Fluent Forms vs Gravity Forms (2026): which should you pick?
As of Nov 12, 2026, Fluent Forms grades higher than Gravity Forms: 2.8 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Fluent Forms grades higher on value for money, the free plan and features. Gravity Forms grades higher on platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Fluent Forms
WordPress form plugin with annual and lifetime licenses
Gravity Forms
WordPress form builder plugin sold as a yearly license
Which one is for you
Pick Fluent Forms if
- Fits if you run a WordPress site and want one payment for lifetime use
- Works for agencies that need licenses for 5 or unlimited sites
Look elsewhere if
- Skip it if you don't use WordPress, as there is no hosted version
- Watch out: the annual prices carry a first-year discount of up to 40% and the page gives no renewal figure
- Watch out: lifetime prices are shown as discounts off higher crossed-out prices, with no end date
- Not for you if you want a free trial, because the page offers only a 14-day refund
Pick Gravity Forms if
- Fits if you run WordPress and want form entries kept on your own site
- Works for agencies building forms across many client sites on the $259 Elite license
Look elsewhere if
- Not for you if you don't have a self-hosted WordPress site or a WordPress.com Business plan, since it's only a plugin
- Skip it if you want to try before paying, as there's no free version or trial, only an online demo
- Pricey if you need Stripe, PayPal or Zapier ($159 Pro) or surveys, quizzes, signatures and webhooks ($259 Elite)
- Tight if you have more than one site, as Basic covers 1 site and Pro 3
- Watch out: asking for a refund within the 30 days switches the license off at once
How we grade them
| 2.8GPAFluent FormsGood | 2.0GPAGravity FormsFair | |
|---|---|---|
| Value for money | A$79 a year for one site is about $6.60 a month, under the $8.40 mark for 60% of the cheapest quarter. Lifetime is $244 for one site. | BGraded against its alternatives. Basic is $59 a year for one site with unlimited forms and entries, a fraction of what hosted builders like Jotform or Typeform charge. Stripe and PayPal need Pro at $159 a year, and you need a WordPress site and hosting to run it on. |
| Free plan and trial | BThe free edition covers form building, email notifications, Stripe payments, entry management and an AI form builder, which one site can live on. | FNothing free and no trial, just an online demo. There are refunds within 30 days, but asking for one switches the license off at once, and a refund isn't a trial anyway. |
| Features | B65+ fields, quizzes, surveys, payments and page-builder support cover the job. Nothing in the listing shows a gap in the core work. | C30+ field types, conditional logic, multi-page forms, calculations, payments and, on Elite, surveys, quizzes, polls and signatures. The gap is the listing's own: it only runs as a WordPress plugin, so without a WordPress site it does nothing. |
| Ease of use | CNo store rating on record. You build each form inside the WordPress admin. | CNo rating on record. Fields are dragged into place inside WordPress, but first you need a self-hosted WordPress site or a WordPress.com Business plan, then the plugin and its add-ons installed, then each form built. |
| Platforms and integrations | CWordPress only, with four named connections: Stripe, Elementor, Oxygen and Gutenberg. | BIt runs in the browser inside WordPress and connects to Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier and Slack, with a REST API and 500+ hooks for developers. No desktop or phone app of its own. |
| Best for | a WordPress form plugin with a lifetime option | forms on your own WordPress site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fluent Forms and Gravity Forms. How we grade
Price against what you get
Fluent Forms starts at $6.58 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Gravity Forms starts at $4.92 a month when paid by the year and scores 2.3.
They score the same, and Gravity Forms starts $1.66 a month lower. Of the other form and survey tools on the chart, 1 scores higher than Fluent Forms for less, and 1 scores higher than Gravity Forms for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Fluent Forms also covers workflow automation.
At a glance
| Fluent Forms | Gravity Forms | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $79 per year for 1 site, after a first year at $47 | $59 per year |
| Free plan | Free edition on WordPress.org: form building, essential fields, email notifications, Stripe payments, entry management and an AI form builder. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | WPManageNinja | Rocketgenius Inc. |
| Price read from | fluentforms.com | gravityforms.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Fluent Forms
- It runs only inside WordPress and has no hosted version.
- The annual prices are shown with a first-year discount of up to 40%; the page does not state the renewal price.
- Lifetime prices are shown as discounts from higher crossed-out prices, with no end date given.
- The vendor offers a refund if asked for within 14 days of purchase.
Gravity Forms
- It runs only as a WordPress plugin, so you need a self-hosted WordPress site, or a WordPress.com Business plan with a custom domain.
