Growave vs Loox (2026): which should you pick?
As of Nov 12, 2026, Growave grades higher than Loox: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Growave grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Growave
Loyalty, referrals, wishlists and reviews for Shopify stores
Loox
Photo and video product reviews with referrals for Shopify stores
Which one is for you
Pick Growave if
- Fits if you run a Shopify store and want loyalty and reviews from one app
- Works for new stores under 100 orders a month on the free plan
Look elsewhere if
- Pricey if you outgrow Entry, as Growth is $199 a month
- Skip it if you are not on Shopify, because it is sold through the Shopify App Store
- Watch out: extra orders are charged, $20 per 100 on Entry and $15 on Growth
- Watch out: video reviews and AI review summaries are not on Entry
- Tight if you want several integrations, as Entry has 1 and Growth 3
Pick Loox if
- Fits if your products sell on looks, like clothes, jewelry or beauty
- Works for stores that want referral offers run from the review app, on Convert at $49.99
Look elsewhere if
- Pricey if your order count swings, as each extra 300 orders adds $50
- Skip it if you're not on Shopify, as it installs from the Shopify App Store only
- Tight if you start free, as Beginner stops at 500 orders in total, not per month
- Watch out: video reviews, AI features and referrals all need Convert
- Not for you if you'd rather pay yearly, as billing runs every 30 days
How we grade them
| 2.4GPAGrowaveFair | 2.2GPALooxFair | |
|---|---|---|
| Value for money | BEntry is $15 a month for 500 orders, under the $19 where review tools start. The next step, Growth, is $199, and each extra 100 orders costs $20 on Entry. | CA 300-order shop fits Convert exactly, at $49.99 a month, billed every 30 days with no yearly plan. Set against its listed rivals at that size, that's the middle. It grows quickly, though: $50 more for each further 300 orders, so a busy month costs more. |
| Free plan and trial | CA free plan for new stores covers up to 100 monthly orders, and paid plans have a 14-day trial. 100 orders is a cap a growing shop will reach. | CBeginner is free up to 500 orders, with requests, photo-review discounts, the main widgets and Google review snippets. But that's 500 orders in total, not a month, so a 300-order shop is through it in under two months. Convert has a 14-day trial. |
| Features | CReviews are one part of a loyalty bundle, with points, VIP tiers, referrals and a wishlist. Video reviews and AI summaries are not on Entry, and Entry allows 1 integration. | CThe visual side is covered: photo and video reviews, 17+ widgets, AI sorting, summaries, translations and replies, referrals, AliExpress imports, and Google Shopping, Meta and TikTok sync. The gaps: it's a Shopify app only, and Q&A isn't on record. |
| Ease of use | CNo store rating on record. It is a Shopify app with programs to configure. | CNo store rating on record. It installs from the Shopify App Store and imports reviews from other apps, but you still pick widgets, set the discount for photos and watch your order count, since that sets the bill. |
| Platforms and integrations | BWeb, through the Shopify App Store, with Klaviyo, Gorgias, Omnisend, Recharge and Postscript, and an API on Plus. | BWeb, inside Shopify, with Klaviyo, Omnisend, LoyaltyLion, AfterShip and Weglot, the Shop app on every plan, Google Shopping, Meta Shops and TikTok on Convert, and an API. No phone or desktop app is listed. |
| Best for | loyalty, referrals and reviews for Shopify stores | photo and video reviews on Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Growave and Loox. How we grade
Price against what you get
Growave starts at $15 a month and scores 2.3 out of 4 on features, ease of use and platforms. Loox starts at $49.99 a month and scores 2.3.
They score the same, and Growave starts $34.99 a month lower. Of the other customer review tools on the chart, 2 score higher than Growave for less, and 9 score higher than Loox for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Growave also covers online store.
