Ranktracker vs Semrush
We give Ranktracker a 2.6 GPA and Semrush a 2.2, out of 4.0. Ranktracker grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Ranktracker
Rank tracking with keyword research, backlinks and site audits
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
How we grade them
| 2.6GPARanktrackerGood | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | BGraded against other rank trackers. Launch is $31.20 a month billed yearly ($39 monthly) for 500 keywords checked daily, with unlimited users and every tool included. Wincher charges $49 a month for the same 500 keywords, without the backlink data. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | CNo free plan, but the 7-day trial needs no payment details. Test it properly, because no refunds are offered during the current promotion. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | BTop-100 rankings on four search engines in 100,000+ locations, Maps and AI Overviews, plus keyword research, a SERP checker, backlinks from a 2.6 trillion link index, site audits and reports. More than a rank tracker: the whole job. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | CNo rating on record. The tools are all in one place, but projects, keyword lists and tracking schedules need setting up first. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | BWeb only, with Search Console, Looker Studio, an API and an MCP server on every plan. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | rank tracking with a full toolkit included | the broadest all-in-one SEO suite |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ranktracker and Semrush. How we grade
Price against what you get
Ranktracker starts at $31.20 a month and scores 2.7 out of 4 on features, ease of use and platforms. Semrush starts at $117.33 a month and scores 2.7.
They score the same, and Ranktracker starts $86.13 a month lower. Of the other SEO tools on the chart, none scores higher than Ranktracker for less, and none scores higher than Semrush for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ranktracker starts at $31.20 per month for 500 keywords, billed annually ($39 billed monthly). Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
- Semrush has a free plan. Ranktracker does not, though it has a free trial.
At a glance
| Ranktracker | Semrush | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $31.20 per month for 500 keywords, billed annually ($39 billed monthly) | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | None | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | 7-day free trial, no payment details required | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Made by | Ranktracker Ltd | Semrush Holdings |
| Price read from | ranktracker.com | semrush.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Ranktracker
- Tracking rankings across many sites, with unlimited projects and users
- Agencies that report rankings to clients
- Teams that want rank tracking, keywords and backlinks in one tool
Semrush
- Freelancers and in-house marketers who want research, tracking and audits in one account
- Agencies comparing many client sites against their competitors
- Brands that want to watch their visibility in AI chat answers alongside Google rankings
Worth knowing
Ranktracker
- There is no free plan, and no refunds are offered during the current promotion; the 7-day trial is the way to test it.
- Keyword limits assume daily checks: Launch covers 500 keywords daily, or up to 15,000 if each is checked only monthly.
- AI-written articles cost extra, from $7.50 per article, and more keywords, competitors or pages are add-ons bought in the account.
- Tools are not sold separately; every plan includes all of them.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
Ranktracker
- Rank tracker
- Top 100 positions on Google, Bing, Yahoo and Yandex, on mobile and desktop, in over 100,000 locations, with Google Maps and AI Overview tracking.
- Keyword Finder and SERP Checker
- Keyword ideas from a database of over 3.5 billion keywords with volume, CPC and difficulty, plus live top-10 results with link metrics.
- Backlink checker and monitor
- Backlink analysis of any domain from a database of over 2.6 trillion links, with new and lost links and monitoring of your own.
- Website audit
- Scans every page of a site against more than 100 data points and compares each scan with the one before.
- Reports, API and integrations
- PDF, Excel and CSV reports and shareable tracking links, with the API, an MCP server, Google Search Console and Looker Studio on every plan.
- AI Article Writer
- Generates topics and outlines without limit; full AI-written articles, translatable into 28 languages, are paid add-ons.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
Ranktracker
Launch$31.20
per month for 500 keywords, billed annually ($39 billed monthly)
500 keywords checked daily (3,500 weekly), 500 instant checks and 40,000 data rows a month, 5 competitors per project.
Growth$71.20
per month for 1,000 keywords, billed annually ($89 billed monthly)
1,000 keywords checked daily (7,000 weekly), 150,000 data rows a month and 10 competitors per project.
Scale$119.20
per month for 2,000 keywords, billed annually ($149 billed monthly)
2,000 keywords checked daily (14,000 weekly), 350,000 data rows a month and 20 competitors per project.
Authority$239.20
per month for 5,000 keywords, billed annually ($299 billed monthly)
5,000 keywords checked daily (35,000 weekly), 800,000 data rows a month and 50 competitors per project.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
Ranktracker
- Annual discount
Save 20% on annual plans
Annual billing takes 20% off every plan: Launch is $31.20 a month instead of $39, and Authority $239.20 instead of $299.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
