SEOZoom vs XOVI (2026): which should you pick?
As of Oct 23, 2026, XOVI grades higher than SEOZoom: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
XOVI grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SEOZoom
Italian SEO suite with rank tracking and AI answer monitoring
XOVI
SEO suite with rank tracking, site audits, disavow and client reports
Which one is for you
Pick SEOZoom if
- Fits if your sites target Italian search
- Works for teams working across Italy, Spain, France, Germany and the UK
Look elsewhere if
- Skip it if your market is the US or anywhere outside its five countries; prices are in euros plus VAT
- Tight if you share an account, since only Power and Enterprise allow logins at the same time
- Too light for anyone with more than one site on Essential, which covers 1 site and 100 keywords
- Watch out: AI Visibility Analysis uses the Italian database only, and prompt tracking starts at Evolution
- Watch out: credits don't roll over, a GEO or AEO audit costs 100, and extra users are €55 a month
Pick XOVI if
- Fits if you run an agency with lots of client sites, as projects are unlimited
- Works for tracking rankings in many countries on desktop and mobile
Look elsewhere if
- Tight if your team needs logins on Pro, which has one full-access user; extra accounts are $10 a month
- Skip it if AI answer tracking is the point, as Riva is separate, covers ChatGPT, and costs $29 to $49 a month
- Pricey if you need more rank checks, with extra checks an add-on from $20 a month
- Watch out: extra disavow analysis and API credits are add-ons from $39 and $50 a month
- Not for you if you want a free plan, as there's only the 14-day trial
How we grade them
| 2.2GPASEOZoomFair | 2.4GPAXOVIFair | |
|---|---|---|
| Value for money | CEssential is €56 a month billed yearly (€680), or €69 monthly, plus VAT, about $63 to $77, for 1 site and 100 keywords. Mid-range for this category, but prompt tracking, Search Console and the API wait on Evolution at €76. | CPro is $89.10 a month billed yearly ($99 monthly) for 1 user, unlimited projects and 2,500 keyword checks a week. That's at the edge of this category's dearer quarter. Riva, the AI tracker, is $29 a month more as an add-on, at a launch discount. |
| Free plan and trial | CNo free plan, but a 7-day trial of the full platform with no credit card needed. | CNo free plan, but a 14-day trial with no credit card required. |
| Features | CKeyword and competitor research, rank and AI Overview tracking, a prompt tracker, AI audits, an AI writer and a crawler. The gaps the listing names: search data for five countries only, and Essential has no prompt tracking, Search Console link or API. | BKeyword research, rank tracking in 196+ countries with the OVI score, site audits turned into a task list, backlink and disavow analysis, a text optimizer, an AI writer and white-label reports. The whole job, with AI answers sold apart. |
| Ease of use | CNo rating on record. Monthly credits that don't roll over, spent per audit and per 100 words written, take some managing, and there's plenty to learn. | CNo rating on record. The Advisor gives you a task list, but there's a weekly check allowance to plan around and a lot of modules to learn. |
| Platforms and integrations | BWeb only, connected to Google Analytics, Search Console and Looker Studio, with an API and an MCP server from Evolution. No desktop or phone app. | BWeb only, connected to Google Analytics, Search Console and Matomo, with 500,000 API credits on Pro. No desktop or phone app. |
| Best for | SEO for Italian search | agencies with lots of client sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SEOZoom and XOVI. How we grade
Price against what you get
SEOZoom starts at about $62.75 a month and scores 2.3 out of 4 on features, ease of use and platforms. XOVI starts at $89.10 a month and scores 2.7.
XOVI scores higher, and starts $26.35 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 12 score higher than SEOZoom for less, and none scores higher than XOVI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEOZoom also covers AI search visibility.
- XOVI also covers reports.
At a glance
| SEOZoom | XOVI | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €56 per month, billed annually, excluding VAT (€69 billed monthly) | $89.10 per month, billed annually ($99 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial of the full platform, no credit card needed | 14-day free trial, no credit card required |
| Web | ||
| Made by | SEOZoom s.r.l. | WebPros Germany GmbH |
| Price read from | seozoom.com | xovi.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SEOZoom
- Prices are in euros and exclude VAT. The keyword databases are Italy, the UK, Spain, France and Germany, and AI Visibility Analysis uses the Italian database only.
- Essential has 1 site and 100 keywords, with no prompt tracking, GEO audit, Search Console integration or API; those start at Evolution.
- Credits refill monthly and do not roll over; a GEO or AEO audit costs 100 of them, and AI writing costs 4 or 12 credits per 100 words.
- Only Power and Enterprise allow simultaneous logins. Add-ons, from Evolution up, include extra prompts from €20 a month and extra users from €55 a month.
