Booker vs Boulevard (2026): which should you pick?
As of Nov 13, 2026, Boulevard grades higher than Booker: 2.0 against 1.6 out of 4.0.
Checked Oct 24, 2026 and Nov 13, 2026 · graded Oct 24, 2026 and Nov 13, 2026 by ToolGPA
Boulevard grades higher on ease of use and platforms. They get the same grade on value for money, the free plan and features.
Price, platforms and features side by side. The table says where each price was read and when.
Boulevard
Booking, checkout and marketing for salons, spas and medspas
Which one is for you
Pick Booker if
- Fits if you run a bigger spa or salon and want one system for sales and booking
- Works for businesses that want a listing on a booking marketplace
Look elsewhere if
- Skip it if you want published prices, as only a $139 starting figure is shown
- Pricey if you are small, as pricing starts at $139 a month
- Tight if you want 2-way texting, reviews or referrals, which need Ultimate
- Watch out: the Messenger chatbot is an add-on and some features vary by region
Pick Boulevard if
- Fits if you run a salon or spa with up to 5 providers and want booking, checkout and marketing in one system
- Works for medspas that need charting, photo markup and e-prescriptions beside the booking calendar
Look elsewhere if
- Skip it if you want to try it first: there's no free plan or trial, and every plan is sold after a sales demo
- Tight if you have more than 5 providers or a second location, as that means Premier at $234 a location, normally $293
- Pricey if you need forms below Prestige ($65 a location a month) or QuickBooks sync ($45 a location a month)
- Not for you if you run a medspa on a small budget, as Aesthetics Essentials is $199 a month billed monthly
- Watch out: the card rate isn't on its pages, texts past the plan's allowance are metered, and the AI receptionist is $125 a location a month
How we grade them
| 1.6GPABookerWeak | 2.0GPABoulevardFair | |
|---|---|---|
| Value for money | DPricing starts at $139 a month, in the dearer quarter of booking tools, and the marketing parts need the top plan. | DEssentials is $143 a month billed yearly ($159 monthly) for one location and up to 5 providers, and that's where this category's dearest tenth starts. More providers or a second location means Premier at $234 a location on a fall offer, normally $293. |
| Free plan and trial | FNo free plan and no trial on the pages read. | FNothing free: no free plan and no trial. Every plan is bought after a sales demo, so you pay from the first month. |
| Features | BScheduling, resources, point of sale, a business website, marketing and a marketplace listing. The gaps named are plan gates. | BBooking from your site, Google and Instagram, a staff calendar for services and rooms, checkout, memberships, loyalty, texts and email campaigns, plus charting and ePrescribe for medspas. That's the whole booking job, though forms are a $65 add-on below Prestige. |
| Ease of use | CNo store rating on record. Resources, services and payments have to be set up. | BBoulevard rates 4.6 on the US App Store from 601 ratings, which puts it at B on our ease ladder. |
| Platforms and integrations | CWeb only on the pages read, with Mindbody as the one integration listed. | BWeb, iPhone and Android, with Google and Apple Calendar, Reserve with Google, QuickBooks Online, Shopify and Zapier. API access is on the quoted Enterprise plan, and there's no desktop app. |
| Best for | salon and spa booking sold by quote | booking and checkout for salons, spas and medspas |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Booker and Boulevard. How we grade
Price against what you get
Booker starts at $139 a month and scores 2.3 out of 4 on features, ease of use and platforms. Boulevard starts at $143 a month and scores 3.0.
Boulevard scores higher, and starts $4 a month higher: the question is whether the extra is worth that to you. Of the other salon, spa and studio booking apps on the chart, 28 score higher than Booker for less, and 2 score higher than Boulevard for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Booker also covers reports, inventory, sMS marketing and review collection.
- Boulevard also covers marketing automation, forms, email campaigns and business texting.
At a glance
| Booker | Boulevard | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $139 per month and up | $143 per month for 1 location, billed annually ($159 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Mindbody | Boulevard Labs, Inc. |
| Price read from | booker.com | joinblvd.com |
| Checked | Nov 13, 2026 | Oct 24, 2026 |
Worth knowing
Booker
- Plan prices are not published; the page says only that pricing starts at $139 per month.
