Hopper HQ vs SocialPilot (2026): which should you pick?
As of Nov 13, 2026, Hopper HQ and SocialPilot share a 2.4 GPA, neither has a free plan, and Hopper HQ starts cheaper, at $5 a month against $25.50 a month.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Hopper HQ grades higher on value for money. SocialPilot grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Hopper HQ
Social media scheduler priced per connected account
SocialPilot
Social media scheduler for agencies and small teams, priced by plan
Which one is for you
Pick Hopper HQ if
- Fits if you manage one to three accounts yourself and want the cost to follow the count
- Works for creators who plan an Instagram grid in advance
Look elsewhere if
- Not for you if you want a free plan, as there's only a 14-day trial
- Pricey if you have many accounts: ten on Scale are $100 a month
- Too light for teams on Grow, which is one user
- Watch out: approvals and team permissions need Scale at double the price
Pick SocialPilot if
- Fits if a team of three wants an inbox and analytics for $42.50 a month billed yearly
- Works for agencies that need client approvals and white-label reports, from Premium at $85
Look elsewhere if
- Too light for anyone on Essentials: one user, and no inbox, analytics or approvals until Standard
- Skip it if you want the API, since it's Enterprise only, with no published price
- Not for you if you want a free plan, as there's only a 14-day trial
- Pricey if you bulk schedule or need client approvals, which need Premium at $85 a month
- Watch out: extra social accounts cost $4 a month each and extra users $5 each
How we grade them
| 2.4GPAHopper HQFair | 2.4GPASocialPilotFair | |
|---|---|---|
| Value for money | B$5 per connected account a month on yearly billing, so three accounts are $15, near the edge of the $14 cheaper quarter. Scale is $10 per account, and the bill grows with every account. | CEssentials is one user, so a team of two or three buys Standard: $42.50 a month billed yearly for 15 accounts and 3 users. That's above this category's $29 middle and under the $58 dearer quarter. |
| Free plan and trial | CNo free plan. A 14-day trial on every plan; the listing doesn't say a card is asked for. | CNo free plan, but a 14-day trial with no card needed. |
| Features | CCalendar, bulk upload, Instagram grid planner, AI captions, analytics and link in bio. Grow is one user only, with team permissions and approvals left to Scale. | BQueues and a calendar for 10 networks, RSS, AI credits, an inbox, analytics, approvals and white-label reports for agencies. Nothing in the listing shows a gap in the core job; the API is held back for Enterprise. |
| Ease of use | CNo store rating on record. Each account needs connecting, and the grid planner and calendar need setting up. | CThere's no App Store rating on record for us to go by, and you'll connect accounts and set up queues first. So it gets the ordinary grade. |
| Platforms and integrations | BWeb plus iOS and Android apps, with the networks it posts to the only connections listed. | BWeb, iPhone, Android and a browser extension, with Canva, Slack, Zapier, Google Drive, Dropbox, Box and Unsplash. No desktop app, which an A needs. |
| Best for | scheduling priced per connected account | small teams that want an inbox at a flat price |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hopper HQ and SocialPilot. How we grade
Price against what you get
Hopper HQ starts at $5 a month and scores 2.3 out of 4 on features, ease of use and platforms. SocialPilot starts at $25.50 a month and scores 2.7.
SocialPilot scores higher, and starts $20.50 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 1 scores higher than Hopper HQ for less, and 3 score higher than SocialPilot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hopper HQ also covers templates.
At a glance
| Hopper HQ | SocialPilot | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $5 per connected account / month, billed annually ($6 billed monthly) | $25.50 per month for up to 7 accounts, billed annually ($30 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Hopper HQ Ltd | SocialPilot Technologies Inc. |
| Price read from | hopperhq.com | socialpilot.co |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Hopper HQ
- Price scales with each connected social account: three accounts on Grow cost $15 a month billed annually.
- Grow allows one user; team permissions and approvals need Scale.
- There is no free plan, only a 14-day trial.
SocialPilot
- There is no free plan, only a 14-day trial.
- Essentials has 1 user and no inbox, analytics or approvals; those start on Standard.
- Extra social accounts cost $4 a month each and extra users $5 a month each.
