Voog vs Wix (2026): which should you pick?
As of Nov 13, 2026, we pick Wix: it is second in our ranking of website and landing page builders, and it grades higher too, 2.8 against 2.2.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Wix grades higher on features and ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Voog
Multilingual website and online store builder from Estonia
Wix
Drag-and-drop website builder with an AI agent and business apps
Which one is for you
Pick Voog if
- Fits if your site needs several languages and you want them handled in one place
- Works for a small store in Estonia, Latvia or Lithuania that wants local bank payments
Look elsewhere if
- Skip it if you want a free plan, because only a 30-day trial is listed
- Tight if you sell more than 3 products, as Standard stops there and unlimited needs Plus at 17 euros
- Pricey if you want no store fee, since Premium at 39 euros is the only plan without one
- Watch out: prices are in euros and exclude tax, and the free domain applies only to yearly billing
- Watch out: the cheapest Starter plan is two pages, one language and 100 MB
Pick Wix if
- Fits if you take bookings, sell tickets or run a small shop from one site
- Works for beginners who build on the free plan first and pay once the site's ready
Look elsewhere if
- Pricey if you need to take payments, as that starts on Core at $29 a month billed yearly
- Tight if you run several sites, since each plan covers just one site
- Not for you if you want to try a paid plan first, as there's only a 14-day money-back guarantee
- Watch out: Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps
- Tight if you stay free: a Wix address, Wix ads and 500 MB of storage and bandwidth
How we grade them
| 2.2GPAVoogFair | 2.8GPAWixGood | |
|---|---|---|
| Value for money | CStarter is 1.25 euros a month for two pages, so the plan that does real work is Standard at 11 euros a month billed annually, close to the category's middle of $12.80. Premium is 39 euros. | CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | CNo free plan, but a 30-day trial on every plan needs no card. | CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | CSeveral languages, a store, domain and hosting, email marketing and bookings. Gaps the listing shows: 3 products on Standard and a Voog fee of 0 to 3 percent on store sales until Premium. | AMore built-in business tools than others in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. |
| Ease of use | CNo store rating on record. You build pages and set up languages and a store yourself. | B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence get a site started, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | BWeb only, with Stripe, PayPal, Mailchimp, Zapier, Google Analytics and Google Tag Manager listed. No apps. | BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
| Best for | multilingual sites with a store, billed in euros | business sites with bookings, events and a shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Voog and Wix. How we grade
Price against what you get
Voog starts at about $1.40 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wix starts at $17 a month and scores 3.3.
Wix scores higher, and starts $15.60 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, none scores higher than Voog for less, and 1 scores higher than Wix for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Voog also covers email campaigns, appointment booking and online store.
- Wix also covers templates and AI agents.
At a glance
| Voog | Wix | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | €1.25 per month, billed annually (€2 billed monthly) | $17 per site / month, billed yearly (Light) |
| Free plan | None | Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. |
| Free trial | 30 days free on every plan, no credit card required. | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Voog | Wix.com, Inc. |
| Price read from | voog.com | wix.com |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Voog
- Prices are listed in euros and exclude applicable taxes.
- Starter is limited to 2 pages, 1 language, 1 contributor and 100 MB of storage.
- Store transaction fees of 0% to 3% apply on Standard and Plus; only Premium has none, and Stripe processing fees come on top of Voog Pay.
- The free domain applies only to yearly billing.
Wix
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
Voog
- Multilingual sites
- Content is managed in several languages from one place: 1 on Starter, 3 on Standard and unlimited from Plus.
- Online store
- Orders, tax and shipping are managed in one place, with 3 products on Standard and unlimited from Plus. Voog Pay and Estonian, Latvian and Lithuanian bank payment options are listed.
- Domain and hosting included
- Annual plans include a free custom domain, and every plan includes SSL and mobile-optimized sites.
- Email marketing and bookings
- Voog lists its own email marketing tool, a booking system and AI content generation as further features.
- Developer tools
- Plus and Premium add API access, a database tool, a redirect tool and fully customizable design.
Wix
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Plans
Voog
Starter€1.25
per month, billed annually (€2 billed monthly)
For one-page sites: up to 2 pages, 1 language, 1 contributor and 100 MB of storage.
Standard€11
per month, billed annually (€14 billed monthly)
Up to 30 pages, 3 languages, 3 contributors, 5 GB of storage and a store of up to 3 products with a 0% to 3% Voog fee.
Plus€17
per month, billed annually (€22 billed monthly)
Unlimited pages, products, languages and contributors, 20 GB of storage, SEO tools, API access, a database tool and password-protected pages.
Premium€39
per month, billed annually (€50 billed monthly)
Everything in Plus with unlimited storage, bulk product management, priority support and no Voog store fee.
Wix
Free$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
EnterpriseCustom
Custom plans and pricing on request for large organizations.
Ways to pay less
Voog
- Annual discount
Pay annually and save up to €132
The pricing page shows the saving from yearly billing on each plan: €9 on Starter, €36 on Standard, €60 on Plus and €132 on Premium.
Wix
- Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
Common questions
Which is cheaper, Voog or Wix?
As of Nov 12, 2026, Voog is cheaper to start with: about $1.40 a month, against $17 a month for Wix. Voog starts at €1.25 per month, billed annually (€2 billed monthly), and Wix starts at $17 per site / month, billed yearly (Light).
Which has a free plan, Voog or Wix?
As of Nov 12, 2026, only Wix has a free plan. Voog does not, though it has a free trial.
Which platforms do Voog and Wix run on?
As of Nov 12, 2026, only Wix lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.