Mailparser vs Microsoft Power Automate

Mailparser

• Copying lead or order emails into a CRM or spreadsheet
• Recurring emails that follow a consistent layout
• Teams that want rule-based extraction without writing code

Microsoft Power Automate

• Organizations already licensed for Microsoft 365 or Dynamics 365
• Automating older Windows applications that have no API
• Approval processes that run through Teams and SharePoint

Mailparser

• There is no free plan: the trial lasts 30 days and includes 30 credits.
• Images and scanned documents cannot be parsed; the vendor points to its separate product, Docparser, for documents that need OCR.
• On Starter, multi-factor authentication, duplicate detection, webhook retries and modifying extracted data are paid add-ons, and no team members are listed.
• When a paid plan runs out of credits, new emails wait in the queue until more credits are bought, the plan is upgraded or the cycle resets.

Microsoft Power Automate

• The free license and Microsoft 365 licenses cover standard connectors only; premium and custom connectors need Premium at $15 per user / month.
• Unattended desktop flows need a Process license at $150 per bot / month, and the machine must be registered by a Premium user.
• The desktop app runs only on Windows 10, Windows 11 and Windows Server, and devices with ARM processors are not supported.
• The standalone iOS and Android app reached end of support on August 31, 2026; Microsoft points mobile users to the browser portal and Teams.

Mailparser

Custom parsing rules

Rules that you set up pull fields from an email's subject, header, body and attachments, and can capture details such as the sender and recipients.

Automatic rule generation and templates

A parser creator analyzes the structure of an email and generates rules for it, and a library of rule templates covers emails from popular sites in several industries.

Attachment parsing

Text is read from PDF, DOC, DOCX, XLS, XLSX, CSV, TXT and XML attachments, and spreadsheet rows can be extracted as tables. Images and scanned documents are not supported.

Routing to inboxes

Emails in different formats can all be forwarded to one address; routing rules then pass each message to the inbox it belongs to, so no mail filters are needed on the sending side.

Exports, integrations and webhooks

Parsed data downloads as XLS, CSV, JSON or XML, or is sent on to tools such as Google Sheets and Salesforce, to Zapier, or to any endpoint by webhook.

Data manipulation and cleanup

Extracted data can be reformatted, with sums, minimums, maximums and calculated columns. Emails and parsed data can be erased automatically minutes, hours or days after parsing.

Microsoft Power Automate

Cloud flows

Automated, scheduled and instant flows connect cloud apps, and on-premises services through a data gateway. Microsoft cites more than 1,400 prebuilt, certified connectors, and custom connectors can be built.

Desktop flows (RPA)

Power Automate for desktop builds or records flows that operate Windows and web applications through their interfaces. Attended runs happen with a person present; unattended runs need a Process license.

Copilot authoring

Copilot in Power Automate creates, edits and extends flows from a natural-language description, in both the cloud designer and the desktop app.

Process and task mining

Analyzes how a process actually runs to find steps worth automating. Premium includes 50 MB of mining data per user, and a tenant-wide add-on provides 100 GB.

Microsoft 365 integration

Flows can be built and run from inside Teams, Excel, SharePoint and OneDrive. Microsoft 365 licenses include the right to create and run cloud flows with standard connectors.

Governance and hosted machines

Managed Environments and data loss prevention policies give admins control over flows. Hosted Process runs unattended bots on virtual machines that Microsoft manages.

Mailparser

• Starter$24.95

  per month, billed yearly; $29.95 billed monthly

  3,000 emails a year on yearly billing or 250 a month on monthly billing, with 20 inboxes. Multi-factor authentication and duplicate detection are paid add-ons.

• Professional$33.95

  per month, billed yearly; $39.95 billed monthly

  6,000 emails a year or 500 a month, 30 inboxes, 5 team members and multi-factor authentication.

• Business$83.95

  per month, billed yearly; $99.95 billed monthly

  24,000 emails a year or 2,000 a month, 50 inboxes and 50 team members, with duplicate detection and automatic retries of failed webhooks included.

• Premium$249.95

  per month, billed yearly; $299.95 billed monthly

  120,000 emails a year or 10,000 a month, unlimited inboxes and team members, and the option to modify extracted data points included.

• EnterpriseCustom

  A quoted package with a custom number of parsing credits, unlimited inboxes and team members, and every add-on included.

Microsoft Power Automate

• Power Automate Free$0

  Free license described in Microsoft's licensing docs: cloud flows with standard connectors only, no sharing, and desktop flows run locally in attended mode.

• Power Automate Premium$15

  per user / month, paid yearly

  Cloud flows with standard, premium and custom connectors, attended desktop flows, process and task mining with 50 MB of data, and 250 MB of Dataverse database capacity.

• Power Automate Process$150

  per bot / month, paid yearly

  One bot for unattended desktop flows, or a license for a cloud flow that any number of users can run, with up to 250,000 actions a day.

• Power Automate Hosted Process$215

  per bot / month, paid yearly

  Unattended desktop flows on a virtual machine that Microsoft manages and hosts on Azure, so there is no machine of your own to maintain.

• Process Mining add-on$5,000

  per tenant / month, paid yearly

  Add-on for the Premium plan only: 100 GB of process mining data, with 2 GB of Dataverse database and 1 TB of file capacity.

Mailparser

• Annual discount

  Lower monthly rate on annual plans

  The pricing page advertises a 20% saving on annual plans. Its listed prices are $24.95 a month billed yearly against $29.95 billed monthly for Starter, which works out to about 17%.

Microsoft Power Automate

No public discounts listed.