Carrd vs Unicorn Platform
We give Carrd a 2.6 GPA and Unicorn Platform a 2.4, out of 4.0. Carrd grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Unicorn Platform
AI website builder for startup, app and directory sites
How we grade them
| 2.6GPACarrdGood | 2.4GPAUnicorn PlatformFair | |
|---|---|---|
| Value for money | APro Standard is $19 a year for up to 10 sites with your own domain, forms and embeds, about $1.58 a month for one site. That's way under 60% of this category's cheapest quarter ($5.40). Pro Lite at $9 a year only removes the branding. | BMaker is $9 a month for one site on yearly billing ($14 monthly), with your own domain, unlimited pages and HTML export, right on this category's cheapest-quarter line. Losing the badge or blogging past 10 posts needs Startup at $29. |
| Free plan and trial | CUp to 3 free sites on Carrd addresses with the core builder and a Made with Carrd credit, plus a 7-day Pro trial with no card needed. But there's no custom domain or forms without paying. | CThe free Lurker plan has no time limit and lets you build up to 10 pages and 10 posts, so it works like a trial with no card. But it can't publish a website at all. |
| Features | CIt does one-page sites fully: templates that fit every screen, signup and payment forms feeding about 20 email services, embeds and analytics. But it's a smaller job, with no multi-page site, blog or online store. | CSection and site templates, AI editing, directories and dynamic pages fed from Google Sheets, a blog, forms, Stripe on a landing page, custom code and HTML export. The gaps are in the listing: 10 posts on Maker, and payments rather than a store. |
| Ease of use | CNo app store rating on record. One page from a template keeps things simple, but you're still building that page yourself, element by element. | CNo app store rating on record. Sections and templates make a startup page quick, but directories, Sheets data and custom code take some setting up. |
| Platforms and integrations | BWeb only, with forms feeding about 20 email services such as Mailchimp, Kit and Klaviyo, plus Stripe, PayPal, Gumroad and Google Analytics. No phone or desktop app. | BWeb only, with Stripe, Zapier, Mailchimp, Google Sheets and an API for dynamic pages. No phone or desktop app. |
| Best for | one-page sites for a few dollars a year | landing pages for startups and apps |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Carrd and Unicorn Platform. How we grade
Price against what you get
Carrd starts at $0.75 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Unicorn Platform starts at $9 a month and scores 2.3.
They score the same, and Carrd starts $8.25 a month lower. Of the other website and landing page builders on the chart, none scores higher than Carrd for less, and 2 score higher than Unicorn Platform for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Carrd starts at $9 per year for up to 3 sites (Pro Lite). Unicorn Platform starts at $9 per month for 1 website, billed yearly ($14 billed monthly).
- Carrd has a free plan. Unicorn Platform does not, though it has a free trial.
At a glance
| Carrd | Unicorn Platform | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $9 per year for up to 3 sites (Pro Lite) | $9 per month for 1 website, billed yearly ($14 billed monthly) |
| Free plan | Up to 3 one-page sites per account on Carrd-branded addresses, with Carrd's core builder features, shown with "Made with Carrd" branding. | None |
| Free trial | 7-day free trial of Pro features, no payment or card required | Free Lurker plan with no time limit to build up to 10 pages and 10 posts, but it publishes no website live. |
| Web | ||
| Made by | Carrd Inc. | Unicorn Platform |
| Price read from | carrd.com | unicornplatform.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Carrd
- Personal profiles, link-in-bio pages and simple portfolios
- Single landing pages that collect email signups
- People who want a custom domain for under $20 a year
Unicorn Platform
- Founders launching a landing page for a SaaS product or app
- Directory and listing sites fed from a Google Sheet
- Freelancers and agencies publishing many client sites from one account
Worth knowing
Carrd
- Carrd builds one-page sites only; there is no multi-page site, blog or online store.
- Custom domains, forms and embeds need Pro Standard; Pro Lite only removes branding and unlocks .crd.co addresses.
- Password protection, redirects and downloading a site's files need Pro Plus.
