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Schema.dev alternatives

As of Oct 23, 2026, the highest-graded Schema.dev alternative is Google Rich Results Test (2.8 GPA). It's also the best free one.

Schema.dev compared with 6 alternatives: Schemantra, Google Rich Results Test, Schema Markup Validator, SEOMarkup Schema Inspector, Schema App and 1 more.

Schema.dev is free to use. 4 of the 6 alternatives are free or have a free plan.

Listings checked up to Oct 23, 2026 · Where the facts come from

At a glance

ToolPriceFree planRuns on
Schema.devThis toolFreeFreeBrowser extension
SchemantraFreeFreeWeb
Google Rich Results TestFreeFreeWeb
Schema Markup ValidatorFreeFreeWeb
SEOMarkup Schema InspectorFreeFreeBrowser extension
Schema AppPaidNoWeb
WordLiftFrom $879/moNoWeb

Price against what you get

Schema.dev has no paid plan and scores 2.0 out of 4 on features, ease of use and platforms. None of the 4 alternatives on this chart both scores higher and starts lower.

WordLift scores higher without starting lower.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$2$5$10$20$50$100$200$500$1k$2k$5kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSchema.devSchemantraWordLift

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of technical SEO tools, and the best at every price

How each one differs from Schema.dev

  1. Schemantra

    Free web-based JSON-LD generator for every schema.org type

    • Schemantra is free.
    • Schemantra also lists a web app.
    • Schemantra lists no browser extension, which Schema.dev has.

    Suits: SEOs who need schema.org types that simpler generators leave out

    Schemantra vs Schema.devSchemantra pricing and details

  2. Google Rich Results Test

    Free Google check of which rich results a page's structured data earns

    • Google Rich Results Test is free.
    • Google Rich Results Test also lists a web app.
    • Google Rich Results Test lists no browser extension, which Schema.dev has.
    • Google Rich Results Test also covers site audit.
    • Google Rich Results Test does not cover no-code, which Schema.dev does.

    Suits: Developers checking structured data before a page goes live

    Google Rich Results Test vs Schema.devGoogle Rich Results Test pricing and details

  3. Schema Markup Validator

    Free schema.org checker for any structured data on a page or snippet

    • Schema Markup Validator is free.
    • Schema Markup Validator also lists a web app.
    • Schema Markup Validator lists no browser extension, which Schema.dev has.
    • Schema Markup Validator also covers site audit.
    • Schema Markup Validator does not cover no-code, which Schema.dev does.

    Suits: Developers checking that schema.org markup is well formed

    Schema Markup Validator vs Schema.devSchema Markup Validator pricing and details

  4. SEOMarkup Schema Inspector

    Free, open-source Chrome extension that shows a page's JSON-LD

    • SEOMarkup Schema Inspector is free.
    • SEOMarkup Schema Inspector is open source, according to its own site.
    • SEOMarkup Schema Inspector does not cover no-code, which Schema.dev does.

    Suits: Developers debugging structured data before a release

    SEOMarkup Schema Inspector vs Schema.devSEOMarkup Schema Inspector pricing and details

  5. Schema App

    Managed enterprise schema markup and content knowledge graph

    • Schema App has no free plan, unlike Schema.dev.
    • Schema App also lists a web app.
    • Schema App lists no browser extension, which Schema.dev has.
    • Schema App also covers reports and AI search visibility.
    • Schema App does not cover no-code, which Schema.dev does.

    Suits: Enterprise sites with thousands of pages that need consistent schema markup

    Schema App vs Schema.devSchema App pricing and details

  6. WordLift

    Knowledge graph, schema markup and AI content for search and AI

    • WordLift starts at $879 per month, billed yearly ($1,100 billed monthly).
    • WordLift has no free plan, unlike Schema.dev.
    • WordLift also lists a web app.
    • WordLift lists no browser extension, which Schema.dev has.
    • WordLift also covers rank tracking, AI search visibility, content optimization and internal linking.

    Suits: Ecommerce, travel, media and legal sites that want markup and content handled with a managed team

    WordLift vs Schema.devWordLift pricing and details

Limits worth knowing in Schema.dev

  • It works only as a Chrome extension; there is no plugin that adds the markup to your site for you.
  • The Schema Tester and its API are a beta behind a sign-up, and the Schema Deployer is still marked as coming soon.
  • The extension's latest version, 0.80.1, dates from March 2025, and the site's newest blog posts are from 2020.
  • Markup is built page by page; templates that cover many pages at once are planned for the unreleased Deployer.
Schema.dev pricing and details

Common questions

What are the alternatives to Schema.dev?

The alternatives to Schema.dev in this directory are Schemantra, Google Rich Results Test, Schema Markup Validator, SEOMarkup Schema Inspector, Schema App and WordLift. Each one has a side-by-side comparison with Schema.dev.

Is there a free alternative to Schema.dev?

Yes. Schemantra, Google Rich Results Test, Schema Markup Validator and SEOMarkup Schema Inspector are free to use.

Is there an open-source alternative to Schema.dev?

SEOMarkup Schema Inspector is described as open source on its own site.

When were these prices checked?

Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.