At a glance
| Growave | Loox | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $15 per month (Entry, includes 500 monthly orders) | $49.99 per month for 300 orders, plus $50 per extra 300 orders |
| Free plan | A free plan through the Shopify App Store for new stores: up to 100 monthly orders and core loyalty and reviews features. | Beginner: up to 500 orders, review request emails and reminders, discounts for photo reviews, 17+ widgets, Google rich snippets and Shop app syndication. |
| Free trial | 14-day free trial on paid plans | 14-day free trial of Convert and Unlimited |
| Web | ||
| Made by | Growave | Loox |
| Price read from | growave.io | apps.shopify.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Growave
- Pricing follows monthly orders, with a charge for each extra 100 orders above the plan's included amount.
- Video reviews and AI review summaries are not on Entry.
- The jump from Entry at $15 to Growth at $199 is large, and the integrations count is capped at 1 and 3 on those plans.
- It is built for Shopify stores and sold through the Shopify App Store.
Loox
- Loox is a Shopify app and is installed from the Shopify App Store.
- The free plan is capped at 500 orders in total, and video reviews, AI features and referrals need Convert.
- Convert includes 300 orders a month and adds $50 for each further 300, so the bill rises with sales.
- Billing runs through Shopify every 30 days; the pricing page says there is no annual commitment.
Key features
Growave
- Product reviews
- Photo reviews are on every paid plan; video reviews, AI review summaries and reviews in the Google Shopping feed start on Growth.
- Loyalty points and VIP tiers
- A points program on every plan, with VIP tiers, a dedicated loyalty page and bonus point events from Growth.
- Referral program
- Customers can refer friends for rewards; the program is included from the Entry plan.
- Wishlist and Instagram UGC
- A wishlist is on every plan, with back-in-stock wishlist emails and Instagram content added on Growth.
- Developer options
- Plus adds Shopify Hydrogen and headless commerce support, an API and SDK, and custom reward actions.
Loox
- Photo reviews with discounts
- Review request emails and reminders on every plan, with an optional discount code for customers who add a photo; Convert adds video reviews.
- Widgets for the store
- 17+ widgets including carousels, a popup, a sidebar, star ratings and a trust badge, with Google rich snippets on the free plan.
- AI sorting and replies
- Convert adds smart visual sorting, review highlights, AI summaries and review stories, automatic translation of reviews and AI-written public replies.
- Referrals
- Paid plans add referral offers on the site, after purchase and after a review, with fraud protection.
- Syndication
- Sends reviews to the Shop app on every plan; Convert adds Google Shopping, Meta Shops and TikTok.
- Imports and AliExpress reviews
- Imports reviews from other apps or a spreadsheet, and can pull scanned reviews and photos from AliExpress listings.
Plans
Growave
Entry$15
per month for 500 orders, then $20 per extra 100 orders
Points and referral programs, photo reviews, wishlist, nudges, 1 integration and Shopify POS integration.
Growth$199
per month for 1,500 orders, then $15 per extra 100 orders
Adds VIP tiers, store credit, video reviews and AI review summaries, Instagram UGC and 3 integrations.
Plus$499
per month for 3,000 orders, then $10 per extra 100 orders
Adds checkout extensions, headless and API access, B2B points, unlimited integrations and a customer success manager.
Unlimited$999
per month, fixed price with no order limit
No order limits, custom integrations, an enterprise success manager and high-priority support.
Loox
Beginner$0
Up to 500 orders, with review requests, photo-review discounts, the main widgets, rich snippets and 24/7 chat and email support.
Convert$49.99
per month for 300 orders, plus $50 per extra 300 orders
Adds video reviews, AI sorting, summaries, translations and replies, referrals, Google, Meta and TikTok syndication, and the API.
Unlimited$299.99
per month
Every feature with unlimited review requests and referrals, plus priority support.
Common questions
Which is cheaper, Growave or Loox?
As of Nov 12, 2026, Growave is cheaper to start with: $15 a month, against $49.99 a month for Loox. Growave starts at $15 per month (Entry, includes 500 monthly orders), and Loox starts at $49.99 per month for 300 orders, plus $50 per extra 300 orders.
Which has a free plan, Growave or Loox?
As of Nov 12, 2026, both Growave and Loox have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.