- There is no free version and no trial; the vendor offers an online demo instead.
- Stripe, PayPal and Zapier need Pro, and surveys, quizzes, signatures, user registration and webhooks need the $259 Elite license.
- Refunds are given within 30 days of a payment, and requesting one deactivates the license immediately.
Key features
Fluent Forms
- Builder with 65+ fields
- A drag-and-drop builder with more than 65 input fields, ready-made templates, multi-step forms and conversational forms.
- Quizzes and surveys
- Quiz and survey forms, including personality quizzes, are part of Pro; numeric calculation and conditional confirmation are also Pro features.
- AI form builder
- Describe the form needed and the AI builder generates the fields. The vendor lists it as available in the free version.
- Payments
- Stripe payments are in the free edition, and Pro extends what is available in the free version with more fields and integrations.
- Page builder support
- Forms embed through the block editor and the vendor lists deep integrations with Elementor and Oxygen.
- License choices
- Every paid license includes all features. Annual licenses include one year of updates and support; lifetime licenses include unlimited updates and support.
Gravity Forms
- Drag-and-drop builder
- Build forms inside WordPress from 30+ field types, a template library and layouts of up to four columns per row, then embed them on any page.
- Conditional logic and multi-page forms
- Show or hide fields, sections and pages based on answers, split long forms into pages, and route notification emails by what was submitted.
- Calculations and payments
- Fields can be calculated from a formula. The Stripe, PayPal Checkout and Square add-ons, which handle subscriptions, need Pro; discount codes need Elite.
- Surveys, quizzes and polls
- Elite adds add-ons for surveys, graded quizzes, polls, signatures, partial entries from abandoned forms and conversational one-question-at-a-time forms.
- Entries stored on your own site
- Entries and uploaded files are saved to your WordPress database and server, with unlimited forms and entries, CSV export and tools for handling personal data and consent.
- REST API and hooks
- A REST API, 500+ actions and filters and an add-on framework let developers build their own integrations; the Webhooks add-on needs Elite.
Plans
Fluent Forms
Single Site (annual)$79
per year for 1 site, full price after first year
All Pro features, 1 year of updates and priority support. First year $47.
Agency (annual)$159
per year for 5 sites, full price after first year
All Pro features for 5 domains, 1 year of updates and support. First year $95.
Unlimited (annual)$299
per year for unlimited sites, full price after first year
All Pro features for unlimited domains, 1 year of updates and support. First year $179.
Single Site (lifetime)$244
one-time, for 1 site
Shown at $244 against a crossed-out $349 with no end date. Unlimited updates and priority support.
Agency (lifetime)$419
one-time, for 5 sites
Shown at $419 against a crossed-out $599 with no end date. Unlimited updates and priority support.
Unlimited (lifetime)$629
one-time, for unlimited sites
Shown at $629 against a crossed-out $899 with no end date, or $96 a month for 8 months.
Gravity Forms
Basic$59
per year
1 site, standard support, and the Basic add-ons for email marketing tools such as Mailchimp, HubSpot and ActiveCampaign, plus reCAPTCHA and Akismet.
Pro$159
per year
3 sites and standard support. Adds the Pro add-ons, including Stripe, PayPal Checkout, Square, Zapier, Slack, Dropbox and Trello.
Elite$259
per year
Unlimited sites, WordPress Multisite, priority support and every add-on, including surveys, quizzes, polls, signatures, user registration and webhooks.
Ways to pay less
Fluent Forms
- Other savings
Up to 40% off the first year of an annual license
The pricing page shows up to 40% off the first-year license: $47, $95 and $179 for the single, agency and unlimited annual plans.
- Lifetime license
Lifetime license
Pay once for unlimited updates and priority support: $244 for 1 site, $419 for 5 sites or $629 for unlimited sites.
Gravity Forms
- Nonprofit
Nonprofit License at $129 a year
Registered nonprofits can apply for a $129-a-year license covering 3 sites with add-ons such as Stripe, PayPal, Survey and User Registration. It renews at the same price.
Common questions
Which is cheaper, Fluent Forms or Gravity Forms?
As of Nov 12, 2026, Gravity Forms is cheaper to start with: $4.92 a month when paid by the year, against $6.58 a month when paid by the year for Fluent Forms. Fluent Forms starts at $79 per year for 1 site, after a first year at $47, and Gravity Forms starts at $59 per year.
Which has a free plan, Fluent Forms or Gravity Forms?
As of Nov 12, 2026, only Fluent Forms has a free plan. Gravity Forms does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.