Appfigures vs AppStoreSpy (2026): which should you pick?
As of Oct 23, 2026, Appfigures grades higher than AppStoreSpy: 2.2 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Appfigures grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Appfigures
App analytics, review replies and ASO keyword tracking in one account
AppStoreSpy
App market research with install estimates and a Play Store extension
Which one is for you
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Pick AppStoreSpy if
- Fits if you're hunting for app niches from install and revenue figures
- Works for sales teams building lists of app developers to contact
Look elsewhere if
- Tight if you browse a lot, as plans cap app views a day at 100, 1,000, 10,000 and 50,000
- Pricey if you need the niche finder and keyword analysis, which start at Pro, $79 a month on yearly billing
- Skip it if you research the App Store, as the Chrome extension works on Google Play only
- Watch out: the pricing table lists API credits on every plan, but the API page says it's Business-only
- Not for you if a team shares it, as extra users and CSV export come only with Business, $159 a month billed yearly
How we grade them
| 2.2GPAAppfiguresFair | 1.8GPAAppStoreSpyWeak | |
|---|---|---|
| Value for money | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. | DPremium is $15 a month billed yearly, but it's mainly for the Chrome extension. The niche finder, keyword analysis and rivals' ads need Pro at $79 a month billed yearly ($99 monthly), past this category's dearest tenth ($49). |
| Free plan and trial | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. | CA free plan with 1 user, 100 app views a day, Google Play keyword analysis, 1 collection of 5 apps and 100 API credits a month. Enough for a look, but you'll hit the daily cap. |
| Features | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. | CMarket Explorer with 30+ filters, collections, niche and keyword finders, a timeline of rivals' listing changes, ad creatives and SDK lookups. It's market research first: there's no keyword rank tracking or listing editor on record. |
| Ease of use | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. | CNo rating on record. Market Explorer has more than 30 filters to learn, and each plan caps how many app records you can open a day. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. | CWeb, plus a Chrome extension that works only on the Google Play website. No integrations are listed, and the API page says the API is Business-only. |
| Best for | store sales and downloads with keyword tracking on top | finding app niches from install and revenue data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appfigures and AppStoreSpy. How we grade
Price against what you get
Appfigures starts at $7.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. AppStoreSpy starts at $15 a month and scores 2.0.
Appfigures scores higher and starts $7.01 a month lower. Of the other app store optimization tools on the chart, none scores higher than Appfigures for less, and 8 score higher than AppStoreSpy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Appfigures also covers reports and rank tracking.
At a glance
| Appfigures | AppStoreSpy | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $7.99 per month, billed annually ($9.99 billed monthly) | $15 per month, billed annually ($19 billed monthly) |
| Free plan | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. | 1 user, 100 app views a day, Google Play keyword analysis, 1 collection of 5 apps and 100 API credits a month. |
| Free trial | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after | None listed |
| Web | ||
| Browser extension | ||
| Made by | Appfigures | MBR Property Listing Ltd |
| Price read from | appfigures.com | appstorespy.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
AppStoreSpy
- Every plan caps how many app records you can view a day: 100 on Free, 1,000 on Premium, 10,000 on Pro and 50,000 on Business.
- Premium and Pro are single-user plans; extra users and CSV export come only with Business.
- The Chrome extension works on the Google Play website only, not the App Store.
- The pricing table lists API credits on every plan, but the API page says the API is Business-only; extra credits cost $60 per 25,000.
Key features
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
AppStoreSpy
- Market Explorer
- Search apps and developers with more than 30 filters, including daily installs, revenue estimates, chart ranks by country, ratings, updates and reviews.
- Collections
- Save niches, apps and developers into collections that keep their metrics up to date on your dashboard.
- Niche and keyword finders
- Analyze a niche from a few keywords, and generate keyword lists ranked by popularity with metrics for each term.
- App Timeline
- Follow changes to competitors' descriptions, icons and screenshots over time, alongside their growth.
- Ad creatives and SDKs
- See competitors' active ads and creatives with their social media pages, and look up which SDKs apps have integrated.
- Chrome extension for Google Play
- Shows installs, revenue and download estimates, release dates and developer totals directly on app cards in the Play Store website.
Plans
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
AppStoreSpy
Free$0
1 user, 100 app views a day, keyword analysis on Google Play and tracking for 5 apps.
Premium$15
per month, billed annually ($19 billed monthly)
Mainly for the Chrome extension: daily installs and revenue estimates, 1,000 app views a day and 100 apps in a collection.
Pro$79
per month, billed annually ($99 billed monthly)
1 user and 10,000 app views a day, with niche finder, keyword analysis, competitor ad creatives, removed apps and developer contacts.
Business$159
per month, billed annually ($199 billed monthly)
3 users, 50,000 app views a day, 100 private collections of up to 10,000 apps, CSV export and 100,000 API credits a month.
Ways to pay less
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
AppStoreSpy
- Annual discount
20% off with annual billing
AppStoreSpy's pricing page gives a 20% discount for paying annually: Pro is $79 a month billed annually ($948 a year) against $99 monthly.
Common questions
Which is cheaper, Appfigures or AppStoreSpy?
As of Oct 23, 2026, Appfigures is cheaper to start with: $7.99 a month, against $15 a month for AppStoreSpy. Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly), and AppStoreSpy starts at $15 per month, billed annually ($19 billed monthly).
Which has a free plan, Appfigures or AppStoreSpy?
As of Oct 23, 2026, both Appfigures and AppStoreSpy have a free plan.
Which platforms do Appfigures and AppStoreSpy run on?
As of Oct 23, 2026, only AppStoreSpy lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.