- Marketing automations, 2-way texting, reviews and referrals need the top Ultimate plan.
- The Messenger AI chatbot is an add-on, not part of any plan.
- The page notes that not all features are available in all regions or on all tiers.
Boulevard
- No free plan or trial: every plan is bought through a sales demo, and Essentials is limited to one location and 5 providers.
- Medspa plans cost more. Billed monthly, Aesthetics Essentials is $199, and Aesthetics Premier and Prestige are $364 and $416 on the fall offer ($455 and $520 normally).
- Forms is an add-on from $65 per location a month below Prestige, and QuickBooks Online sync costs $45 per location a month.
- Card payments run through Boulevard's own processing and Duo reader; its pages do not list a processing rate.
Key features
Booker
- Scheduling and resources
- Bookings, rooms, equipment and staff schedules in one calendar, with inventory tracked automatically.
- Point of sale and payments
- Point of sale, ecommerce and online gift cards, plus memberships and packages and payments taken from a phone.
- Business website
- Booker builds a website for the business that plugs into its Booker services page. It is included on every plan.
- Marketing and messaging
- Email templates and smart contact lists start on Accelerate. Automations, 2-way texting, reviews and referrals are on Ultimate.
- Marketplace listing
- Every plan lists the business on the Mindbody app, which the page says reaches 3 million or more monthly shoppers.
Boulevard
- Self-booking and scheduling
- Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.
- Point of sale and payments
- Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.
- Texts and email marketing
- Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.
- Memberships and loyalty
- Sell memberships and packages and run loyalty programs and offers from the same client profiles used for booking and checkout.
- Forms, charts and ePrescribe
- Intake forms and charting with photo storage, plus ePrescribe for clinical customers at $45 per prescriber. Medspa plans add photo markup and supervisor sign-off.
- Beau AI receptionist
- An AI receptionist that answers calls, books clients and captures leads, sold for $125 a month per location for 200 minutes, then $0.60 a minute.
Plans
Booker
StarterCustom
Essentials: booking, text reminders (up to 3,000 a month), intake forms and a business website. Quoted through sales.
AccelerateCustom
Everything in Starter, plus unlimited staff profiles, smart contact lists, email templates and loyalty. Quoted through sales.
UltimateCustom
Everything in Accelerate, plus automated marketing, unlimited 2-way texting, review prompts and referral tracking.
EnterpriseCustom
A custom plan for multi-location or franchise businesses.
Boulevard
Essentials$143
per month for 1 location, billed annually ($159 billed monthly)
One location and up to 5 bookable providers, with 250 free texts, 1,000 free email blasts and 50 GB of storage.
Premier$234
per location / month, billed annually ($260 billed monthly)
Unlimited providers and more than one location. A fall price for new customers; normally $293 a month billed annually ($325 monthly).
Prestige$328
per location / month, billed annually ($364 billed monthly)
Adds the Forms add-on, 2,500 free texts, 10,000 free email blasts and 100 GB. A fall price for new customers; normally $410 billed annually ($455 monthly).
EnterpriseCustom
A quoted plan for large, multi-location operations, with API access and enterprise integrations.
Ways to pay less
Booker
No public discounts listed.
Boulevard
- Annual discount
Save 10% with annual billing
Boulevard's pricing page takes 10% off every plan's monthly price when billed annually, for example Essentials at $143 instead of $159.
Common questions
Which is cheaper, Booker or Boulevard?
As of Nov 13, 2026, Booker is cheaper to start with: $139 a month, against $143 a month for Boulevard. Booker starts at $139 per month and up, and Boulevard starts at $143 per month for 1 location, billed annually ($159 billed monthly).
Which has a free plan, Booker or Boulevard?
As of Nov 13, 2026, neither Booker nor Boulevard has a free plan.
Which platforms do Booker and Boulevard run on?
As of Nov 13, 2026, only Boulevard lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.