Pixpa vs Wix (2026): which should you pick?
As of Nov 13, 2026, we pick Wix: it is second in our ranking of website and landing page builders, and it grades higher too, 2.8 against 2.2.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Pixpa grades higher on value for money. Wix grades higher on features, ease of use and platforms. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Pixpa
Portfolio sites, client galleries and a store in one plan
Wix
Drag-and-drop website builder with an AI agent and business apps
Which one is for you
Pick Pixpa if
- Fits if you are a photographer who wants a site and client galleries together
- Works for a small portfolio on a low yearly price
Look elsewhere if
- Tight if your site is large: Basic stops at 10 pages and 200 images
- Skip it if you sell much: store products go from 3 on Basic to unlimited on Advanced
- Watch out: the domain is free for the first year through Ionos, with Ionos renewal pricing after
- Pricey if you want a designer to build it: that is a one-time $199 add-on
Pick Wix if
- Fits if you take bookings, sell tickets or run a small shop from one site
- Works for beginners who build on the free plan first and pay once the site's ready
Look elsewhere if
- Pricey if you need to take payments, as that starts on Core at $29 a month billed yearly
- Tight if you run several sites, since each plan covers just one site
- Not for you if you want to try a paid plan first, as there's only a 14-day money-back guarantee
- Watch out: Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps
- Tight if you stay free: a Wix address, Wix ads and 500 MB of storage and bandwidth
How we grade them
| 2.2GPAPixpaFair | 2.8GPAWixGood | |
|---|---|---|
| Value for money | BBasic is $5.40 a month billed yearly, inside the cheaper quarter ($7.42), though it caps at 10 pages and 200 images. | CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | CA 15-day trial needs no card, and there is no free plan. | CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | CPortfolio, galleries, blog and store, but Basic has 3 store products and the store limit rises by plan. | AMore built-in business tools than others in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. |
| Ease of use | CNo rating on record, and you build pages and galleries yourself. | B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence get a site started, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | CWeb only, with WHCC (print lab) and Ionos (domains) listed as links. | BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
| Best for | portfolio sites and client galleries in one plan | business sites with bookings, events and a shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Pixpa and Wix. How we grade
Price against what you get
Pixpa starts at $5.40 a month and scores 2.0 out of 4 on features, ease of use and platforms. Wix starts at $17 a month and scores 3.3.
Wix scores higher, and starts $11.60 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, 5 score higher than Pixpa for less, and 1 scores higher than Wix for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Pixpa also covers file sharing, online store, digital downloads and popups.
- Wix also covers AI agents and no-code.
At a glance
| Pixpa | Wix | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $5.40 per month, billed yearly ($9 billed monthly) | $17 per site / month, billed yearly (Light) |
| Free plan | None | Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. |
| Free trial | 15-day free trial, no credit card; 30-day money-back guarantee | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Pixpa | Wix.com, Inc. |
| Price read from | pixpa.com | wix.com |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Pixpa
- Basic stops at 10 pages, 200 images and 3 store products.
- The store product limit rises by plan, from 3 on Basic to unlimited on Advanced.
- A domain is free for the first year through Ionos, with Ionos renewal pricing after that.
- A designer-built site setup is a separate add-on at a one-time $199 fee.
Wix
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
Pixpa
- Portfolio website builder
- A visual editor with more than 200 premium templates, mobile-optimized sites, a free SSL certificate and hosting on every plan.
- Client galleries
- Unlimited private albums on every plan for proofing, favorites, comments and secure file delivery, plus standalone gallery links of up to 250 images.
- Store with zero commission
- Sell products, services and digital files with checkout on your own domain. Selling photos as prints or downloads is not capped by the product limit.
- Print lab fulfillment
- Print orders can be fulfilled automatically through WHCC or a custom lab, or fulfilled by you.
- Blog and marketing tools
- Built-in blogging, forms, marketing popups, an announcement bar and SEO tools are included, without adding plugins.
Wix
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Plans
Pixpa
Basic$5.40
per month, billed yearly ($9 billed monthly)
10 pages, 200 images, 1 blog, up to 3 store products and 3 GB of client-gallery storage.
Creator$9
per month, billed yearly ($15 billed monthly)
Unlimited pages and images, up to 10 store products and 5 GB of storage for original files.
Professional$12
per month, billed yearly ($20 billed monthly)
Marked most popular. Up to 100 store products and 25 GB of storage; adds advanced forms and coupon rules.
Advanced$15
per month, billed yearly ($25 billed monthly)
Unlimited store products and 100 GB of storage for original files.
Wix
Free$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
EnterpriseCustom
Custom plans and pricing on request for large organizations.
Ways to pay less
Pixpa
- Annual discount
40% off on yearly billing
The pricing page shows yearly plans at 40% off the monthly rates, and 2-yearly plans at 55% off (Basic at $4.05 a month).
- Education
Up to 55% off for students and educators
Pixpa's menu says Edu discounts give up to 55% off all plans to students and educators.
Wix
- Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
Common questions
Which is cheaper, Pixpa or Wix?
As of Nov 12, 2026, Pixpa is cheaper to start with: $5.40 a month, against $17 a month for Wix. Pixpa starts at $5.40 per month, billed yearly ($9 billed monthly), and Wix starts at $17 per site / month, billed yearly (Light).
Which has a free plan, Pixpa or Wix?
As of Nov 12, 2026, only Wix has a free plan. Pixpa does not, though it has a free trial.
Which platforms do Pixpa and Wix run on?
As of Nov 12, 2026, only Wix lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.