Fluent Forms vs Formidable Forms (2026): which should you pick?

Pick Fluent Forms if

• Fits if you run a WordPress site and want one payment for lifetime use
• Works for agencies that need licenses for 5 or unlimited sites

Look elsewhere if

• Skip it if you don't use WordPress, as there is no hosted version
• Watch out: the annual prices carry a first-year discount of up to 40% and the page gives no renewal figure
• Watch out: lifetime prices are shown as discounts off higher crossed-out prices, with no end date
• Not for you if you want a free trial, because the page offers only a 14-day refund

Pick Formidable Forms if

• Fits if you want to show form entries back on a WordPress page
• Works for WordPress sites that take payments through forms

Look elsewhere if

• Skip it if you don't run WordPress, as there is no hosted version
• Watch out: the first-year price is a discount and renewals are at full price
• Pricey if you need surveys, quizzes or signatures, since they start on Business at $399 a year
• Watch out: if your license lapses you lose support, updates and editing of premium fields already used

Fluent Forms

• It runs only inside WordPress and has no hosted version.
• The annual prices are shown with a first-year discount of up to 40%; the page does not state the renewal price.
• Lifetime prices are shown as discounts from higher crossed-out prices, with no end date given.
• The vendor offers a refund if asked for within 14 days of purchase.

Formidable Forms

• It runs only inside WordPress and has no hosted version.
• Introductory prices are for the first year; the vendor says renewals are at full price.
• Surveys, quizzes, signatures and PDFs need the Business plan at $399 a year.
• A license that lapses loses support, updates and the ability to edit premium fields already used in forms.

Fluent Forms

Builder with 65+ fields

A drag-and-drop builder with more than 65 input fields, ready-made templates, multi-step forms and conversational forms.

Quizzes and surveys

Quiz and survey forms, including personality quizzes, are part of Pro; numeric calculation and conditional confirmation are also Pro features.

AI form builder

Describe the form needed and the AI builder generates the fields. The vendor lists it as available in the free version.

Payments

Stripe payments are in the free edition, and Pro extends what is available in the free version with more fields and integrations.

Page builder support

Forms embed through the block editor and the vendor lists deep integrations with Elementor and Oxygen.

License choices

Every paid license includes all features. Annual licenses include one year of updates and support; lifetime licenses include unlimited updates and support.

Formidable Forms

Views of entries

Views show stored entries on the site as grids, tables, calendars or timelines, so a form can feed a directory or listing page. They start at the Plus plan.

Payment forms

Stripe and PayPal one-time and recurring payments, with ACH, Klarna and others through Stripe. A 3% fee applies on Basic and Plus and is removed on Business.

Logic, calculations and multi-page forms

Conditional logic, calculations, repeaters, file uploads and multi-page forms are on the paid plans, starting with Basic.

Surveys, quizzes and signatures

The Business plan adds survey fields such as NPS and Likert, scored quizzes, digital signatures and PDF generation.

AI forms

An AI form builder creates forms from a description. Paid plans include a monthly AI request allowance, from 1,000 on Business to 3,000 on Elite.

Integrations

Email marketing starts at Plus, and CRM connections such as Salesforce and HubSpot are on Elite.

Fluent Forms

• Single Site (annual)$79

  per year for 1 site, full price after first year

  All Pro features, 1 year of updates and priority support. First year $47.

• Agency (annual)$159

  per year for 5 sites, full price after first year

  All Pro features for 5 domains, 1 year of updates and support. First year $95.

• Unlimited (annual)$299

  per year for unlimited sites, full price after first year

  All Pro features for unlimited domains, 1 year of updates and support. First year $179.

• Single Site (lifetime)$244

  one-time, for 1 site

  Shown at $244 against a crossed-out $349 with no end date. Unlimited updates and priority support.

• Agency (lifetime)$419

  one-time, for 5 sites

  Shown at $419 against a crossed-out $599 with no end date. Unlimited updates and priority support.

• Unlimited (lifetime)$629

  one-time, for unlimited sites

  Shown at $629 against a crossed-out $899 with no end date, or $96 a month for 8 months.

Formidable Forms

• Basic$79

  per year for 1 site, full price after first year

  100+ templates, file uploads, multi-page forms, repeaters, conditional logic and calculations. First year $39.50.

• Plus$199

  per year for 3 sites, full price after first year

  Adds Views (grid, table, calendar), Mailchimp, AWeber and ConvertKit connections and graphs. First year $99.50.

• Business$399

  per year for 7 sites, full price after first year

  Adds surveys, quizzes, digital signatures, forms to PDF, user registration and no payment fee. First year $199.50.

• Elite$599

  per year for unlimited sites, full price after first year

  Adds Salesforce, HubSpot, ActiveCampaign, WooCommerce, white labeling and multisite. First year $299.50.

Fluent Forms

• Other savings

  Up to 40% off the first year of an annual license

  The pricing page shows up to 40% off the first-year license: $47, $95 and $179 for the single, agency and unlimited annual plans.

• Lifetime license

  Lifetime license

  Pay once for unlimited updates and priority support: $244 for 1 site, $419 for 5 sites or $629 for unlimited sites.

Formidable Forms

• Other savings

  50% off the first year of any paid plan

  Introductory pricing shown on the pricing page takes 50% off the first year: Basic $39.50, Plus $99.50, Business $199.50, Elite $299.50. Renewals are at full price.