Ahrefs vs SEOZoom (2026): which should you pick?
As of Oct 23, 2026, SEOZoom grades higher than Ahrefs: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
SEOZoom grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Ahrefs
SEO toolset for backlinks, keyword research, audits and rank tracking
SEOZoom
Italian SEO suite with rank tracking and AI answer monitoring
Which one is for you
Pick Ahrefs if
- Fits if most of your SEO time goes on backlinks and what's ranking for rivals
- Works for site owners who only need data on their own verified site, which Ahrefs Free covers
Look elsewhere if
- Skip it if you want daily rankings, as Rank Tracker updates weekly on every plan
- Pricey if you're a small business, at about $107.50 a month for Lite even paid yearly
- Tight if you research a lot on Lite, where each user gets 1,000 credits a month; Starter gets 200
- Pricey if you add people: each plan has one user, and extras cost $40 to $80 a month, capped at 2, 5 or 10
- Watch out: AI writing tools start at $99 a month on top, and there's no trial of any paid plan
Pick SEOZoom if
- Fits if your sites target Italian search
- Works for teams working across Italy, Spain, France, Germany and the UK
Look elsewhere if
- Skip it if your market is the US or anywhere outside its five countries; prices are in euros plus VAT
- Tight if you share an account, since only Power and Enterprise allow logins at the same time
- Too light for anyone with more than one site on Essential, which covers 1 site and 100 keywords
- Watch out: AI Visibility Analysis uses the Italian database only, and prompt tracking starts at Evolution
- Watch out: credits don't roll over, a GEO or AEO audit costs 100, and extra users are €55 a month
How we grade them
| 2.0GPAAhrefsFair | 2.2GPASEOZoomFair | |
|---|---|---|
| Value for money | DLite, the plan Ahrefs aims at small businesses, is $129 a month, or $1,290 a year (about $107.50 a month) with the yearly saving. That's nearly three times this category's middle, for one user. Starter is $29, but it's monthly only with 200 credits. | CEssential is €56 a month billed yearly (€680), or €69 monthly, plus VAT, about $63 to $77, for 1 site and 100 keywords. Mid-range for this category, but prompt tracking, Search Console and the API wait on Evolution at €76. |
| Free plan and trial | CAhrefs Free gives you Site Explorer, Site Audit and Web Analytics for sites you can prove are yours, with 5,000 crawl credits a month. That covers your own site, but there's no keyword research or rank tracking, and no trial of the paid plans. | CNo free plan, but a 7-day trial of the full platform with no credit card needed. |
| Features | CIts own link index, Site Explorer for any domain, keyword research, audits for 170+ issues, AI prompt tracking, and API and MCP access from Lite. The gap is rank tracking: the listing says it updates weekly on every plan, and Lite caps reports at 1,000 credits a month. | CKeyword and competitor research, rank and AI Overview tracking, a prompt tracker, AI audits, an AI writer and a crawler. The gaps the listing names: search data for five countries only, and Essential has no prompt tracking, Search Console link or API. |
| Ease of use | CNo rating on record. Credits, projects and crawl budgets take some learning before you know what each click costs you. | CNo rating on record. Monthly credits that don't roll over, spent per audit and per 100 words written, take some managing, and there's plenty to learn. |
| Platforms and integrations | BWeb plus a browser toolbar, linked to Search Console, Looker Studio and Google Business Profile, with an API and an MCP server from Lite. No desktop or phone app. | BWeb only, connected to Google Analytics, Search Console and Looker Studio, with an API and an MCP server from Evolution. No desktop or phone app. |
| Best for | backlink and competitor research | SEO for Italian search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ahrefs and SEOZoom. How we grade
Price against what you get
Ahrefs starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. SEOZoom starts at about $62.75 a month and scores 2.3.
They score the same, and Ahrefs starts $33.75 a month lower. Of the other SEO tools on the chart, 6 score higher than Ahrefs for less, and 12 score higher than SEOZoom for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEOZoom also covers AI search visibility and content optimization.
At a glance
| Ahrefs | SEOZoom | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $29 per month, billed monthly | €56 per month, billed annually, excluding VAT (€69 billed monthly) |
| Free plan | Ahrefs Free: Site Explorer, Site Audit (5,000 crawl credits a month per project) and Web Analytics for verified sites, plus the SEO Toolbar and 1 AI Content Helper doc a month. | None |
| Free trial | None listed | 7-day free trial of the full platform, no credit card needed |
| Web | ||
| Browser extension | ||
| Made by | Ahrefs Pte. Ltd. | SEOZoom s.r.l. |
| Price read from | ahrefs.com | seozoom.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Ahrefs
- Rank Tracker updates rankings weekly on every plan the pricing page lists.
- Lite caps each user at 1,000 credits a month for reports; Starter has 200 and cannot add users or add-ons.
- Each plan includes one user; extra users cost $40, $60 or $80 a month and are capped at 2, 5 or 10.
- AI writing tools (Content Kit) start at $99 a month, and Project Boosts cost $20 or $200 a month per project.
SEOZoom
- Prices are in euros and exclude VAT. The keyword databases are Italy, the UK, Spain, France and Germany, and AI Visibility Analysis uses the Italian database only.
