HurryTimer vs OptinMonster (2026): which should you pick?

Pick HurryTimer if

• Fits if you run WordPress or WooCommerce and want a countdown timer
• Works for a sale that repeats on a schedule, once you pay for Pro

Look elsewhere if

• Skip it if your site is not on WordPress
• Not for you if you want recurring campaigns for free: they are Pro
• Watch out: after an annual plan ends the plugin keeps working but gets no updates or support
• Watch out: countdown timers for email are listed as coming, not available

Pick OptinMonster if

• Fits if you run a blog or shop and want more email sign-ups from it
• Works for agencies running sign-up campaigns across client sites, with sub-accounts from Pro

Look elsewhere if

• Skip it if you want exit intent on a budget, as it starts on Pro at $870 a year
• Not for you if you want to try it first, as there's no free plan or trial, only a 14-day refund
• Pricey if you budgeted on the first year, as Basic goes from $108 to $210 at renewal
• Watch out: going over the impression limit moves the account up to the next plan automatically
• Tight if you want geolocation, retargeting or store integrations, as all need Growth at $1,470 a year

HurryTimer

• It runs only inside WordPress; there is no standalone web app.
• Recurring campaigns are a Pro feature, not in the free edition.
• After an annual subscription ends the plugin keeps working but gets no updates or support.
• Countdown timers for email are listed as coming, not available yet.

OptinMonster

• It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
• First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
• Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
• Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.

HurryTimer

Evergreen timers

Each visitor gets their own countdown that starts when they arrive, and the timer can restart automatically when it ends.

Fixed-deadline campaigns

A shared timer runs between two fixed dates for events and sales with a firm end.

Recurring campaigns

Pro timers repeat on a set of rules, such as daily deals or shipping cut-off times.

Expiry actions

When time is up the plugin can redirect, hide the timer, show a message, expire a coupon or hide the add-to-cart button.

WooCommerce and announcement bar

Shows a timer on product pages and in a sticky bar at the top or bottom of the page; WooCommerce is optional.

OptinMonster

Campaign types

Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.

Drag-and-drop builder and templates

Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.

Targeting and triggers

Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.

A/B testing and analytics

From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.

Onsite retargeting and follow-ups

Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.

Email and store integrations

Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.

HurryTimer

• Free$0

  Evergreen and fixed-date countdown timers from the WordPress.org plugin.

• Personal$39

  per year for 1 website

  All Pro features, a year of updates and a year of priority support.

• Marketer$79

  per year for up to 5 websites

  Everything in Personal on up to 5 sites, with premium support.

• Agency$129

  per year for unlimited websites

  Everything in Marketer on unlimited sites.

OptinMonster

• Basic (yearly)$210

  per year at renewal, after a first year for $108

  1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.

• Basic (monthly)$21

  per month, billed monthly

  The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.

• Plus (yearly)$570

  per year at renewal, after a first year for $324

  2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.

• Pro (yearly)$870

  per year at renewal, after a first year for $444

  3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.

• Growth (yearly)$1,470

  per year at renewal, after a first year for $804

  5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.

• EnterpriseCustom

  Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.

HurryTimer

• Lifetime license

  Lifetime licenses at $69, $109 and $199

  One-time prices for Personal ($69, 1 site), Marketer ($109, 5 sites) and Agency ($199, unlimited sites), with lifetime updates. The page shows $99, $159 and $299 crossed out.

• Other savings

  14-day money-back guarantee

  The pricing section says a purchase can be refunded within 14 days.

OptinMonster

• Other savings

  Introductory first year at about half price

  New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.

• Annual discount

  Annual plans cost less than paying monthly

  Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.