XOVI
- AI visibility tracking is a separate product, Riva: $49 per domain a month alone, or a $29 add-on to XOVI at a launch discount. It covers ChatGPT.
- Rank tracking runs on a weekly allowance of keyword checks, 2,500 on Pro; more checks are an add-on from $20 a month.
- Pro has one full-access login and no read-only client accounts; extra accounts cost $10 a month.
- Extra disavow analysis and API credits are add-ons from $39 and $50 a month.
Key features
SEOZoom
- Keyword and competitor research
- Analyze any domain, keyword or URL, with 6,000 to 35,000 results per search depending on the plan, across Italian, UK, Spanish, French and German databases.
- Rank and AI Overview tracking
- Monitor 100 to 5,000 keywords by plan, and see on every plan whether a site appears in Google's AI Overviews and what traffic that may cost or bring.
- AI Prompt Tracker
- Checks whether a brand is cited, named or recommended in answers on ChatGPT, Gemini, Perplexity and Google AI Mode: 25 prompts on Evolution, 100 on Power.
- GEO and AEO audits
- From Evolution, audits read how AI models describe a brand and whether they recommend it against rivals. Each audit costs 100 credits from the monthly allowance.
- AI Editorial Assistant
- Writes and scores copy against search intent, topics and keywords. Included on every plan and paid for in credits per 100 words.
- SEO Spider and audits
- A crawler for technical checks on every plan; JavaScript rendering and the Quick SEO Audit start at Evolution, the Advanced SEO Audit at Power.
XOVI
- Keyword research
- Search a database XOVI puts at 25 million keywords, find user questions, and group keywords in a planner for new pages or product categories.
- Rank Tracker and OVI
- Tracks chosen keywords on all devices, from local to international, in 196+ countries, with the OVI index summing up visibility for the set.
- Site Audit and Advisor
- Crawls 50,000 to 500,000 URLs per project by plan and turns the problems found into a prioritized task list in the Advisor.
- Links and disavow analysis
- Shows the sources, targets and anchor texts of your backlinks and rivals', updated weekly, and rates link quality to build a disavow list.
- Text optimizer and AI Writer
- Compares a text with the top 10 results on Google or Amazon and lists terms to add or cut; the AI Writer drafts copy from keyword data.
- Reporting and Search Analytics
- White-label reports sent by email on a schedule, with data pulled in from Google Analytics, Search Console and Matomo.
Plans
SEOZoom
Essential€56
per month, billed annually, excluding VAT (€69 billed monthly)
1 site, 100 tracked keywords, 100 credits a month and 6,000 results per search, with keyword research and the AI Editorial Assistant. No prompt tracking.
Evolution€76
per month, billed annually, excluding VAT (€99 billed monthly)
6 sites, 600 keywords, 500 credits and 25 tracked AI prompts, with GEO and AEO audits, Search Console, white-label reports, the API and an MCP server.
Power€162
per month, billed annually, excluding VAT (€199 billed monthly)
50 sites, 5,000 keywords, 1,000 credits and 100 prompts, with 2 simultaneous logins, AI competitor analysis, the Looker Studio connector and onboarding.
EnterpriseCustom
Up to 1,000 sites, 15,000 keywords, 300 prompts, 3,000 credits and 5 simultaneous users, quoted on request.
XOVI
XOVI Pro$89.10
per month, billed annually ($99 billed monthly)
1 full-access user, unlimited projects, 2,500 keyword checks a week, 50,000 URLs crawled per project and 500,000 API credits.
XOVI Business$134.10
per month, billed annually ($149 billed monthly)
3 full-access and 3 read-only accounts, 3,500 keyword checks a week, 100,000 URLs per crawl and 750,000 API credits.
XOVI Enterprise$449.10
per month, billed annually ($499 billed monthly)
10 full-access and 30 read-only accounts, 10,000 keyword checks a week, 500,000 URLs per crawl and 1.5 million API credits.
Ways to pay less
SEOZoom
- Annual discount
Save up to €440 a year with annual billing
SEOZoom's pricing page lists annual billing at €680 a year for Essential instead of €69 a month, and a saving of €440 a year on Power.
XOVI
- Annual discount
Save 10% with annual billing
XOVI's pricing page lists annual billing at up to 10% less: Pro is $89.10 a month instead of $99, and Enterprise $449.10 instead of $499.
Common questions
Which is cheaper, SEOZoom or XOVI?
As of Oct 23, 2026, SEOZoom is cheaper to start with: about $62.75 a month, against $89.10 a month for XOVI. SEOZoom starts at €56 per month, billed annually, excluding VAT (€69 billed monthly), and XOVI starts at $89.10 per month, billed annually ($99 billed monthly).
Which has a free plan, SEOZoom or XOVI?
As of Oct 23, 2026, neither SEOZoom nor XOVI has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.