- Essential has 1 site and 100 keywords, with no prompt tracking, GEO audit, Search Console integration or API; those start at Evolution.
- Credits refill monthly and do not roll over; a GEO or AEO audit costs 100 of them, and AI writing costs 4 or 12 credits per 100 words.
- Only Power and Enterprise allow simultaneous logins. Add-ons, from Evolution up, include extra prompts from €20 a month and extra users from €55 a month.
Key features
Ahrefs
- Site Explorer
- See the backlinks, organic keywords and top pages of any website, with history going back 6 months to 5 years by plan.
- Keywords Explorer
- Find keyword ideas with volume and difficulty; Standard and above add AI suggestions, clusters, search intents and translations.
- Site Audit
- Crawl your sites for 170+ technical and on-page SEO issues, using 100,000 to 1.5 million crawl credits a month by plan.
- Rank Tracker
- Track 750 to 5,000 keywords on the self-serve plans, with rankings updated weekly.
- Brand Radar and AI prompts
- Plans track 5 to 20 of your own prompts in AI chat tools daily. Brand Radar AI, for researching any brand's AI mentions, starts at $199 a month.
- API and MCP server
- Every plan from Lite includes API and MCP access, capped at 100 to 500 rows per request below Enterprise.
SEOZoom
- Keyword and competitor research
- Analyze any domain, keyword or URL, with 6,000 to 35,000 results per search depending on the plan, across Italian, UK, Spanish, French and German databases.
- Rank and AI Overview tracking
- Monitor 100 to 5,000 keywords by plan, and see on every plan whether a site appears in Google's AI Overviews and what traffic that may cost or bring.
- AI Prompt Tracker
- Checks whether a brand is cited, named or recommended in answers on ChatGPT, Gemini, Perplexity and Google AI Mode: 25 prompts on Evolution, 100 on Power.
- GEO and AEO audits
- From Evolution, audits read how AI models describe a brand and whether they recommend it against rivals. Each audit costs 100 credits from the monthly allowance.
- AI Editorial Assistant
- Writes and scores copy against search intent, topics and keywords. Included on every plan and paid for in credits per 100 words.
- SEO Spider and audits
- A crawler for technical checks on every plan; JavaScript rendering and the Quick SEO Audit start at Evolution, the Advanced SEO Audit at Power.
Plans
Ahrefs
Ahrefs Free$0
Limited Site Explorer and Site Audit for websites you verify as yours. No Keywords Explorer or Rank Tracker.
Starter$29
per month, billed monthly
200 report credits a month, with Keywords Explorer, Rank Tracker and Site Audit. Monthly only; no extra users or add-ons.
Lite$129
per month, billed monthly
1 user, 5 projects, 750 tracked keywords, 6 months of history, 1,000 credits a month, 100,000 crawl credits, API and MCP access.
Standard$249
per month, billed monthly
1 user, 20 projects, 2,000 tracked keywords, 2 years of history, unlimited credits, Content Explorer and keyword clusters.
Advanced$449
per month, billed monthly
1 user, 50 projects, 5,000 tracked keywords, 5 years of history, 1.5 million crawl credits and Looker Studio integration.
Enterprise$1,499
per month, annual commitment required
From 3 users, 100 projects, unlimited history, uncapped API, SSO and audit log. Sold through sales.
SEOZoom
Essential€56
per month, billed annually, excluding VAT (€69 billed monthly)
1 site, 100 tracked keywords, 100 credits a month and 6,000 results per search, with keyword research and the AI Editorial Assistant. No prompt tracking.
Evolution€76
per month, billed annually, excluding VAT (€99 billed monthly)
6 sites, 600 keywords, 500 credits and 25 tracked AI prompts, with GEO and AEO audits, Search Console, white-label reports, the API and an MCP server.
Power€162
per month, billed annually, excluding VAT (€199 billed monthly)
50 sites, 5,000 keywords, 1,000 credits and 100 prompts, with 2 simultaneous logins, AI competitor analysis, the Looker Studio connector and onboarding.
EnterpriseCustom
Up to 1,000 sites, 15,000 keywords, 300 prompts, 3,000 credits and 5 simultaneous users, quoted on request.
Ways to pay less
Ahrefs
- Annual discount
Save up to 17% by paying annually
Ahrefs' pricing page offers up to 17% off for annual billing on Lite, Standard and Advanced. Existing monthly customers switch by contacting support.
SEOZoom
- Annual discount
Save up to €440 a year with annual billing
SEOZoom's pricing page lists annual billing at €680 a year for Essential instead of €69 a month, and a saving of €440 a year on Power.
Common questions
Which is cheaper, Ahrefs or SEOZoom?
As of Oct 23, 2026, Ahrefs is cheaper to start with: $29 a month, against about $62.75 a month for SEOZoom. Ahrefs starts at $29 per month, billed monthly, and SEOZoom starts at €56 per month, billed annually, excluding VAT (€69 billed monthly).
Which has a free plan, Ahrefs or SEOZoom?
As of Oct 23, 2026, only Ahrefs has a free plan. SEOZoom does not, though it has a free trial.
Which platforms do Ahrefs and SEOZoom run on?
As of Oct 23, 2026, only Ahrefs lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.