- The price of each Pro tier rises with the number of sites, from 3 or 10 sites up to 1,000.
Unicorn Platform
- The free Lurker plan cannot publish a website; putting any site online needs a paid plan.
- Maker keeps the Unicorn Platform badge and allows only 10 blog posts; removing the badge starts at Startup.
- The pricing page promises a 30-day money-back guarantee, but the terms of service say refunds are given only for technical problems support cannot fix.
- Collaborators start on Startup with 1; unlimited editors need Business or higher.
Key features
Carrd
- One-page sites from templates
- Start from dozens of templates or a blank page; every site adjusts to phones, tablets and desktops on its own. Pro plans add premium templates.
- Signup and payment forms
- Pro Standard forms send signups to about 20 email services, including Mailchimp, Kit, beehiiv and Klaviyo, and can take payments.
- Custom domains
- Pro Standard and Pro Plus publish to any domain you own with free SSL through Let's Encrypt. Pro Lite uses unbranded .crd.co addresses.
- Widgets and embeds
- Embed custom code and widgets from Stripe, PayPal, Gumroad, Typeform and other services, from Pro Standard up.
- Analytics and tracking
- Connect Google Analytics, Plausible, Matomo and other tracking tools to a published site on Pro Standard and Pro Plus.
Unicorn Platform
- Section and site templates
- Sites are built from ready-made section templates or whole-site templates for SaaS products, mobile apps, directories and personal pages, and stay responsive on all screen sizes.
- AI editing
- An AI co-pilot builds a website or makes changes from written prompts, alongside the no-code editor.
- Dynamic data and directories
- A directory component and dynamic CMS pages fill themselves from a Google Sheet or through the API, for listing and directory sites.
- Blog
- A built-in blog with drafts, public posts and link-only posts. Maker allows 10 posts; Startup and above allow unlimited posts.
- Forms and payments
- Forms send entries to Zapier, Mailchimp and other services, with Google Sheets and email delivery on paid plans. Stripe takes payments on a landing page.
- Custom code and HTML export
- HTML, CSS and JavaScript can be added to any page or post, and paid plans can export a whole site as HTML to host elsewhere.
Plans
Carrd
Free$0
Up to 3 sites on Carrd-branded addresses with the core builder and a Made with Carrd credit.
Pro Lite$9
per year for up to 3 sites
No branding, unbranded .crd.co addresses, premium templates, video uploads and larger images. $14 for 10 sites, $29 for 25.
Pro Standard$19
per year for up to 10 sites
Adds custom domains with SSL, forms, widgets and embeds, analytics and meta tags. $39 for 25 sites, $119 for 100, up to $599 for 1,000.
Pro Plus$49
per year for up to 25 sites
Adds advanced forms, password protection, redirects, site downloads and site files. $89 for 50 sites, up to $999 for 1,000.
Unicorn Platform
Maker$9
per month for 1 website, billed yearly ($14 billed monthly)
1 published website with unlimited pages, 10 blog posts, a custom domain, HTML export and reCAPTCHA. Keeps the Unicorn Platform badge.
Startup$29
per month for 1 website, billed yearly ($49 billed monthly)
1 published website with unlimited blog posts, badge removal, 1 collaborator and partner deals.
Business$49
per month for 3 websites, billed yearly ($69 billed monthly)
3 published websites with unlimited pages, blog posts and collaborators.
Freelancer$79
per month for 8 websites, billed yearly ($99 billed monthly)
8 published websites with unlimited collaborators, for people building sites for clients.
Agency$139
per month for 20 websites, billed yearly ($179 billed monthly)
20 published websites with every feature and unlimited collaborators.
Major$250
per month for 100 websites, billed yearly ($350 billed monthly)
100 published websites with every feature and unlimited collaborators.
Ways to pay less
Carrd
No public discounts listed.
Unicorn Platform
- Annual discount
Save over 30% with yearly billing
The pricing page states a saving of over 30% on yearly billing: Maker falls from $14 to $9 a month and Startup from $49 to $29.
