Plasmic vs Sanity (2026): which should you pick?
As of Nov 12, 2026, Plasmic grades higher than Sanity: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Plasmic grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Plasmic
Visual builder that plugs into your own React codebase
Sanity
Headless content platform with a customizable editing studio
Which one is for you
Pick Plasmic if
- Fits if your team has React developers and wants marketers editing pages
- Works for a free start with up to 3 collaborators
Look elsewhere if
- Skip it if you have no developers, as it plugs into a React codebase
- Tight if you want the badge off: that is the $39 Starter plan
- Pricey if you need A/B testing or scheduled content, which start at $399 a month
- Watch out: only yearly-billed prices are shown, and extra collaborators cost $20 to $40 each
Pick Sanity if
- Fits if you have developers and want content kept apart from the site
- Works for a free project with up to 20 seats
Look elsewhere if
- Skip it if you want a site you can build without code, as the front end is separate
- Watch out: past the included usage, API requests, bandwidth and assets are billed on top
- Pricey if you want support or datasets: dedicated support is $799 a month and extra datasets $999 each
- Tight if you need SSO, custom roles or the Media Library, which are Enterprise only
How we grade them
| 2.4GPAPlasmicFair | 2.2GPASanityFair | |
|---|---|---|
| Value for money | BThe free plan has unlimited projects, but the first paid step is $39 a month yearly, in the dearest tenth ($29 and up). | BThe free plan covers 20 seats and 10k documents, and Growth is $15 a seat, which is about $75 a month for a team of five. |
| Free plan and trial | BA free plan with 3 collaborators, unlimited projects, custom domains and deploys elsewhere, with a Plasmic badge on hosted sites. | BA free plan with 20 seats, 2 public datasets, 10k documents and 250k API requests a month, enough for one person to live on. |
| Features | CVisual building tied to your code, but A/B testing and scheduled content start at $399 a month, and SSO and white labelling are Enterprise. | DA content backend only: the front end of a site has to be built separately, so it is not useful on its own. |
| Ease of use | DNo rating on record, and it assumes a React codebase and developers. | DNo rating on record, and it needs developers to set up the studio and code. |
| Platforms and integrations | BWeb only, with Figma, Supabase, Contentful, Shopify and GraphQL plus an API. | BWeb only, with a public API for reading and writing content. |
| Best for | a visual builder inside your React codebase | a content backend with a custom editing studio |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Plasmic and Sanity. How we grade
Price against what you get
Plasmic starts at $39 a month and scores 2.0 out of 4 on features, ease of use and platforms. Sanity starts at $15 a month for each person and scores 1.7.
Plasmic scores higher, and starts $24 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, 30 score higher than Plasmic for less, and 28 score higher than Sanity for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Plasmic also covers no-code and a/B testing.
- Sanity also covers databases.
At a glance
| Plasmic | Sanity | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $39 per month, billed yearly | $15 per seat / month (Growth) |
| Free plan | 3 collaborators, unlimited projects and headless CMS, custom domains on Plasmic hosting and deploys to other servers. Plasmic-hosted sites show a Plasmic badge. | Up to 20 user seats, 2 public datasets and 10k documents, with Sanity Studio hosting. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Plasmic, Inc. | Sanity |
| Price read from | plasmic.app | sanity.io |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Plasmic
- Pricing is by collaborator count: the free and Starter plans cap at 3 and Pro at 10, with $20 per extra collaborator on Pro.
- A/B testing, scheduled content and custom targeting start at Scale, which is $399 a month billed yearly.
- Only yearly-billed prices are shown; the page says yearly billing saves 20% but gives no monthly-billed figures.
- SSO, white-labeling and embedding are Enterprise features sold through sales.
Sanity
- It is a content backend and editing studio, so the front end of a site has to be built separately.
- Past the included usage, extra API requests, bandwidth and assets are billed on top of the plan.
- Growth add-ons include dedicated support at $799 a month and extra datasets at $999 each per month.
- SAML single sign-on, custom roles and the Media Library add-on are limited to Enterprise.
Key features
Plasmic
- Visual editor on your stack
- Developers register code components as building blocks, and non-developers assemble pages from them without a developer ticket.
- Data connectors
- Built-in connectors cover sources such as Supabase, Contentful and Shopify, and any HTTP or GraphQL endpoint can be connected.
- Figma import
- A plugin turns Figma designs into code in Plasmic Studio.
- Headless CMS and hosting
- A built-in headless CMS and Plasmic hosting with custom domains come on every plan, or a project can deploy to your own servers.
- Branching and multiplayer
- Teams work on isolated branches, review and merge, and edit together with comments. Version history runs from 14 days on Free to 180 days on Scale.
- Plasmic AI
- An AI assistant is included from Pro, labeled Beta on the pricing page.
Sanity
- Sanity Studio
- A customizable editing interface, with free hosting included on every plan, live previews and visual editing tools.
- Hosted real-time content database
- Content is stored as structured documents in a hosted database, with unlimited content types and locales on every plan.
- Comments, tasks and scheduling
- Growth adds comments and tasks for editors, and scheduled drafts so content can be queued ahead of publishing.
- AI features
- Content Agent and Agent Actions are on the Free plan, and Growth adds AI Assist.
- Roles and security
- Free has 2 permission roles and Growth 5. Enterprise adds custom roles, user attributes and SAML single sign-on.
Plans
Plasmic
Free$0
3 collaborators, unlimited projects, community forum support and a Plasmic badge on hosted sites.
Starter$39
per month, billed yearly
Everything in Free with 3 collaborators, plus removal of the Plasmic badge, a custom favicon and AI support chat.
Pro$103
per month, billed yearly
4 collaborators included, up to 10 at $20 each extra, priority support and unlimited access to Plasmic AI (Beta).
Scale$399
per month, billed yearly
8 collaborators included, up to 30 at $40 each extra, content creator mode, A/B testing, scheduled content and custom targeting.
EnterpriseCustom
Custom collaborators and roles, SSO and domain capture, white-labeling and embedding, SLAs and dedicated support.
Sanity
Free$0
Up to 20 user seats, 2 permission roles, 2 public datasets, 10k documents, 250k API requests and 100 GB of bandwidth a month.
Growth$15
per seat / month
Up to 50 seats, 5 roles, 25k documents, comments and tasks, scheduled drafts and AI Assist. Pay as you go above included usage.
EnterpriseCustom
Custom seats, roles and datasets, SAML single sign-on, an uptime SLA, dedicated support and onboarding.
Ways to pay less
Plasmic
- Annual discount
Save 20% with yearly billing
The pricing page labels its yearly toggle as a 20% saving; the plan prices it shows are the yearly-billed ones.
Sanity
No public discounts listed.
Common questions
Which is cheaper, Plasmic or Sanity?
As of Nov 12, 2026, Plasmic starts at $39 per month, billed yearly, and Sanity starts at $15 per seat / month (Growth). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Plasmic or Sanity?
As of Nov 12, 2026, both Plasmic and Sanity have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.