Marmalead vs RankHero (2026): which should you pick?
As of Oct 23, 2026, RankHero grades higher than Marmalead: 2.6 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
RankHero grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Marmalead
Etsy keyword research and listing grades with an AI shop coach
RankHero
Etsy SEO tools for tags, titles, listing grades and rank checks
Which one is for you
Pick Marmalead if
- Fits if you sell on Etsy and pick tags and titles by volume and competition
- Works for a seller who would rather pay $300 once than keep a subscription
Look elsewhere if
- Not for you if you want to try before you pay, as there's no free plan or trial
- Skip it if you sell anywhere other than Etsy, as that's all it works with
- Pricey if you're watching every dollar, as eRank starts at $5.50 a month for Etsy research
- Watch out: the terms say the current period isn't refunded, but the Marma AI page offers 14 days' money back
- Watch out: there's one plan, so you can't pay less for fewer features, and listing grades need your shop connected
Pick RankHero if
- Fits if you sell on Etsy and want tag and title help for about $6 a month
- Works for checking where a listing sits in Etsy search for a few keywords
Look elsewhere if
- Skip it if you sell mainly outside Etsy, as only a handful of tools cover eBay and websites
- Tight if you're staying free, at 3 uses a day per tool and 1 linked shop
- Watch out: every tool has a daily cap, from 3 to 300 uses by plan, that resets at midnight Central time
- Watch out: RankHero AI isn't on Free or Side Hustle, and sales and revenue are estimates, not Etsy's figures
- Not for you if you might want your money back, as subscriptions are generally non-refundable
How we grade them
| 1.8GPAMarmaleadWeak | 2.6GPARankHeroGood | |
|---|---|---|
| Value for money | BOne plan with every feature: $19 a month, $190 a year ($15.83 a month), or $300 once for life. That lifetime price is under two years of this category's $17 middle. Mind you, eRank starts at $5.50 for Etsy work. | ASide Hustle is $5.99 a month on yearly billing ($7.99 monthly), under 60% of this category's cheaper quarter. Business, with every tool unlocked and RankHero AI, is $9.99, still inside that cheaper quarter. |
| Free plan and trial | FNothing is free: no free plan, and no trial on the pricing page. The terms say the current period isn't refunded, though the Marma AI page mentions a 14-day money-back guarantee. | CFree with no card: 3 uses a day of almost every tool, 1 linked Etsy shop and 5 extension lookups a day, with no RankHero AI. Three uses a day is a cap you'll hit in one sitting. |
| Features | CKeyword suggestions with volume, engagement and competition bars, seasonality with a three-month forecast, listing grades, market pricing and an AI assistant. It does Etsy research fully, but that's a smaller job, and it works only for Etsy. | CEtsy tag, title and keyword generators with volume and competition, listing and shop grades, Etsy Trends, Niche Finder, Best Sellers, a rank check, and eBay and AI visibility tools. It does Etsy SEO fully, but that's a smaller job, and every tool runs on a daily cap. |
| Ease of use | CNo rating on record. Keywords are scored as bars, but listing grades and Marma AI's answers about your shop need your Etsy shop connected first. | CNo rating on record. Each generator is a search box, but there are many separate tools, each with its own daily allowance, and the shop tools work from linked Etsy shops. |
| Platforms and integrations | CWeb only, with no desktop or phone app, and its one connection is Etsy, through Etsy's API. | BWeb plus a Chrome extension that adds volume, competition and sales estimates to Etsy's own pages, linked to Etsy. No desktop or phone app. |
| Best for | Etsy keywords scored for volume and competition | Etsy tags, titles and listing checks on a small budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Marmalead and RankHero. How we grade
Price against what you get
Marmalead starts at $15.83 a month and scores 2.0 out of 4 on features, ease of use and platforms. RankHero starts at $5.99 a month and scores 2.3.
RankHero scores higher and starts $9.84 a month lower. Of the other keyword research tools on the chart, 17 score higher than Marmalead for less, and none scores higher than RankHero for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- RankHero also covers rank tracking and AI search visibility.
At a glance
| Marmalead | RankHero | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $15.83 per month, billed annually at $190 ($19 billed monthly) | $5.99 per month, billed yearly ($7.99 billed monthly) |
| Free plan | None | 3 uses a day of almost every tool, 1 linked Etsy shop and 5 extension listing lookups a day. No credit card needed. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Marmalead, LLC | RankHero |
| Price read from | marmalead.com | rankhero.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Marmalead
- It works only for Etsy, through Etsy's API, and is not endorsed by Etsy.
