Landbot vs Octane AI (2026): which should you pick?
As of Nov 12, 2026, Landbot and Octane AI share a 2.0 GPA, and only Landbot has a free plan.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Landbot grades higher on the free plan. Octane AI grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Landbot
No-code chatbot and AI agent builder for websites and WhatsApp
Octane AI
AI quiz maker and analytics for Shopify brands
Which one is for you
Pick Landbot if
- Fits if you want to turn a website form into a chat that qualifies leads
- Works for teams without developers who want to build bots themselves
Look elsewhere if
- Pricey if WhatsApp campaigns are the point, as they need Professional WA at $188 a month
- Not for you if your customers live on Instagram, which isn't one of its channels
- Tight if your chats spike, as each one past the allowance costs $0.05 and each AI chat $0.10
- Tight if you stay free: 1 seat, 100 chats a month, web chat only and no AI chats
- Watch out: the page states Landbot's WhatsApp charge as a flat 20% in one place and €0.05 per message in another
Pick Octane AI if
- Fits if you run a Shopify store and want a quiz that recommends products
- Works for brands that already collect answers in Klaviyo
Look elsewhere if
- Skip it if your store isn't on Shopify
- Tight if you want more than 2 quizzes: that needs Plus at $170
- Pricey if traffic grows, since every quiz start uses a credit
- Watch out: Enterprise is shown as $500+ a month, so the final price isn't fixed
How we grade them
| 2.0GPALandbotFair | 2.0GPAOctane AIFair | |
|---|---|---|
| Value for money | DStarter is $36 a month billed yearly for 500 web and Messenger chats, but that only answers people who start a chat. Messaging 1,000 customers means WhatsApp campaigns, which need Professional WA at $188 billed yearly, plus Meta's fees and Landbot's own charge per message. | C$43 a month on yearly billing for 400 credits, then $170 for 2,200. That's in line with the category's $40.50 middle, but the price climbs with traffic. |
| Free plan and trial | CA free plan with 1 seat and 100 chats a month on web chat, with the full builder. No AI chats, and WhatsApp only on a test number. There's also a 14-day trial of the paid plans with no card. | D14-day free trial with full access. The page doesn't say whether a card is needed, and there is no free plan. |
| Features | CA bot builder with AI agents, A/B tests, human takeover and CRM links. But campaigns are WhatsApp only and need Professional WA, Instagram isn't a channel, and branding removal and the API wait for Professional. | CQuizzes, Klaviyo and Shopify sync, A/B testing and analytics. Basic allows 2 quizzes, and A/B testing starts on Plus. A narrow job, done for Shopify only. |
| Ease of use | CNo App Store rating on record. The work here is building the bot itself, block by block, which templates speed up but don't skip. | CNo store rating on record. A web app where the work is building the quiz itself, with an AI assistant to draft one. |
| Platforms and integrations | BRuns on the web, with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. No phone or desktop app, which keeps it off an A. | BWeb app with Shopify, Klaviyo, Zapier, Postscript and Google Analytics. No separate apps. |
| Best for | chat-style lead capture on your website | product quizzes for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Landbot and Octane AI. How we grade
Price against what you get
Landbot starts at $36 a month and scores 2.3 out of 4 on features, ease of use and platforms. Octane AI starts at $43 a month and scores 2.3.
They score the same, and Landbot starts $7 a month lower. Of the other SMS and chat marketing tools on the chart, 3 score higher than Landbot for less, and 3 score higher than Octane AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Landbot also covers no-code, live chat, AI support agent, whatsApp messaging and chatbots.
- Octane AI also covers a/B testing.
At a glance
| Landbot | Octane AI | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $36 per month for up to 500 chats, billed annually ($45 monthly) | $43 per month, billed yearly ($50 billed monthly) |
| Free plan | 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number. | None |
| Free trial | 14-day free trial of the paid plans, no card required; the account then moves to Free | 14-day free trial with full feature access. |
| Web | ||
| Made by | HELLO UMI S.L. (Landbot) | Octane AI |
| Price read from | landbot.io | octaneai.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Landbot
- WhatsApp needs Professional WA or Business. Meta's fee comes on top, plus a Landbot charge the page states as a flat 20% in one place and €0.05 per message in another.
