SE Ranking vs SEOZoom (2026): which should you pick?
As of Oct 23, 2026, SE Ranking and SEOZoom share a 2.2 GPA, neither has a free plan, and SEOZoom starts cheaper, at about $62.75 a month against $103.20 a month.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
SE Ranking grades higher on features. SEOZoom grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
SEOZoom
Italian SEO suite with rank tracking and AI answer monitoring
Which one is for you
Pick SE Ranking if
- Fits if you track lots of keywords daily across several client sites
- Works for small marketing teams who want research, audits and tracking under one login
Look elsewhere if
- Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
- Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
- Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
- Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
- Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app
Pick SEOZoom if
- Fits if your sites target Italian search
- Works for teams working across Italy, Spain, France, Germany and the UK
Look elsewhere if
- Skip it if your market is the US or anywhere outside its five countries; prices are in euros plus VAT
- Tight if you share an account, since only Power and Enterprise allow logins at the same time
- Too light for anyone with more than one site on Essential, which covers 1 site and 100 keywords
- Watch out: AI Visibility Analysis uses the Italian database only, and prompt tracking starts at Evolution
- Watch out: credits don't roll over, a GEO or AEO audit costs 100, and extra users are €55 a month
How we grade them
| 2.2GPASE RankingFair | 2.2GPASEOZoomFair | |
|---|---|---|
| Value for money | DCore is $103.20 a month billed yearly ($129 monthly), and it's the lowest self-serve plan. That's well above this category's middle, for one manager seat with 10 projects and 2,000 keywords tracked daily; extra seats start at $16. | CEssential is €56 a month billed yearly (€680), or €69 monthly, plus VAT, about $63 to $77, for 1 site and 100 keywords. Mid-range for this category, but prompt tracking, Search Console and the API wait on Evolution at €76. |
| Free plan and trial | CNo free plan, but the 14-day trial needs no card and allows 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. | CNo free plan, but a 7-day trial of the full platform with no credit card needed. |
| Features | BDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. | CKeyword and competitor research, rank and AI Overview tracking, a prompt tracker, AI audits, an AI writer and a crawler. The gaps the listing names: search data for five countries only, and Essential has no prompt tracking, Search Console link or API. |
| Ease of use | CNo rating on record. Projects, keyword lists and reports all need setting up before the tool pays off. | CNo rating on record. Monthly credits that don't roll over, spent per audit and per 100 words written, take some managing, and there's plenty to learn. |
| Platforms and integrations | BWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. | BWeb only, connected to Google Analytics, Search Console and Looker Studio, with an API and an MCP server from Evolution. No desktop or phone app. |
| Best for | tracking rankings across many client sites | SEO for Italian search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SE Ranking and SEOZoom. How we grade
Price against what you get
SE Ranking starts at $103.20 a month and scores 2.7 out of 4 on features, ease of use and platforms. SEOZoom starts at about $62.75 a month and scores 2.3.
SE Ranking scores higher, and starts $40.45 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than SE Ranking for less, and 12 score higher than SEOZoom for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SE Ranking also covers reports.
- SEOZoom also covers AI search visibility and content optimization.
At a glance
| SE Ranking | SEOZoom | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $103.20 per month, billed annually ($129 billed monthly) | €56 per month, billed annually, excluding VAT (€69 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day | 7-day free trial of the full platform, no credit card needed |
| Web | ||
| Made by | SER Acquisition Inc. | SEOZoom s.r.l. |
| Price read from | seranking.com | seozoom.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
SE Ranking
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
SEOZoom
- Prices are in euros and exclude VAT. The keyword databases are Italy, the UK, Spain, France and Germany, and AI Visibility Analysis uses the Italian database only.
- Essential has 1 site and 100 keywords, with no prompt tracking, GEO audit, Search Console integration or API; those start at Evolution.
- Credits refill monthly and do not roll over; a GEO or AEO audit costs 100 of them, and AI writing costs 4 or 12 credits per 100 words.
- Only Power and Enterprise allow simultaneous logins. Add-ons, from Evolution up, include extra prompts from €20 a month and extra users from €55 a month.
Key features
SE Ranking
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
SEOZoom
- Keyword and competitor research
- Analyze any domain, keyword or URL, with 6,000 to 35,000 results per search depending on the plan, across Italian, UK, Spanish, French and German databases.
- Rank and AI Overview tracking
- Monitor 100 to 5,000 keywords by plan, and see on every plan whether a site appears in Google's AI Overviews and what traffic that may cost or bring.
- AI Prompt Tracker
- Checks whether a brand is cited, named or recommended in answers on ChatGPT, Gemini, Perplexity and Google AI Mode: 25 prompts on Evolution, 100 on Power.
- GEO and AEO audits
- From Evolution, audits read how AI models describe a brand and whether they recommend it against rivals. Each audit costs 100 credits from the monthly allowance.
- AI Editorial Assistant
- Writes and scores copy against search intent, topics and keywords. Included on every plan and paid for in credits per 100 words.
- SEO Spider and audits
- A crawler for technical checks on every plan; JavaScript rendering and the Quick SEO Audit start at Evolution, the Advanced SEO Audit at Power.
Plans
SE Ranking
Core$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
EnterpriseCustom
Custom limits and terms, full API and advanced integrations, through sales.
SEOZoom
Essential€56
per month, billed annually, excluding VAT (€69 billed monthly)
1 site, 100 tracked keywords, 100 credits a month and 6,000 results per search, with keyword research and the AI Editorial Assistant. No prompt tracking.
Evolution€76
per month, billed annually, excluding VAT (€99 billed monthly)
6 sites, 600 keywords, 500 credits and 25 tracked AI prompts, with GEO and AEO audits, Search Console, white-label reports, the API and an MCP server.
Power€162
per month, billed annually, excluding VAT (€199 billed monthly)
50 sites, 5,000 keywords, 1,000 credits and 100 prompts, with 2 simultaneous logins, AI competitor analysis, the Looker Studio connector and onboarding.
EnterpriseCustom
Up to 1,000 sites, 15,000 keywords, 300 prompts, 3,000 credits and 5 simultaneous users, quoted on request.
Ways to pay less
SE Ranking
- Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
SEOZoom
- Annual discount
Save up to €440 a year with annual billing
SEOZoom's pricing page lists annual billing at €680 a year for Essential instead of €69 a month, and a saving of €440 a year on Power.
Common questions
Which is cheaper, SE Ranking or SEOZoom?
As of Oct 23, 2026, SEOZoom is cheaper to start with: about $62.75 a month, against $103.20 a month for SE Ranking. SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly), and SEOZoom starts at €56 per month, billed annually, excluding VAT (€69 billed monthly).
Which has a free plan, SE Ranking or SEOZoom?
As of Oct 23, 2026, neither SE Ranking nor SEOZoom has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.