Agorapulse vs Emplifi (2026): which should you pick?
As of Nov 12, 2026, Agorapulse grades higher than Emplifi: 2.2 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Agorapulse grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Agorapulse
Social media inbox, publishing and ROI reports, priced per user
Emplifi
Enterprise social media marketing, care and commerce platform
Which one is for you
Pick Agorapulse if
- Fits if your team spends most of the day answering comments and DMs
- Works for marketers who have to show the revenue social brings in
Look elsewhere if
- Pricey if you're a small team, at $79 a month for each person on yearly billing, $99 monthly
- Skip it if X is a big channel for you, as full X management is an add-on through sales
- Not for you if you were counting on the free plan, which went in July 2026; the Archie AI plan only creates posts
- Tight if you run more than 10 profiles, as each extra one costs $10 a month on yearly billing, $15 monthly
- Watch out: listening, benchmarking and employee advocacy are add-ons sold through a demo, and moderation rules need Advanced at $149
Pick Emplifi if
- Fits if you are a large brand with a lot of social data and complicated operations
- Makes sense if you want marketing, care and commerce on one platform
Look elsewhere if
- Pricey if you are a small team: $1,249 a month is far above scheduling tools
- Skip it if you want self-serve, because there's no free plan or trial
- Watch out: the Intelligent tier and the Care and Commerce packages are custom quotes only
- Watch out: the page doesn't state contract length or whether monthly figures are billed annually
How we grade them
| 2.2GPAAgorapulseFair | 1.6GPAEmplifiWeak | |
|---|---|---|
| Value for money | DStandard is $79 a user a month billed yearly with 10 profiles, so two people pay $158 a month and three $237. That puts it in this category's dearest tenth, which starts at $99. The inbox and ROI reports are what you're paying for. | D$1,249 a month and up for Social Marketing Essential, against a category middle of $29. Advanced is $2,499 and up. |
| Free plan and trial | CThe free plan was withdrawn on July 6, 2026. What's left is a 30-day trial with no card, and a free Archie AI plan that only creates posts through Archie, for four networks. | FNo free plan or trial on record; plans are booked through a sales meeting. |
| Features | BAn inbox with moderation rules and Google reviews, a shared calendar, approvals on every plan, ROI reports and an MCP server. Nothing in the listing shows a gap in the core job, though full X management and listening are add-ons. | BPublishing, engagement, reporting, AI tools, audience and competitor insights, plus separate care and commerce packages. Nothing in the listing shows a gap in the core work. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect profiles and set up moderation rules to get the most from it. So it gets the ordinary grade. | CNo store rating on record. A large suite with sales-led setup. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Analytics, Bitly, Zapier, HubSpot, Salesforce, Slack and Microsoft Teams. No desktop app, which an A needs. | CWeb only, and the pages list no integrations. API access starts on the custom tier. |
| Best for | teams buried in comments and DMs | large brands running social, care and commerce together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Agorapulse and Emplifi. How we grade
Price against what you get
Agorapulse starts at $79 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Emplifi starts at $1,249 a month and scores 2.3.
Agorapulse scores higher and starts $1,170 a month lower. Of the other social media schedulers on the chart, 3 score higher than Agorapulse for less, and 13 score higher than Emplifi for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Emplifi also covers review collection.
At a glance
| Agorapulse | Emplifi | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $79 per user / month, billed annually ($99 billed monthly) | $1,249 per month and up for Social Marketing Essential |
| Free plan | None | None |
| Free trial | 30-day free trial, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Agorapulse | Emplifi |
| Price read from | agorapulse.com | emplifi.io |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Agorapulse
- Each user pays the full plan rate, and each plan includes 10 social profiles; extra profiles cost $10 a month each billed annually ($15 monthly).
- The free plan was withdrawn on July 6, 2026; the free Archie AI plan left in its place only creates posts through Archie and covers four networks.
- Full X (Twitter) management is sold as a separate X Lite or X Plus add-on through sales.
- Listening, competitive benchmarking and employee advocacy are add-ons sold through a demo.