- Chats past the plan's allowance cost $0.05 each and AI chats past it $0.10 each; the page alerts you at 80% and 90% of the allowance.
- Branding removal, webhooks, the API and CRM integrations such as HubSpot start at Professional.
- Extra seats are €25 a month in the comparison table, which gives no dollar figure; annual billing is a 12-month commitment.
Octane AI
- Pricing follows quiz starts: each start uses one credit, so busy stores move up a plan.
- Basic allows only 2 quizzes; unlimited quizzes and A/B testing start on Plus.
- The site describes itself as a quiz maker for Shopify brands, so it suits Shopify stores.
- Enterprise is shown as $500+ a month, so the final price is not fixed.
Key features
Landbot
- Visual flow builder
- Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- AI agents
- AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- WhatsApp bots and campaigns
- Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- Human takeover
- A person can take over a chat with its full history in a shared inbox, on every plan; each person uses a seat.
- CRM and app integrations
- Mailchimp and Segment from Starter; HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable and webhooks from Professional.
Octane AI
- AI quiz builder
- An AI assistant builds an on-brand quiz; AI features inside a quiz start from 0.04 credits per use.
- Product recommendation quizzes
- Shoppers answer questions and get products from the store catalog; the page describes it as a way to collect zero-party data.
- Klaviyo and Shopify sync
- Quiz answers sync to Klaviyo and Shopify on every plan.
- Analytics
- Standard analytics on Basic; Plus adds paths view, funnel by page and answers table.
- A/B testing
- Experiments are available from Plus.
- API and MCP
- The pricing comparison lists an Octane API and MCP access.
Plans
Landbot
Free$0
1 seat, 100 chats a month, web chat only, full builder and templates. No AI chats.
Starter$36
per month for up to 500 chats, billed annually ($45 monthly)
2 seats, 100 AI chats, web and Messenger bots, A/B tests, basic integrations such as Mailchimp. Extra chats cost $0.05 each.
Professional$88
per month for up to 2,500 chats, billed annually ($110 monthly)
3 seats, 300 AI chats, no Landbot branding, HubSpot, Salesforce, Pipedrive, webhooks and live chat support. Extra chats cost $0.05 each.
Professional WA$188
per month for up to 2,500 chats, billed annually ($210 monthly)
Professional plus one WhatsApp number at $100 a month, and 500 AI chats. Meta's message fees come on top.
BusinessCustom
Contract pricing for custom chat and AI volume, from 5 seats, one WhatsApp number, dedicated support and an uptime SLA.
Octane AI
Octane AI Basic$43
per month for 400 credits, billed yearly ($50 billed monthly)
400 credits (1 credit = 1 quiz start), up to 2 quizzes, Klaviyo and Shopify sync, standard analytics, email support.
Octane AI Plus$170
per month for 2,200 credits, billed yearly ($200 billed monthly)
2,200 credits, unlimited quizzes, A/B testing, advanced analytics, custom CSS and hidden Octane branding.
Octane AI Enterprise & Unlimited$425
per month and up, billed yearly ($500+ billed monthly)
7,250+ credits or unlimited, a dedicated account manager, strategy calls and custom onboarding.
Ways to pay less
Landbot
- Annual discount
Save 20% with yearly billing
Landbot's pricing page says annual billing saves 20%: Starter is $36 a month billed yearly against $45 monthly, Professional $88 against $110.
Octane AI
- Annual discount
Save 15% with yearly billing
The pricing page shows each plan's yearly-billed monthly price and says 'Save 15%'.
Common questions
Which is cheaper, Landbot or Octane AI?
As of Nov 12, 2026, Landbot is cheaper to start with: $36 a month, against $43 a month for Octane AI. Landbot starts at $36 per month for up to 500 chats, billed annually ($45 monthly), and Octane AI starts at $43 per month, billed yearly ($50 billed monthly).
Which has a free plan, Landbot or Octane AI?
As of Nov 12, 2026, only Landbot has a free plan. Octane AI does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.