- There is no free plan, and the pricing page offers no free trial.
- The terms say payments for the current billing period are not refunded, though the Marma AI page advertises a 14-day money-back guarantee.
- There is a single plan; the only choice is the billing term.
RankHero
- Every tool has a daily cap (3 to 300 uses by plan) that resets at midnight Central time.
- RankHero AI is not included on the Free or Side Hustle plans.
- Sales and revenue figures are estimates, not numbers reported by Etsy.
- Subscriptions are generally non-refundable; the page asks for issues to be raised within the first 7 days.
Key features
Marmalead
- Storm and similar searches
- Storm turns one keyword into a long list of scored suggestions, and similar searches show the variations real Etsy shoppers type.
- MarmaMeters
- Rates each keyword's search volume, engagement and competition as simple bars, from Marmalead's figures for searches and listing views.
- Seasonality and forecasting
- Shows more than a year of interest for every keyword and forecasts how it will perform over the next three months.
- Listing grades
- Gives each connected listing a letter grade built from SEO factors such as tags and title, and sales factors such as photos and description length.
- Market pricing
- Shows bargain, mid-range and premium price ranges for a product, based on how the market prices similar listings.
- Marma AI and AI authoring
- An AI assistant answers questions from your shop's stats and Etsy data, critiques descriptions, writes titles and tags, and suggests FAQs.
RankHero
- Tag, title and keyword generators
- Suggest Etsy tags, titles and keywords with search volume and competition, plus a description generator.
- Listing and shop analyzers
- Grade a listing's title, tags and description with fixes to make, and audit any Etsy shop's performance.
- Trends, niches and best sellers
- Etsy Trends, Niche Finder and Best Sellers show rising searches, low-competition niches and top shops and listings.
- Rank Check
- Shows where one of your listings appears in Etsy search for a given keyword.
- Chrome extension
- Adds search volume, competition and estimated lifetime sales and revenue to Etsy search results and listing pages.
- eBay and web SEO tools
- eBay title, description and product research tools, and an AI Visibility Checker that tests prompts against AI answers.
Plans
Marmalead
Monthly$19
per month
The single Entrepreneur plan with every feature, billed each month.
Quarterly$53
per quarter
The same plan billed every 3 months, which the page puts at $18 a month and a 7% saving.
Annual$190
per year
The same plan billed yearly, $15.83 a month, which the page says saves 16%.
Lifetime$300
one-time, lifetime access
The same plan for one payment, with no renewal.
RankHero
Free$0
3 uses a day of most tools and 1 linked shop. No RankHero AI.
Side Hustle$5.99
per month, billed yearly ($7.99 billed monthly)
3 linked shops and 25 uses a day of most tools, with the Chrome extension, Etsy Trends and Niche Finder. $71.88 a year.
Business$9.99
per month, billed yearly ($12.99 billed monthly)
10 linked shops, 100 uses a day of most tools, every tool unlocked and 50 RankHero AI messages a day. $119.88 a year.
Enterprise$29.99
per month, billed yearly ($49.99 billed monthly)
25 linked shops, 300 uses a day of most tools and 100 RankHero AI messages a day. $359.88 a year.
Ways to pay less
Marmalead
- Annual discount
Save 16% with annual billing
Marmalead's pricing page lists the annual term at $190, which it says saves $38 or 16% against paying $19 a month; quarterly billing saves 7%.
- Lifetime license
Lifetime access for $300, paid once
The pricing page sells lifetime access for a single $300 payment, which it says saves $840 over five years against monthly billing.
RankHero
- Annual discount
Save 25% with yearly billing
RankHero's pricing page labels yearly billing "Save 25%": Side Hustle is $5.99 a month billed yearly instead of $7.99 monthly, and Enterprise $29.99 instead of $49.99.
Common questions
Which is cheaper, Marmalead or RankHero?
As of Oct 23, 2026, RankHero is cheaper to start with: $5.99 a month, against $15.83 a month for Marmalead. Marmalead starts at $15.83 per month, billed annually at $190 ($19 billed monthly), and RankHero starts at $5.99 per month, billed yearly ($7.99 billed monthly).
Which has a free plan, Marmalead or RankHero?
As of Oct 23, 2026, only RankHero has a free plan. Marmalead does not.
Which platforms do Marmalead and RankHero run on?
As of Oct 23, 2026, only RankHero lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.