Emplifi
- Social Marketing starts at $1,249 a month, far above small-team scheduling tools.
- The Intelligent tier and the Social Care and Social Commerce packages are custom quotes only.
- The page does not state contract length or whether the monthly figures are billed annually.
- There is no free plan or free trial; plans are booked through a meeting with sales.
Key features
Agorapulse
- Social inbox
- Comments, DMs and Google Business Profile reviews from every network land in one inbox, with translation, contact history and automated moderation rules.
- Publishing calendar
- Posts to Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business Profile are planned on one calendar, with CSV bulk upload of 200 posts.
- Approvals and shared calendars
- Simple approvals for teammates or clients on every plan; calendars shared with outside reviewers (5 on Professional, unlimited on Advanced) and multi-step approvals on Custom.
- Reports and ROI
- Profile, post and community reports with PDF and white-label exports; Advanced adds ads reporting, PowerPoint exports and an ROI report linking posts to revenue.
- AI writing and MCP
- An AI assistant writes captions and alt text, and ChatGPT or Claude can connect through Agorapulse's MCP server.
- Integrations
- Canva, Google Drive, Bitly and Google Analytics in the composer and reports, plus Zapier, HubSpot, Salesforce, Slack, Microsoft Teams and Looker Studio.
Emplifi
- Social Marketing package
- Planning, publishing, engagement and reporting for social channels, with an AI co-pilot and brand consistency tools.
- Social Care package
- A unified inbox for DMs and comments with AI summarization and replies. Priced by custom quote.
- Social Commerce package
- Ratings and reviews, user-generated content and live commerce for product pages. Priced by custom quote.
- AI tools
- AI Reply Assistant, AI Image Scoring and AI ReportBuilder on Advanced, and AI Composer, object detection and data summarization on Intelligent.
- Audience and competitor insights
- Advanced adds audience and competitor views, and Intelligent adds predictive performance analytics and listening queries.
- Seat-free pricing
- The pricing page says plans scale with business outcomes rather than seat count.
Plans
Agorapulse
Standard$79
per user / month, billed annually ($99 billed monthly)
10 social profiles, unlimited scheduling, the social inbox, basic reports with branded exports and 6 months of data.
Professional$119
per user / month, billed annually ($149 billed monthly)
Adds link in bio, calendar notes, ad comment moderation, post and inbox assignments, team reports and 12 months of data.
Advanced$149
per user / month, billed annually ($199 billed monthly)
Adds labels, saved replies, moderation rules, bulk actions, unlimited shared calendars, ads and ROI reports and 24 months of data.
CustomCustom
Unlimited profiles, AI reply suggestions, SSO, custom roles, multi-step approvals, the reports API and a customer success manager.
Emplifi
Essential$1,249
per month and up
Social Marketing: manage channels in one platform, publish and engage with an AI co-pilot, and run reports. Sold through a meeting with sales.
Advanced$2,499
per month and up
Adds team workflows and brand controls, AI Reply Assistant and AI Image Scoring, AI ReportBuilder, audience and competitor insights, and ROI measurement.
IntelligentCustom
For large enterprises: API access, AI Composer with brand voice, AI object detection, governance and unlimited team controls.
Ways to pay less
Agorapulse
- Annual discount
Up to 20% off with annual billing
Annual billing brings Standard to $79 a user a month from $99, Professional to $119 from $149 and Advanced to $149 from $199.
- Nonprofit
Special pricing for nonprofits
Agorapulse's pricing FAQ says nonprofits can get a plan at a special price by contacting the company; no figure is published.
Emplifi
No public discounts listed.
Common questions
Which is cheaper, Agorapulse or Emplifi?
As of Nov 12, 2026, Agorapulse starts at $79 per user / month, billed annually ($99 billed monthly), and Emplifi starts at $1,249 per month and up for Social Marketing Essential. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Agorapulse or Emplifi?
As of Nov 12, 2026, neither Agorapulse nor Emplifi has a free plan. Agorapulse has a free trial.
Which platforms do Agorapulse and Emplifi run on?
As of Nov 12, 2026, only Agorapulse lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.