GatherUp vs Widewail (2026): which should you pick?
As of Nov 12, 2026, GatherUp grades higher than Widewail: 2.4 against 1.4 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
GatherUp grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
GatherUp
Review requests, NPS surveys and review monitoring per location
Widewail
Review generation and customer insight for car dealerships
Which one is for you
Pick GatherUp if
- Fits if you want NPS scores and review requests in one flow
- Works for multi-location businesses that want a set price per location, from $60 down to $25
Look elsewhere if
- Pricey if you're one small shop, as the floor is $99 a month on a yearly bill, or $124 monthly
- Tight if you text a lot, as each location gets 300 texts a month
- Skip it if you want listings or fake-review tools included, as Listings Hub is $40 and Review Defense is sold separately
- Not for you if you want a free plan, as there's only a 14-day trial
- Watch out: agency and white-label pricing is by quote only, and Multi Location is sold through a demo
Pick Widewail if
- Fits if you run a car dealership and want someone else to answer the reviews
- Makes sense if your dealer group already runs on CDK
Look elsewhere if
- Not for you if you are not in car retail, because it is built for dealerships
- Pricey if you have one small site: $500 a month per rooftop, and every extra rooftop costs more
- Watch out: managed replies need Pro at $750, and staff reports need Customer Clarity at $1,200
- Watch out: the DMS data link is CDK only, and the page says nothing about contract length or setup fees
How we grade them
| 2.4GPAGatherUpFair | 1.4GPAWidewailWeak | |
|---|---|---|
| Value for money | CSmall Business is $99 a month billed yearly ($124 monthly) for one location, with 300 texts and 3,000 emails a month. Set against its listed rivals, the local review tools, that's the middle. Two to ten locations are $60 each, and Listings Hub is $40 on top. | D$500 a month per rooftop at the bottom, up to $1,200, against a review-tools category whose dearest tenth starts at $200. It is a managed service, but the price is still a long way above what the category charges. |
| Free plan and trial | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it needs a card. Enough to send a first batch of requests, not to stay on. | FNo free plan and no trial on the pricing page. |
| Features | BThe whole job: email and text requests with QR codes, NPS surveys, monitoring of 100+ review sites, AI replies, topic tags, widgets, a pop-up and automatic social sharing. Fake-review defense and listings on 125 directories are add-ons. | CAutomated review requests, routing, listings and private surveys on every plan. Managed replies need Pro, and staff reporting and benchmarking need the $1,200 plan. It only covers car dealers. |
| Ease of use | CNo store rating on record. You load customers or connect a system, set up the request and survey flow, and choose widgets. Multi-location and agency setups go through a demo. | CNo store rating on record, and it is sold through a sales team, so expect to be set up rather than just start. |
| Platforms and integrations | BWeb, with Salesforce, Mailchimp, Constant Contact, QuickBooks Online, Google Sheets, Zapier, Toast and athenahealth, plus an API. No phone or desktop app is listed. | CWeb only, with CDK and Google Business Profile as the only listed connections. |
| Best for | review requests with NPS surveys per location | car dealerships that want reviews handled |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GatherUp and Widewail. How we grade
Price against what you get
GatherUp starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Widewail starts at $500 a month and scores 2.0.
GatherUp scores higher and starts $401 a month lower. Of the other customer review tools on the chart, none scores higher than GatherUp for less, and 27 score higher than Widewail for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GatherUp also covers surveys.
- Widewail also covers local listings.
At a glance
| GatherUp | Widewail | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $99 per month for 1 location, billed annually ($124 monthly) | $500 per month, single rooftop |
| Free plan | None | None |
| Free trial | 14-day free trial | None listed |
| Web | ||
| Made by | GatherUp | Widewail |
| Price read from | gatherup.com | widewail.com |
| Checked | Nov 9, 2026 | Nov 12, 2026 |
Worth knowing
GatherUp
- There is no free plan; after the 14-day trial the cheapest plan is $99 a month on annual billing.
- Each location gets up to 300 SMS and 3,000 email credits a month.
- Listings Management is an add-on at $40 per location a month, and Review Defense is sold separately, annual only, at $45, $125 or $300 per location a month.
- Agency pricing and white-label options are by quote only.
Widewail
- Prices are per rooftop, per month for a single location; multi-rooftop and dealer-group pricing is set per group.
- Built for automotive retail: it is not aimed at other industries.
- The Customer Clarity DMS integration is CDK only, and operational data is not available on Core or Pro.
- Pricing says nothing about contract length or setup fees.
Key features
GatherUp
- Email and SMS review requests
- Up to 300 SMS and 3,000 email requests per location each month, with QR codes, custom feedback links and customer uploads.
- NPS and surveys
- Asks customers a Net Promoter Score question and other survey questions before or alongside the review request.
- Review monitoring and AI replies
- Monitors 100+ review sites, writes replies with AI, lets you respond in the app and tags reviews by topic and keyword.
- Widgets and social sharing
- Review widgets and a badge for your site, a conversion pop-up and automatic posting of good reviews to social media.
- Review Defense
- An add-on in three plans that flags suspicious or fake reviews, watches competitors and helps dispute fraudulent ones.
- Listings Hub
- An add-on that syncs business details to 125 directories, including Google, Apple Maps, Yelp and Facebook.
Widewail
- Automated review requests
- Requests go to sales and service customers by verified SMS, triggered from the dealership's systems, with customizable review, survey and video campaigns.
- Review routing and listings
- Reviews are routed to the correct sales or service Google Business Profile, and listings are managed so that business details stay accurate.
- Review response
- AI and self-service automated replies on every package, with Widewail specialists answering reviews and social comments in the dealership's voice on Pro and above.
- Competitive benchmarking
- The Widewail Index maps a store against competing dealerships, and the top package adds topic-level comparison on staff, wait times, price and communication.
- Staff performance reports
- Customer Clarity builds a one-page summary per employee from what customers wrote, with strengths and coaching suggestions.
- Private surveys and video testimonials
- Private customer surveys and SMS-collected video testimonials come with every package.
Plans
GatherUp
Small Business$99
per month for 1 location, billed annually ($124 monthly)
One location with up to 300 SMS and 3,000 email credits a month, review monitoring, NPS surveys, AI replies and widgets.
Multi Location$60
per location / month, billed annually ($75 monthly)
For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo.
AgencyCustom
White-label reputation software for agencies to resell to clients, priced by quote.
Widewail
Core$500
per month, single rooftop
Automated review requests, private surveys, SMS video testimonials, listings management, review routing, and AI or self-service automated review responses.
Pro$750
per month, single rooftop
Everything in Core, plus managed review response, managed social media comments, social media management and competitive benchmarking through the Widewail Index.
Customer Clarity$1,200
per month, single rooftop
Everything in Pro, plus staff performance reporting, topic-level benchmarking, a recommendations engine and CDK DMS integration.
Ways to pay less
GatherUp
- Annual discount
Save 20% with annual billing
GatherUp's pricing page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly.
Widewail
No public discounts listed.
Common questions
Which is cheaper, GatherUp or Widewail?
As of Nov 12, 2026, GatherUp is cheaper to start with: $99 a month, against $500 a month for Widewail. GatherUp starts at $99 per month for 1 location, billed annually ($124 monthly), and Widewail starts at $500 per month, single rooftop.
Which has a free plan, GatherUp or Widewail?
As of Nov 12, 2026, neither GatherUp nor Widewail has a free plan. GatherUp has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.