Boulevard vs SalonUltimate (2026): which should you pick?

Pick Boulevard if

• Fits if you run a salon or spa with up to 5 providers and want booking, checkout and marketing in one system
• Works for medspas that need charting, photo markup and e-prescriptions beside the booking calendar

Look elsewhere if

• Skip it if you want to try it first: there's no free plan or trial, and every plan is sold after a sales demo
• Tight if you have more than 5 providers or a second location, as that means Premier at $234 a location, normally $293
• Pricey if you need forms below Prestige ($65 a location a month) or QuickBooks sync ($45 a location a month)
• Not for you if you run a medspa on a small budget, as Aesthetics Essentials is $199 a month billed monthly
• Watch out: the card rate isn't on its pages, texts past the plan's allowance are metered, and the AI receptionist is $125 a location a month

Pick SalonUltimate if

• Fits if you run a franchise or a chain and want central management
• Works for salons already on Clover hardware

Look elsewhere if

• Pricey if you run one small salon: $159 a month
• Watch out: the about page says $69 for BookedBy on Clover while the pricing page shows $159 and $199
• Watch out: texts past the allowance cost $0.03 each
• Skip it if you need staff apps, as none are listed
• Tight if you want a trial, as none is listed and multi-store is sold through sales

Boulevard

• No free plan or trial: every plan is bought through a sales demo, and Essentials is limited to one location and 5 providers.
• Medspa plans cost more. Billed monthly, Aesthetics Essentials is $199, and Aesthetics Premier and Prestige are $364 and $416 on the fall offer ($455 and $520 normally).
• Forms is an add-on from $65 per location a month below Prestige, and QuickBooks Online sync costs $45 per location a month.
• Card payments run through Boulevard's own processing and Duo reader; its pages do not list a processing rate.

SalonUltimate

• Text messages beyond the plan allowance cost $0.03 each.
• The $69 BookedBy on Clover figure appears on the about page, while the pricing page itself shows $159 and $199 and sends small businesses to BookedBy.
• Multi-Store and Enterprise are arranged through sales, and the page lists no free trial.
• The site lists no downloadable staff apps; a branded customer app is offered as a custom build.

Boulevard

Self-booking and scheduling

Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.

Point of sale and payments

Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.

Texts and email marketing

Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.

Memberships and loyalty

Sell memberships and packages and run loyalty programs and offers from the same client profiles used for booking and checkout.

Forms, charts and ePrescribe

Intake forms and charting with photo storage, plus ePrescribe for clinical customers at $45 per prescriber. Medspa plans add photo markup and supervisor sign-off.

Beau AI receptionist

An AI receptionist that answers calls, books clients and captures leads, sold for $125 a month per location for 200 minutes, then $0.60 a minute.

SalonUltimate

Appointments and online booking

Appointment book with recurring bookings, online queuing with live wait times, a branded booking portal and Google Reserve.

Check-in and check-out

Customers check themselves in, and guided or self check-out is built to raise tips and rebookings.

Employee scheduling and time clock

Staff schedules from anywhere, timecards and payroll setup with gross pay calculation.

Franchise and central management

Set brand standards, manage every location centrally and see consolidated customer history across stores.

Marketing and memberships

Email and SMS campaigns, memberships, promotions and referral rewards, with a branded mobile app available.

Reports and integrations

Over 100 report types, with Tippy, QuickBooks and Google Reserve listed as integrations.

Boulevard

• Essentials$143

  per month for 1 location, billed annually ($159 billed monthly)

  One location and up to 5 bookable providers, with 250 free texts, 1,000 free email blasts and 50 GB of storage.

• Premier$234

  per location / month, billed annually ($260 billed monthly)

  Unlimited providers and more than one location. A fall price for new customers; normally $293 a month billed annually ($325 monthly).

• Prestige$328

  per location / month, billed annually ($364 billed monthly)

  Adds the Forms add-on, 2,500 free texts, 10,000 free email blasts and 100 GB. A fall price for new customers; normally $410 billed annually ($455 monthly).

• EnterpriseCustom

  A quoted plan for large, multi-location operations, with API access and enterprise integrations.

SalonUltimate

• BookedBy on Clover$69

  per location per month

  Software plus Clover hardware shipped to the business, for small independent salons; the page sends buyers to BookedBy.

• SalonUltimate Single Store$159

  per month for 1 location

  Appointments, scheduling, time clock, payroll setup, memberships, packages, inventory and purchase orders; 100+ reports.

• SalonUltimate Multi-Store$199

  per location per month

  Adds cross-store booking, consolidated customer history, formulas and notes for chains; sold through sales.

Boulevard

• Annual discount

  Save 10% with annual billing

  Boulevard's pricing page takes 10% off every plan's monthly price when billed annually, for example Essentials at $143 instead of $159.

SalonUltimate

No public discounts listed.