Coupler.io vs Make

Coupler.io

• Marketing teams combining ad and analytics data in one report
• Finance and sales teams keeping spreadsheets and dashboards current
• Agencies reporting on many client accounts from one place

Make

• Building multi-step, branching automations on a visual canvas
• Individuals and small teams that want unlimited scenarios at a low entry price
• Trying automation on a free plan with no time limit

Coupler.io

• The Free plan exports 100 rows per run, has no automatic refresh and keeps only one data flow active.
• Plans are capped by connected accounts (3, 15 or 50), and each ad, analytics or CRM account counts as one.
• Starter is limited to 1 user, 1 destination and 5,000 rows per run; data transformations are listed from Active.
• Hourly refresh needs Pro, and 15-minute refresh and SAML single sign-on need the Agency & Enterprise plan.

Make

• The Free plan allows only 2 active scenarios and 1,000 credits a month, with at least 15 minutes between scheduled runs.
• Credits expire at the end of each term, and extra credits cost 25% more than those included in the plan.
• Teams and roles, custom variables and enterprise apps are not part of the Free plan.
• The $9 price applies to annual billing; the pricing page says annual billing saves 15% or more over monthly.

Coupler.io

400+ data sources

Connectors cover ad platforms, analytics, CRM, accounting and e-commerce tools, including Facebook Ads, Google Ads, HubSpot, Shopify and QuickBooks. Every source is available on every plan.

Spreadsheet, BI and warehouse destinations

Data loads into Google Sheets, Microsoft Excel, Power BI, Tableau and Data Studio, or into warehouses such as BigQuery, Snowflake, PostgreSQL and Redshift.

Scheduled refresh

Data flows re-run automatically: daily on Starter and Active, hourly on Pro and every 15 minutes on Agency & Enterprise. The Free plan refreshes only when run by hand.

Blend and transform

Formulas, filters, append, join and aggregate steps reshape data and combine several sources before it reaches the destination, without SQL or Python.

Dashboard templates

More than 230 ready-made dashboard templates give reports a starting point, and dashboards can also be viewed inside Coupler.io without an external BI tool.

AI integrations and AI Agent

Connected data can be queried from Claude, ChatGPT, Gemini, Cursor and other tools, or through a custom MCP connection. A built-in AI Agent answers questions in plain language.

Make

Visual scenario builder

Scenarios are built by placing app modules on a canvas and linking them with routers and filters, so branching logic is visible at a glance.

3,000+ pre-built apps

Make lists more than 3,000 app integrations, among them OpenAI, HubSpot, Salesforce and Slack. Access to enterprise apps comes with the paid plan.

Credit-based billing

Most module actions use 1 credit. The paid plan starts at 5,000 credits a month, and extra credits are sold in bundles of 1,000 or 10,000 at 25% more than plan credits.

AI agents, Maia and MCP

AI agents can be built to orchestrate workflows, Maia builds automations from a conversation, and the Make MCP server lets outside AI assistants trigger scenarios.

Make Grid

Make Grid gives a map of an organization's scenarios and how they connect, to keep a large automation setup under control.

Teams, variables and API

The paid plan adds teams and team roles, custom variables, full-text search of execution logs and access to more than 300 Make API endpoints.

Coupler.io

• Free$0

  1 account, 1 user, 1 data source and 1 destination, manual data refresh and 100 rows per run.

• Starter$24

  per month, billed annually ($32 billed monthly)

  3 accounts, 1 destination, daily refresh, 1 user, 5,000 rows per run, dashboard templates and AI data analysis.

• Active$99

  per month, billed annually ($132 billed monthly)

  15 accounts, 3 destinations, daily refresh, unlimited users and data volume, data transformations and advanced dashboards.

• Pro$199

  per month, billed annually ($259 billed monthly)

  50 accounts, unlimited destinations, hourly refresh, team and client workspaces, and automations.

• Agency & EnterpriseCustom

  Custom accounts and destinations, 15-minute refresh, SAML single sign-on, a personal account manager, priority support and an enterprise SLA.

Make

• Free$0

  Up to 1,000 credits a month, 2 active scenarios, a 15-minute minimum interval between runs and 7 days of execution logs.

• Make Plan$9

  per month, billed annually, for 5,000 credits

  Unlimited active scenarios, 1-minute minimum interval, teams and roles, custom variables, high-priority execution and Make API access. Credit tiers go up to 8 million and beyond.

• Company (Enterprise)Custom

  Custom functions, 24/7 enterprise support, overage protection, advanced security and 60 days of execution logs.

Coupler.io

• Annual discount

  Save 25% with annual billing

  Coupler.io's pricing page advertises 25% off for annual billing: Starter is $24 a month against $32, Active $99 against $132 and Pro $199 against $259.

• Nonprofit

  Special terms for nonprofits and education

  Non-profit and educational organizations can apply for a discount by contacting Coupler.io's support team.

Make

• Annual discount

  Save 15% or more with annual billing

  Make's pricing page says annual billing saves 15% or more compared with paying monthly. The $9 starting price is the annual rate.

• Nonprofit

  Support for non-profit organizations

  The pricing page says Make supports non-profits and asks NGOs and NPOs to contact it for details. No discount figure is published.