OptimoRoute vs Service Fusion (2026): which should you pick?

Pick OptimoRoute if

• Fits if you run drivers or crews who make many stops a day and need a better order
• Works for firms that already have quoting and billing elsewhere

Look elsewhere if

• Not for you if you want invoicing or quoting, as it has neither
• Pricey if your fleet grows, because the price is per driver
• Tight if you plan over 700 orders at once on Lite or 1,000 on Pro, which is the cap
• Watch out: proof of delivery, feedback, analytics and real-time tracking are not in Lite

Pick Service Fusion if

• Fits if you have lots of technicians and office staff and want one bill instead of per-seat pricing
• Works for HVAC and plumbing firms whose books live in QuickBooks Desktop

Look elsewhere if

• Pricey if you're a crew of three: even one technician pays $208 a month, charged as one yearly payment
• Skip it if you want to try before you buy, as there's no free trial, only a demo
• Tight if you need job photos, job costing or inventory, which mean add-ons or Plus at $325
• Watch out: GPS fleet tracking and ServiceCall.ai are add-ons on every plan, with no price shown
• Not for you if you want e-sign, a customer portal or recurring invoicing without paying for Pro at $533 a month

OptimoRoute

• It plans routes and schedules only; it has no quoting, invoicing or customer records of its own.
• Price is per driver, so cost rises with each added driver.
• Proof of delivery, customer feedback, analytics and real-time order tracking are not in Lite.
• Plans cap the orders planned at one time: 700 on Lite, 1000 on Pro. Daily and monthly volume is not capped.

Service Fusion

• Even one technician pays the flat entry price of $208 a month billed annually; there is no per-user plan or free trial.
• On Starter, job photos, inventory, job costing, e-sign documents, the customer portal and recurring invoicing are paid add-ons.
• GPS fleet tracking and ServiceCall.ai are add-ons on every plan, with no price on the pricing page.
• Annual plans are charged as one payment at sign-up; monthly plans have no contract.

OptimoRoute

Automated route planning

Imported orders are assigned to drivers and sequenced with constraints such as time windows, priorities, driver skills, vehicle capacity and job duration.

Driver mobile app

Routes, schedules, navigation and customer details are sent to the drivers' phones. The app can scan barcodes to confirm an order is complete.

Live tracking and ETAs

Managers see where drivers are, which orders are done and who is behind. Customers can get ETA and status notifications by text or email.

Proof of delivery and feedback

Drivers capture signatures, photos and notes. Customers can get post-service surveys by email and SMS. Both need the Pro plan or higher.

Analytics

Route data is turned into statistics on driver performance and reasons for service delays. Analytics is part of the Pro plan.

Web service API

Orders and routes can be exchanged with other systems through an API that is included on every plan.

Service Fusion

Estimates and jobs

Build estimates with several options for the customer, turn them into jobs, and keep every customer's records and job history in one place.

Scheduling and dispatch

Schedule and dispatch technicians from the office, with text alerts to customers; the technician app shows jobs on a phone in the field.

Invoicing and payments

Invoice from the office or the field and take payments through Service Fusion Payments, powered by PaySimple; Pro adds progress and recurring billing.

Job costing and inventory

Plus tracks the cost of each job and the stock you carry; on Starter both are add-ons.

QuickBooks sync

Sync with QuickBooks Online or QuickBooks Desktop on every plan, so jobs, invoices and payments are not entered twice.

Fleet GPS and AI calls

GPS fleet tracking reports trips, distance, idle time and driving behavior, and ServiceCall.ai adds an AI phone system; both are add-ons.

OptimoRoute

• Lite$35.10

  per driver / month, billed annually

  Driver app, route history, exports, live tracking and web service API. Plans up to 700 orders at once.

• Pro$44.10

  per driver / month, billed annually ($49 billed monthly)

  Lite plus analytics, real-time order tracking, proof of delivery and customer feedback. Up to 1000 orders at once.

• CustomCustom

  For unusual needs: thousands of orders at once, pickup and delivery, multi-day long-haul and commercial routing. Sold through sales.

Service Fusion

• Starter$208

  per month for unlimited users, billed annually ($245 billed monthly)

  Estimates with options, scheduling and dispatch, invoicing, payments, QuickBooks sync, project management, reports and text alerts.

• Plus$325

  per month for unlimited users, billed annually ($382 billed monthly)

  Adds job photo uploads, inventory management, job costing and integrated voice and text.

• Pro$533

  per month for unlimited users, billed annually ($627 billed monthly)

  Adds the open API, custom and e-sign documents, a customer web portal, and progress and recurring invoicing.

OptimoRoute

• Annual discount

  10% off with annual billing

  The pricing page says paying for a full year upfront earns a 10% discount; the annual prices shown are already reduced.

Service Fusion

• Annual discount

  Save 15% with annual billing

  Yearly billing lowers Starter from $245 to $208 a month, Plus from $382 to $325 and Pro from $627 to $533, charged as one payment at sign-up.