OptinMonster vs Pop-up Domination (2026): which should you pick?

Pick OptinMonster if

• Fits if you run a blog or shop and want more email sign-ups from it
• Works for agencies running sign-up campaigns across client sites, with sub-accounts from Pro

Look elsewhere if

• Skip it if you want exit intent on a budget, as it starts on Pro at $870 a year
• Not for you if you want to try it first, as there's no free plan or trial, only a 14-day refund
• Pricey if you budgeted on the first year, as Basic goes from $108 to $210 at renewal
• Watch out: going over the impression limit moves the account up to the next plan automatically
• Tight if you want geolocation, retargeting or store integrations, as all need Growth at $1,470 a year

Pick Pop-up Domination if

• Fits if you want a hosted popup service across several sites on one plan
• Makes sense if your traffic stays under about 10,000 popup views a month

Look elsewhere if

• Tight if your traffic grows: more views means a higher tier, from $54 to $594 a year
• Skip it if you want a free plan, since there is only a trial
• Watch out: the page footer reads 2009-2017 and a banner mentions a GDPR deadline, so parts of the site look dated
• Watch out: the page does not say whether the trial needs a card

OptinMonster

• It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
• First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
• Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
• Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.

Pop-up Domination

• Yearly prices are shown at 50% off monthly; the page marks them as a discount, with no stated end date.
• Priced only by popup views: moving up a tier is the way to get more views.
• The page footer reads 2009-2017 and a banner references a GDPR deadline, so parts of the site look dated.
• The vendor offers a 60-day money-back guarantee.

OptinMonster

Campaign types

Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.

Drag-and-drop builder and templates

Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.

Targeting and triggers

Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.

A/B testing and analytics

From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.

Onsite retargeting and follow-ups

Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.

Email and store integrations

Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.

Pop-up Domination

Popup themes

Email, redirect and countdown themes, plus a template library that is customizable in color and size.

Triggers

Exit, time, page views, scroll, idle time and on-click.

Targeting

By country, page, referrer and mobile or desktop.

A/B testing and analytics

Split tests and conversion reports by page, country and device.

Custom code

Custom HTML, CSS and JavaScript designs.

OptinMonster

• Basic (yearly)$210

  per year at renewal, after a first year for $108

  1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.

• Basic (monthly)$21

  per month, billed monthly

  The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.

• Plus (yearly)$570

  per year at renewal, after a first year for $324

  2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.

• Pro (yearly)$870

  per year at renewal, after a first year for $444

  3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.

• Growth (yearly)$1,470

  per year at renewal, after a first year for $804

  5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.

• EnterpriseCustom

  Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.

Pop-up Domination

• Starter$54

  per year, up to 10,000 views ($9 per month)

  Unlimited domains and popups, exit popups, A/B testing, analytics and live chat support.

• Standard$114

  per year, up to 30,000 views ($19 per month)

  Same features with 30,000 popup views.

• Plus$174

  per year, up to 100,000 views ($29 per month)

  Same features with 100,000 popup views.

• Advanced$414

  per year, up to 300,000 views ($69 per month)

  High-volume tier, adds a success manager.

• Pro$594

  per year, up to 1M views ($129 per month)

  High-volume tier with 1,000,000 views and a success manager.

OptinMonster

• Other savings

  Introductory first year at about half price

  New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.

• Annual discount

  Annual plans cost less than paying monthly

  Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.

Pop-up Domination

• Annual discount

  Yearly billing at 50% off

  The pricing section shows yearly plans at half the monthly rate, for example $54 a year against $9 a month for Starter.