Nicepage vs Wix (2026): which should you pick?
As of Nov 13, 2026, we pick Wix: it is second in our ranking of website and landing page builders, and it grades higher too, 2.8 against 2.4.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Nicepage grades higher on value for money. Wix grades higher on features and ease of use. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Nicepage
Drag-and-drop page builder for HTML, WordPress and Joomla sites
Wix
Drag-and-drop website builder with an AI agent and business apps
Which one is for you
Pick Nicepage if
- Fits if you build HTML sites or WordPress and Joomla themes
- Works for people who want a desktop app as well as a browser
Look elsewhere if
- Tight if you stay free: 2 projects and no export of projects or themes
- Skip it if you want PHP or JS hosting, since hosting covers HTML only
- Watch out: when a subscription ends, the domain is disconnected and published sites stay active for 12 months
- Pricey if you need more domains: Pro has 5 and Ultimate has 20
- Not for you if you want phone support: it runs through a support system and forum
Pick Wix if
- Fits if you take bookings, sell tickets or run a small shop from one site
- Works for beginners who build on the free plan first and pay once the site's ready
Look elsewhere if
- Pricey if you need to take payments, as that starts on Core at $29 a month billed yearly
- Tight if you run several sites, since each plan covers just one site
- Not for you if you want to try a paid plan first, as there's only a 14-day money-back guarantee
- Watch out: Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps
- Tight if you stay free: a Wix address, Wix ads and 500 MB of storage and bandwidth
How we grade them
| 2.4GPANicepageFair | 2.8GPAWixGood | |
|---|---|---|
| Value for money | BPersonal is $6.75 a month billed annually, inside the cheaper quarter ($7.42), with only 5 projects. | CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | CA free Starter plan has 2 projects and 2 HTML sites on a nicepage.io address, with no export; a 7-day trial of Premium features comes with an account. | CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | CA builder with templates, forms and stores, but hosting covers HTML only and HTML sites cannot be imported back. | AMore built-in business tools than others in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. |
| Ease of use | CNo rating on record, and you build and export your own pages. | B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence get a site started, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | BWeb, Mac and Windows, with WordPress, Joomla, WooCommerce and Stripe listed. | BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
| Best for | HTML, WordPress and Joomla pages | business sites with bookings, events and a shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Nicepage and Wix. How we grade
Price against what you get
Nicepage starts at $6.75 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wix starts at $17 a month and scores 3.3.
Wix scores higher, and starts $10.25 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, 1 scores higher than Nicepage for less, and 1 scores higher than Wix for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Nicepage also covers forms and online store.
- Wix also covers AI agents.
At a glance
| Nicepage | Wix | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $6.75 per month, billed annually (Personal) | $17 per site / month, billed yearly (Light) |
| Free plan | Starter plan: 2 projects and 2 HTML sites on a nicepage.io subdomain, with basic customization and limited exports. | Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. |
| Free trial | 7-day trial of most Premium features when you create an account | None listed |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Made by | Nicepage | Wix.com, Inc. |
| Price read from | nicepage.com | wix.com |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Nicepage
- The Starter plan has no export of projects or WordPress and Joomla themes, and stops at 2 projects.
- After a subscription ends, the account falls back to Starter, the connected domain is disconnected and published sites stay active for 12 months.
- Hosting covers HTML sites only, not PHP or JS files, and HTML sites cannot be imported back into the editor.
- Support runs through a support system and forum; there is no phone or Facebook support.
Wix
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
Nicepage
- Desktop apps and online builder
- The same editor runs in Windows and Mac desktop apps and in a browser; the desktop apps can be used offline after signing in once.
- Templates and blocks
- More than 15,000 responsive templates, with grid layouts, galleries, sliders, forms, animations and an AI page builder.
- WordPress and Joomla
- A WordPress plugin and Joomla extension design pages, and the apps can export themes; WooCommerce and VirtueMart product pages need Pro.
- Hosting and export
- Nicepage hosts HTML sites on its network with custom domains. Sites can also be exported as static HTML for third-party hosting without limits.
- E-commerce
- HTML sites can take payments through PayPal and Stripe, with a product limit that rises by plan, from 10 products up to unlimited.
Wix
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Plans
Nicepage
Starter$0
Free for individuals: 2 projects, 2 HTML sites on a nicepage.io subdomain, 50 form submissions in total and basic customization.
Personal$6.75
per month, billed annually
5 projects and 5 HTML sites, 1 site with a connected domain, 250 form submissions a month and a WordPress export.
Business$12.75
per month, billed annually
50 projects, 3 sites with a connected domain, full customization, WordPress and Joomla export and advanced e-commerce.
Pro$18.75
per month, billed annually
Unlimited projects and HTML sites, 5 connected domains, 5,000 form submissions a month and WooCommerce export.
Ultimate$31.75
per month, billed annually
20 sites with connected domains, 25,000 form submissions a month, white label for WordPress and Joomla and large photo downloads.
Wix
Free$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
EnterpriseCustom
Custom plans and pricing on request for large organizations.
Ways to pay less
Nicepage
- Lifetime license
Lifetime license option
A License is lifetime Premium for the desktop app, WordPress plugin and Joomla extension, with one year of updates and online services.
Wix
- Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
Common questions
Which is cheaper, Nicepage or Wix?
As of Nov 12, 2026, Nicepage is cheaper to start with: $6.75 a month, against $17 a month for Wix. Nicepage starts at $6.75 per month, billed annually (Personal), and Wix starts at $17 per site / month, billed yearly (Light).
Which has a free plan, Nicepage or Wix?
As of Nov 12, 2026, both Nicepage and Wix have a free plan.
Which platforms do Nicepage and Wix run on?
As of Nov 12, 2026, only Nicepage lists macOS and Windows apps and only Wix lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.