Semrush vs SEOZoom (2026): which should you pick?
As of Oct 23, 2026, Semrush and SEOZoom share a 2.2 GPA, and only Semrush has a free plan.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Semrush grades higher on features. SEOZoom grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
SEOZoom
Italian SEO suite with rank tracking and AI answer monitoring
Which one is for you
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
Pick SEOZoom if
- Fits if your sites target Italian search
- Works for teams working across Italy, Spain, France, Germany and the UK
Look elsewhere if
- Skip it if your market is the US or anywhere outside its five countries; prices are in euros plus VAT
- Tight if you share an account, since only Power and Enterprise allow logins at the same time
- Too light for anyone with more than one site on Essential, which covers 1 site and 100 keywords
- Watch out: AI Visibility Analysis uses the Italian database only, and prompt tracking starts at Evolution
- Watch out: credits don't roll over, a GEO or AEO audit costs 100, and extra users are €55 a month
How we grade them
| 2.2GPASemrushFair | 2.2GPASEOZoomFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | CEssential is €56 a month billed yearly (€680), or €69 monthly, plus VAT, about $63 to $77, for 1 site and 100 keywords. Mid-range for this category, but prompt tracking, Search Console and the API wait on Evolution at €76. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | CNo free plan, but a 7-day trial of the full platform with no credit card needed. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | CKeyword and competitor research, rank and AI Overview tracking, a prompt tracker, AI audits, an AI writer and a crawler. The gaps the listing names: search data for five countries only, and Essential has no prompt tracking, Search Console link or API. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. Monthly credits that don't roll over, spent per audit and per 100 words written, take some managing, and there's plenty to learn. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | BWeb only, connected to Google Analytics, Search Console and Looker Studio, with an API and an MCP server from Evolution. No desktop or phone app. |
| Best for | all-in-one SEO research for teams with a budget | SEO for Italian search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and SEOZoom. How we grade
Price against what you get
Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. SEOZoom starts at about $62.75 a month and scores 2.3.
Semrush scores higher, and starts $54.58 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than Semrush for less, and 12 score higher than SEOZoom for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Semrush also covers reports.
- SEOZoom also covers AI search visibility and content optimization.
At a glance
| Semrush | SEOZoom | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | €56 per month, billed annually, excluding VAT (€69 billed monthly) |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | None |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | 7-day free trial of the full platform, no credit card needed |
| Web | ||
| Made by | Semrush Holdings | SEOZoom s.r.l. |
| Price read from | semrush.com | seozoom.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
SEOZoom
- Prices are in euros and exclude VAT. The keyword databases are Italy, the UK, Spain, France and Germany, and AI Visibility Analysis uses the Italian database only.
- Essential has 1 site and 100 keywords, with no prompt tracking, GEO audit, Search Console integration or API; those start at Evolution.
- Credits refill monthly and do not roll over; a GEO or AEO audit costs 100 of them, and AI writing costs 4 or 12 credits per 100 words.
- Only Power and Enterprise allow simultaneous logins. Add-ons, from Evolution up, include extra prompts from €20 a month and extra users from €55 a month.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
SEOZoom
- Keyword and competitor research
- Analyze any domain, keyword or URL, with 6,000 to 35,000 results per search depending on the plan, across Italian, UK, Spanish, French and German databases.
- Rank and AI Overview tracking
- Monitor 100 to 5,000 keywords by plan, and see on every plan whether a site appears in Google's AI Overviews and what traffic that may cost or bring.
- AI Prompt Tracker
- Checks whether a brand is cited, named or recommended in answers on ChatGPT, Gemini, Perplexity and Google AI Mode: 25 prompts on Evolution, 100 on Power.
- GEO and AEO audits
- From Evolution, audits read how AI models describe a brand and whether they recommend it against rivals. Each audit costs 100 credits from the monthly allowance.
- AI Editorial Assistant
- Writes and scores copy against search intent, topics and keywords. Included on every plan and paid for in credits per 100 words.
- SEO Spider and audits
- A crawler for technical checks on every plan; JavaScript rendering and the Quick SEO Audit start at Evolution, the Advanced SEO Audit at Power.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
SEOZoom
Essential€56
per month, billed annually, excluding VAT (€69 billed monthly)
1 site, 100 tracked keywords, 100 credits a month and 6,000 results per search, with keyword research and the AI Editorial Assistant. No prompt tracking.
Evolution€76
per month, billed annually, excluding VAT (€99 billed monthly)
6 sites, 600 keywords, 500 credits and 25 tracked AI prompts, with GEO and AEO audits, Search Console, white-label reports, the API and an MCP server.
Power€162
per month, billed annually, excluding VAT (€199 billed monthly)
50 sites, 5,000 keywords, 1,000 credits and 100 prompts, with 2 simultaneous logins, AI competitor analysis, the Looker Studio connector and onboarding.
EnterpriseCustom
Up to 1,000 sites, 15,000 keywords, 300 prompts, 3,000 credits and 5 simultaneous users, quoted on request.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
SEOZoom
- Annual discount
Save up to €440 a year with annual billing
SEOZoom's pricing page lists annual billing at €680 a year for Essential instead of €69 a month, and a saving of €440 a year on Power.
Common questions
Which is cheaper, Semrush or SEOZoom?
As of Oct 23, 2026, SEOZoom is cheaper to start with: about $62.75 a month, against $117.33 a month for Semrush. Semrush starts at $117.33 per month, billed annually ($139 billed monthly), and SEOZoom starts at €56 per month, billed annually, excluding VAT (€69 billed monthly).
Which has a free plan, Semrush or SEOZoom?
As of Oct 23, 2026, only Semrush has a free plan. SEOZoom does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.