Growave vs Yotpo (2026): which should you pick?
As of Nov 13, 2026, we pick Yotpo: it is third in our ranking of customer review tools, and they share a 2.4 GPA.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Growave grades higher on value for money. Yotpo grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Growave
Loyalty, referrals, wishlists and reviews for Shopify stores
Yotpo
Product reviews, photo UGC and loyalty for online stores
Which one is for you
Pick Growave if
- Fits if you run a Shopify store and want loyalty and reviews from one app
- Works for new stores under 100 orders a month on the free plan
Look elsewhere if
- Pricey if you outgrow Entry, as Growth is $199 a month
- Skip it if you are not on Shopify, because it is sold through the Shopify App Store
- Watch out: extra orders are charged, $20 per 100 on Entry and $15 on Growth
- Watch out: video reviews and AI review summaries are not on Entry
- Tight if you want several integrations, as Entry has 1 and Growth 3
Pick Yotpo if
- Fits if you sell on BigCommerce, WooCommerce or Salesforce, not just Shopify
- Works for stores that want Google Seller Ratings built from their own reviews, from Pro at $119
Look elsewhere if
- Pricey if your orders keep climbing, as every plan rises with monthly orders
- Skip it if you want photo reviews for free, as the free plan leaves them out and keeps Yotpo branding
- Tight if you need Q&A or AI summaries, which start at Pro from $119 a month
- Watch out: above 5,999 orders a month, Premium and Enterprise are quoted by sales
- Pricey if you add loyalty, billed separately, with a reviews and loyalty bundle from $199 a month
How we grade them
| 2.4GPAGrowaveFair | 2.4GPAYotpoFair | |
|---|---|---|
| Value for money | BEntry is $15 a month for 500 orders, under the $19 where review tools start. The next step, Growth, is $199, and each extra 100 orders costs $20 on Entry. | CA 300-order shop lands on Starter at $89 a month, billed monthly. Set against its listed rivals at that size, that's toward the dear end without being the dearest. Google Seller Ratings, AI summaries and Q&A start at Pro, from $119 at the smallest size, and loyalty is billed apart. |
| Free plan and trial | CA free plan for new stores covers up to 100 monthly orders, and paid plans have a 14-day trial. 100 orders is a cap a growing shop will reach. | CFree up to 50 orders a month, with automatic requests, the reviews widget and profanity checks. But there are no photo or video reviews, you can't remove Yotpo's branding, and a shop doing 300 orders is well past it. |
| Features | CReviews are one part of a loyalty bundle, with points, VIP tiers, referrals and a wishlist. Video reviews and AI summaries are not on Entry, and Entry allows 1 integration. | BThe whole job: automatic requests with email and text reminders, photo and video reviews, review snippets, Google Shopping, Seller Ratings, AI summaries and sorting, Q&A, moderation and coupons for reviewers. Retail syndication and a loyalty product sit on top. |
| Ease of use | CNo store rating on record. It is a Shopify app with programs to configure. | CNo store rating on record. Requests go out automatically once it's connected, but you pick a plan by order volume, set up the emails and widgets, and the bigger tiers come through sales. |
| Platforms and integrations | BWeb, through the Shopify App Store, with Klaviyo, Gorgias, Omnisend, Recharge and Postscript, and an API on Plus. | BWeb, on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with Klaviyo, Attentive and Gorgias and a public API. That's wider than most rivals here. No phone or desktop app is listed. |
| Best for | loyalty, referrals and reviews for Shopify stores | product reviews for stores beyond Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Growave and Yotpo. How we grade
Price against what you get
Growave starts at $15 a month and scores 2.3 out of 4 on features, ease of use and platforms. Yotpo starts at $15 a month and scores 2.7.
Yotpo scores higher for the same starting price. Of the other customer review tools on the chart, 2 score higher than Growave for less, and none scores higher than Yotpo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Growave also covers online store.
At a glance
| Growave | Yotpo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $15 per month (Entry, includes 500 monthly orders) | $15 per month for up to 99 orders, billed monthly |
| Free plan | A free plan through the Shopify App Store for new stores: up to 100 monthly orders and core loyalty and reviews features. | Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support. |
| Free trial | 14-day free trial on paid plans | None listed |
| Web | ||
| Made by | Growave | Yotpo |
| Price read from | growave.io | yotpo.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Growave
- Pricing follows monthly orders, with a charge for each extra 100 orders above the plan's included amount.
