Boulevard vs MyTime (2026): which should you pick?
As of Nov 13, 2026, Boulevard grades higher than MyTime: 2.0 against 1.8 out of 4.0.
Checked Oct 24, 2026 and Nov 13, 2026 · graded Oct 24, 2026 and Nov 13, 2026 by ToolGPA
Boulevard grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Boulevard
Booking, checkout and marketing for salons, spas and medspas
MyTime
Scheduling and point of sale for franchise service brands
Which one is for you
Pick Boulevard if
- Fits if you run a salon or spa with up to 5 providers and want booking, checkout and marketing in one system
- Works for medspas that need charting, photo markup and e-prescriptions beside the booking calendar
Look elsewhere if
- Skip it if you want to try it first: there's no free plan or trial, and every plan is sold after a sales demo
- Tight if you have more than 5 providers or a second location, as that means Premier at $234 a location, normally $293
- Pricey if you need forms below Prestige ($65 a location a month) or QuickBooks sync ($45 a location a month)
- Not for you if you run a medspa on a small budget, as Aesthetics Essentials is $199 a month billed monthly
- Watch out: the card rate isn't on its pages, texts past the plan's allowance are metered, and the AI receptionist is $125 a location a month
Pick MyTime if
- Fits if you run a salon, spa or pet-care chain across several locations
- Makes sense if you want a branded guest app and a central console for franchises
Look elsewhere if
- Pricey if you are one small shop, as the entry plan is $149 a month
- Watch out: point of sale and inventory need Complete at $299, and marketing automation needs Premier at $349
- Watch out: add-ons cost extra, such as the branded app at $99 a month plus setup, memberships $79 and loyalty $69
- Skip it if you want a free start, as there is no free plan or trial listed
- Watch out: the pricing page does not say whether the monthly price is per location or per account
How we grade them
| 2.0GPABoulevardFair | 1.8GPAMyTimeWeak | |
|---|---|---|
| Value for money | DEssentials is $143 a month billed yearly ($159 monthly) for one location and up to 5 providers, and that's where this category's dearest tenth starts. More providers or a second location means Premier at $234 a location on a fall offer, normally $293. | DEssential is $149 a month billed annually, where the category's dearest tenth starts. Point of sale needs Complete at $299 and marketing needs Premier at $349. |
| Free plan and trial | FNothing free: no free plan and no trial. Every plan is bought after a sales demo, so you pay from the first month. | FNo free plan and no trial on record, so every use is paid from day one. |
| Features | BBooking from your site, Google and Instagram, a staff calendar for services and rooms, checkout, memberships, loyalty, texts and email campaigns, plus charting and ePrescribe for medspas. That's the whole booking job, though forms are a $65 add-on below Prestige. | BBooking, staff apps, checkout, inventory, gift cards, commissions, marketing and a multi-location console between the plans. Nothing in the core job is missing, though it is spread across four tiers. |
| Ease of use | BBoulevard rates 4.6 on the US App Store from 601 ratings, which puts it at B on our ease ladder. | CNo store rating on record, and a multi-site brand has staff, services and locations to set up before it works. |
| Platforms and integrations | BWeb, iPhone and Android, with Google and Apple Calendar, Reserve with Google, QuickBooks Online, Shopify and Zapier. API access is on the quoted Enterprise plan, and there's no desktop app. | BWeb plus iOS and Android staff apps, with Shopify and Amazon QuickSight links. |
| Best for | booking and checkout for salons, spas and medspas | multi-site salon and spa brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Boulevard and MyTime. How we grade
Price against what you get
Boulevard starts at $143 a month and scores 3.0 out of 4 on features, ease of use and platforms. MyTime starts at $149 a month and scores 2.7.
Boulevard scores higher and starts $6 a month lower. Of the other salon, spa and studio booking apps on the chart, 2 score higher than Boulevard for less, and 6 score higher than MyTime for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Boulevard also covers marketing automation, forms, email campaigns and business texting.
- MyTime also covers reports, inventory, class booking, sMS marketing and review collection.
