad spend tiers, not capabilities.
• Managed service, with a dedicated account manager and strategy calls, is custom-priced and sold through sales.
• Built for Amazon advertising only; it does not manage Google or Meta ads.

Adalysis

• Pricing is set by monthly ad spend and shown on a slider; the tiers above differ mainly in support and onboarding, since every tier includes all features.
• Only the first tier's monthly, six-month and annual rates ($149, $134, $126) could be read; prices for higher spend levels were not read.
• Works with Google Ads and Microsoft Ads accounts; the pricing page names no other ad platform.
• Pays by Amex, Mastercard or Visa credit card, according to the pricing FAQ.

Ad Badger

Bids by Badger

Updates bids daily using revenue-per-click bidding to reach a target ACOS, with a dayparting scheduler for hourly bid changes or pauses.

Search term automation

Nightly harvesting of performing search terms into keywords or ASINs, plus negative keyword automation that scans up to 999 days of search term data.

Waste analysis

nGram root word analysis, a non-converting spend tracker and saved filters for bulk negation.

Profit and rank tracking

Shows total sales, returns, Amazon fees and COGS per SKU, and tracks organic rank for your keywords and competitors'.

Amazon Ads MCP

Every plan includes an MCP connection so Claude or ChatGPT can answer questions about the PPC account.

Multi-account and client access

Manages several seller accounts and marketplaces under one login, with a view-only Client role.

Adalysis

Audits and alerts

More than 100 prebuilt audit checks that can be customized, plus custom alerts that go out by email or Slack for critical issues.

Budget tracking and projections

Tracks over- and underspend at account, campaign or budget-group level, forecasts from account history and seasonality, and can automate daily budget changes.

Performance monitors

Nine prebuilt, editable monitors for performance changes, plus boost insights that point to growth opportunities.

Optimization tools

More than 40 PPC tools, including quality score analysis weighted by impressions, keyword and search-term analysis, and a Performance Max view.

Ad and campaign management

An RSA asset manager with bulk updates, bid management tools and a campaign builder for creating campaigns at scale.

White-label reporting

Automated reports with prebuilt templates and the agency's own branding, plus weekly summaries of issues and opportunities.

Ad Badger

• Starter$275

  per month for up to $5,000 in ad spend a month, billed monthly

  Full software suite with every feature listed on the pricing page, for small ad budgets.

• Basic$440

  per month for up to $25,000 in ad spend a month, billed monthly

  Same software and features, for ad spend up to $25,000 a month.

• Professional$660

  per month for up to $75,000 in ad spend a month, billed monthly

  Same software and features, for ad spend up to $75,000 a month.

• Platinum$920

  per month for up to $250,000 in ad spend a month, billed monthly

  Same software and features, for ad spend up to $250,000 a month.

• Ruby$1,375

  per month for up to $750,000 in ad spend a month, billed monthly

  Same software and features. Started through a separate sign-up rather than the free trial.

• Emerald$1,830

  per month for up to $1,500,000 in ad spend a month, billed monthly

  Same software and features. Started through a separate sign-up rather than the free trial.

Adalysis

• Standard support tier$126

  per month up to $50k ad spend, billed annually ($149 monthly)

  All features, 1 onboarding session and email support with a 12-hour response. $134 a month if billed every six months. The price rises with ad spend, up to a monthly price of $449.

• Priority support tier$449

  per month and up, billed monthly

  Covers subscriptions of $449 to $950 a month. All features, 2 onboarding sessions, 2 training sessions a year and priority support (2-hour response for 97% of requests).

• Dedicated manager tier$950

  per month and up, billed monthly

  Covers subscriptions of $950 a month and above. All features, 3 onboarding sessions, 3 team training sessions a year, priority support and a dedicated account manager.

Ad Badger

• Annual discount

  Annual billing costs less than monthly

  Yearly prices are $2,550 (Starter), $4,080 (Basic), $6,120 (Professional), $8,500 (Platinum), $12,750 (Ruby) and $17,000 (Emerald); the FAQ also offers every-6-months billing and says longer cycles cost less per month.

Adalysis

• Annual discount

  15% off annual billing, 10% off six-month billing

  Adalysis says six-month plans save 10% and annual plans save 15% against paying monthly; on the first tier that is $134 and $126 a month instead of $149.