- Video reviews and AI review summaries are not on Entry.
- The jump from Entry at $15 to Growth at $199 is large, and the integrations count is capped at 1 and 3 on those plans.
- It is built for Shopify stores and sold through the Shopify App Store.
Yotpo
- The free plan stops at 50 orders a month and leaves out photo and video reviews and removing Yotpo branding.
- Prices rise with monthly orders: Starter only goes to 999 orders, Pro to 5,999, and above that Premium and Enterprise are quoted by sales.
- Google Seller Ratings, AI summaries, custom questions and Q&A start at Pro, from $119 a month.
- Loyalty & Referrals is billed separately; a Reviews and Loyalty bundle starts at $199 a month.
Key features
Growave
- Product reviews
- Photo reviews are on every paid plan; video reviews, AI review summaries and reviews in the Google Shopping feed start on Growth.
- Loyalty points and VIP tiers
- A points program on every plan, with VIP tiers, a dedicated loyalty page and bonus point events from Growth.
- Referral program
- Customers can refer friends for rewards; the program is included from the Entry plan.
- Wishlist and Instagram UGC
- A wishlist is on every plan, with back-in-stock wishlist emails and Instagram content added on Growth.
- Developer options
- Plus adds Shopify Hydrogen and headless commerce support, an API and SDK, and custom reward actions.
Yotpo
- Automatic review requests
- Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor.
- Photo and video reviews
- Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro.
- Google ratings
- Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store.
- AI display features
- Pro summarizes reviews with AI, sorts the most useful first and lets shoppers filter by product attributes, alongside community Q&A.
- Moderation and replies
- Every plan filters profanity, can publish reviews automatically above a chosen star rating and lets you comment on reviews.
- Loyalty & Referrals
- A separate product for points, referrals and VIP tiers, free up to 4,999 orders a month with Pro from $199 a month; it can be bundled with reviews.
Plans
Growave
Entry$15
per month for 500 orders, then $20 per extra 100 orders
Points and referral programs, photo reviews, wishlist, nudges, 1 integration and Shopify POS integration.
Growth$199
per month for 1,500 orders, then $15 per extra 100 orders
Adds VIP tiers, store credit, video reviews and AI review summaries, Instagram UGC and 3 integrations.
Plus$499
per month for 3,000 orders, then $10 per extra 100 orders
Adds checkout extensions, headless and API access, B2B points, unlimited integrations and a customer success manager.
Unlimited$999
per month, fixed price with no order limit
No order limits, custom integrations, an enterprise success manager and high-priority support.
Yotpo
Free$0
Up to 50 orders a month, with automatic review requests and the reviews widget, but no photo or video reviews.
Starter$15
per month for up to 99 orders, billed monthly
Photo and video reviews, rich snippets, Google Shopping and a carousel. Price rises with orders: $89 a month at 300 to 599, $129 at 600 to 999.
Pro$119
per month for up to 299 orders, billed monthly
Adds Google Seller Ratings, custom questions, AI summaries and sorting, Q&A and email support. Rises to $379 a month at 4,000 to 5,999 orders.
PremiumCustom
Roles, translations, syndication across domains and to retailers, AI analytics and a dedicated success manager. Sold through sales.
EnterpriseCustom
Custom API setup, syndication across brands and markets, security and compliance support and priority professional services. Sold through sales.
Ways to pay less
Growave
No public discounts listed.
Yotpo
- Annual discount
Save 20% to 25% with yearly billing
Yotpo's Shopify App Store listing shows Starter at $144 a year against $15 a month (save 20%) and Pro at $1,068 a year against $119 a month (save 25%).
Common questions
Which is cheaper, Growave or Yotpo?
As of Nov 12, 2026, they start at the same price. Growave starts at $15 per month (Entry, includes 500 monthly orders), and Yotpo starts at $15 per month for up to 99 orders, billed monthly.
Which has a free plan, Growave or Yotpo?
As of Nov 12, 2026, both Growave and Yotpo have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.