At a glance
| Boulevard | MyTime | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $143 per month for 1 location, billed annually ($159 billed monthly) | $149 per month, billed annually ($166 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Boulevard Labs, Inc. | MyTime |
| Price read from | joinblvd.com | get.mytime.com |
| Checked | Oct 24, 2026 | Nov 13, 2026 |
Worth knowing
Boulevard
- No free plan or trial: every plan is bought through a sales demo, and Essentials is limited to one location and 5 providers.
- Medspa plans cost more. Billed monthly, Aesthetics Essentials is $199, and Aesthetics Premier and Prestige are $364 and $416 on the fall offer ($455 and $520 normally).
- Forms is an add-on from $65 per location a month below Prestige, and QuickBooks Online sync costs $45 per location a month.
- Card payments run through Boulevard's own processing and Duo reader; its pages do not list a processing rate.
MyTime
- Add-ons cost extra: branded guest app $99 a month plus setup, memberships $79, loyalty $69, lead management $49.
- A Shopify webstore sync is $25 a month and Amazon QuickSight custom reporting is $250 a month.
- Point of sale and inventory need Complete at $299 a month; marketing automation needs Premier.
- The pricing page does not say whether the monthly price is per location or per account.
Key features
Boulevard
- Self-booking and scheduling
- Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.
- Point of sale and payments
- Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.
- Texts and email marketing
- Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.
- Memberships and loyalty
- Sell memberships and packages and run loyalty programs and offers from the same client profiles used for booking and checkout.
- Forms, charts and ePrescribe
- Intake forms and charting with photo storage, plus ePrescribe for clinical customers at $45 per prescriber. Medspa plans add photo markup and supervisor sign-off.
- Beau AI receptionist
- An AI receptionist that answers calls, books clients and captures leads, sold for $125 a month per location for 200 minutes, then $0.60 a minute.
MyTime
- Scheduling
- A browser calendar plus native iOS and Android apps for staff, with resource booking, recurring appointments and a walk-in waitlist.
- Omnichannel booking
- Clients book through the web, Google, social media or a branded guest app.
- Point of sale
- Integrated checkout with card processing, inventory, gift cards, packages, tips and commission tracking, from the Complete plan.
- Marketing and reputation
- Email and SMS campaigns, flash sales and listing and reputation management arrive on the Premier plan.
- Multi-location control
- Enterprise adds a central console, global client records, cross-center redemption and royalty collection tools.
Plans
Boulevard
Essentials$143
per month for 1 location, billed annually ($159 billed monthly)
One location and up to 5 bookable providers, with 250 free texts, 1,000 free email blasts and 50 GB of storage.
Premier$234
per location / month, billed annually ($260 billed monthly)
Unlimited providers and more than one location. A fall price for new customers; normally $293 a month billed annually ($325 monthly).
Prestige$328
per location / month, billed annually ($364 billed monthly)
Adds the Forms add-on, 2,500 free texts, 10,000 free email blasts and 100 GB. A fall price for new customers; normally $410 billed annually ($455 monthly).
EnterpriseCustom
A quoted plan for large, multi-location operations, with API access and enterprise integrations.
MyTime
Essential$149
per month, billed annually ($166 billed monthly)
Scheduling, online booking, client management, reminders, staff calendars and basic reporting.
Complete$299
per month, billed annually ($332 billed monthly)
Everything in Essential, plus point of sale, inventory, gift cards, packages and commission tracking.
Premier$349
per month, billed annually ($388 billed monthly)
Everything in Complete, plus marketing automation, win-back campaigns, NPS and listing management.
EnterpriseCustom
For chains and franchises: central console for all locations, role-based access, royalty tools and SLAs.
Ways to pay less
Boulevard
- Annual discount
Save 10% with annual billing
Boulevard's pricing page takes 10% off every plan's monthly price when billed annually, for example Essentials at $143 instead of $159.
MyTime
- Annual discount
Lower monthly price with annual billing
Essential is $149 a month billed annually against $166 billed monthly; the other plans show the same split.
Common questions
Which is cheaper, Boulevard or MyTime?
As of Nov 13, 2026, Boulevard is cheaper to start with: $143 a month, against $149 a month for MyTime. Boulevard starts at $143 per month for 1 location, billed annually ($159 billed monthly), and MyTime starts at $149 per month, billed annually ($166 billed monthly).
Which has a free plan, Boulevard or MyTime?
As of Nov 13, 2026, neither Boulevard nor MyTime has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.