- Bulk scheduling, client approvals and white-label reports need Premium; API access is limited to Enterprise.
Key features
Hopper HQ
- Visual calendar and auto-publishing
- Plan posts, stories, reels and carousels on one calendar; the page says they publish on schedule without phone reminders.
- Bulk upload
- Schedule hundreds of posts in one go, including through a CSV importer.
- Instagram grid planner
- Drag upcoming posts around a grid preview until the Instagram layout looks the way you want.
- AI caption and hashtag tools
- Generates captions and hashtag suggestions per post, and can add a first comment when a post goes live.
- Analytics and reports
- Shows which posts performed and when the audience is active, so later posts can be timed around it.
- Link in bio pages
- Builds a link-in-bio page that points followers to what you sell; it is included on both plans.
SocialPilot
- Queues and calendar
- Posts for Facebook, Instagram, LinkedIn, X, Threads, TikTok, Pinterest, YouTube, Google Business Profile and Bluesky go into smart queues or onto a calendar view.
- Bulk and RSS scheduling
- CSV uploads and bulk scheduling start on Premium, and every plan can pull posts from RSS feeds (5 on Essentials up to 20 on Ultimate).
- AI Pilot credits
- An AI writer drafts and adapts posts on monthly credits: 500 on Essentials, 1,000 on Standard, 5,000 on Premium and unlimited on Ultimate.
- Social inbox
- From Standard, comments, messages and story replies are answered in one inbox, with inbox automation.
- Analytics and white-label reports
- Standard adds analytics and emailed PDF reports; Premium adds custom and competitor reports and reports carrying the agency's own branding.
- Client management and approvals
- Premium gives clients their own seats to review and approve posts, and Ultimate adds an advanced white-label dashboard.
Plans
Hopper HQ
Grow$5
per connected account / month, billed annually ($6 billed monthly)
One user. Post planner, calendar, unlimited posts and AI assistant, analytics, link in bio and mobile apps.
Scale$10
per connected account / month, billed annually ($12 billed monthly)
Everything in Grow, plus unlimited users, team permissions and content approvals.
SocialPilot
Essentials$25.50
per month for up to 7 accounts, billed annually ($30 billed monthly)
7 social accounts, 1 user, 500 AI credits, smart queues, a calendar, a content library and 5 RSS feeds.
Standard$42.50
per month for up to 15 accounts, billed annually ($50 billed monthly)
15 accounts, 3 users, 1,000 AI credits, the social inbox, analytics, PDF reports and manager approvals.
Premium$85
per month for up to 25 accounts, billed annually ($100 billed monthly)
25 accounts, 6 users, unlimited client seats, bulk scheduling, custom and competitor reports, client approvals and white-label reports.
Ultimate$170
per month for up to 50 accounts, billed annually ($200 billed monthly)
50 accounts, unlimited users and AI credits, advanced white label, enforced 2FA, migration help and an account manager.
EnterpriseCustom
Custom account limits, unlimited users and clients, single sign-on and API access.
Ways to pay less
Hopper HQ
- Annual discount
Annual billing lowers the per-account price
Grow is $5 per account per month billed annually against $6 billed monthly; Scale is $10 against $12.
SocialPilot
- Annual discount
15% off with annual billing
Annual billing brings Essentials to $25.50 a month from $30, Standard to $42.50 from $50, Premium to $85 from $100 and Ultimate to $170 from $200.
Common questions
Which is cheaper, Hopper HQ or SocialPilot?
As of Nov 13, 2026, Hopper HQ is cheaper to start with: $5 a month, against $25.50 a month for SocialPilot. Hopper HQ starts at $5 per connected account / month, billed annually ($6 billed monthly), and SocialPilot starts at $25.50 per month for up to 7 accounts, billed annually ($30 billed monthly).
Which has a free plan, Hopper HQ or SocialPilot?
As of Nov 13, 2026, neither Hopper HQ nor SocialPilot has a free plan. Both have a free trial.
Which platforms do Hopper HQ and SocialPilot run on?
As of Nov 13, 2026, only SocialPilot lists a browser extension. Both list a web app and iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.