OttoKit vs Zapier

OttoKit

• WordPress and WooCommerce site owners automating plugins and orders
• Agencies that keep each client's workflows in a separate workspace
• Buyers who would pay once for lifetime access over a subscription

Zapier

• Connecting a wide range of cloud apps, including less common ones
• Solo users with light needs who can stay within 100 tasks a month
• Teams that want shared workflows with single sign-on and admin controls

OttoKit

• The Free plan has 250 tasks a month and leaves out AI Agents, schedules, filters, delays, loops and the formatter.
• Branches, paths, API integration and Human in the Loop start on the Business plan, according to the comparison table.
• Run history is kept for 3 days on Free, 15 days on Pro and 30 days on Business and Business Plus.
• Pro is limited to 1 workspace and 5 WordPress connections.

Zapier

• The Free plan is limited to 100 tasks a month and two-step Zaps, and checks for new data only every 15 minutes.
• Free and Professional include a single user; sharing workflows with colleagues needs the Team plan.
• Cost rises with volume: Professional runs from $19.99 a month for 750 tasks to $3,389 a month for 2 million, billed annually.
• Tasks beyond the plan limit are billed at 2.5x the base rate on monthly plans and 1.25x on annual plans.

OttoKit

Visual workflow builder

Multi-step workflows are laid out on a drag-and-drop canvas, or drafted from a written prompt. Schedules, filters, delays and loops start on Pro; branches and paths start on Business.

AI Agents and MCP server

Agents make decisions inside a workflow and act across connected apps. An MCP server, included on every plan, links OttoKit to AI tools such as Claude Desktop and Cursor.

Human in the Loop

A workflow can stop until a person reviews, edits or approves the next step. The plan comparison lists it from the Business plan up.

WordPress plugin

A connector plugin ties WordPress and WooCommerce sites to OttoKit, shows the OttoKit interface inside the WordPress admin area, and can automate actions between several sites.

Tables and Forms

Tables are a built-in database for leads, orders and other workflow data. Forms are public and write submissions straight into a table, with rows and form counts set by plan.

Recipes, logs and replay

Pre-built workflow templates, called recipes, import in one click. Every run is logged, and a failed run can be replayed from the history.

Zapier

Zaps

Workflows that start from a trigger and run one or more actions. Free accounts are limited to two-step Zaps; Professional adds multi-step Zaps, filters, paths and webhooks.

App directory

Zapier connects more than 9,000 apps, including Google Sheets, Gmail, Slack and HubSpot. Premium apps are unlimited from the Professional plan.

Task-based billing

A task is counted when a Zap completes a unit of work; triggers, polling and built-in data tools are not counted. Extra tasks are billed at 1.25x the base rate on annual plans and 2.5x on monthly plans.

Tables, Forms and Canvas

Tables store the data that workflows read and write, Forms collect it, and Canvas maps out a process. Tables and Forms are unlimited on every plan, including Free.

Agents, Chatbots and MCP

AI agents take actions across connected apps, and Zapier MCP gives assistants such as Claude and ChatGPT access to them. Agents and Chatbots are optional add-ons with free tiers.

Team and admin controls

Team covers 25 users with shared Zaps, folders and app connections plus SAML SSO. Enterprise adds SCIM provisioning, app controls and custom data retention.

OttoKit

• Free$0

  250 tasks a month, 20 workflows, 1 WordPress connection, 500 table rows, 1 form and 3 days of data retention.

• Pro$9

  per month, billed annually ($108); $12 billed monthly

  5,000 tasks a month, unlimited workflows, 1 workspace, 5 WordPress connections, 5,000 table rows, 5 forms and AI Agents.

• Business$19

  per month, billed annually ($228); $24 billed monthly

  10,000 tasks a month, 5 workspaces, unlimited WordPress connections, 20,000 table rows and 10 forms. Adds branches, paths, API calls and human approval.

• Business Plus$39

  per month, billed annually ($468); $49 billed monthly

  30,000 tasks a month, unlimited workspaces, 50,000 table rows, 20 forms and priority support.

Zapier

• Free$0

  100 tasks a month for 1 user, limited to two-step Zaps, with unlimited Zaps, Tables and Forms and 15-minute polling.

• Professional$19.99

  per month, billed annually, for 750 tasks ($29.99 monthly)

  1 user. Multi-step Zaps, unlimited premium apps, webhooks, filters and paths, AI by Zapier and 2-minute polling. Task tiers run up to 2 million a month.

• Team$69

  per month, billed annually, for 2,000 tasks ($103.50 monthly)

  25 users, shared Zaps, folders and app connections, SAML single sign-on, priority support and 1-minute polling.

• EnterpriseCustom

  Unlimited users, advanced admin and app controls, SCIM provisioning, custom data retention and annual task limits.

OttoKit

• Annual discount

  Lower monthly rate with yearly billing

  The pricing page labels yearly billing "Save 20%". Pro is $9 a month billed annually against $12 monthly, Business $19 against $24, and Business Plus $39 against $49.

• Lifetime license

  One-time lifetime plans

  Each paid plan can be bought with a single payment and no renewals: Pro for $499, Business for $799 and Business Plus for $1,499.

Zapier

• Annual discount

  33% off with annual billing

  Zapier's pricing page says annual subscriptions are billed yearly at 33% off the monthly rate: Professional is $19.99 a month instead of $29.99, and Team $69 instead of $103.50.

• Nonprofit

  Extra 15% off for nonprofits

  The pricing page lists an additional 15% discount for non-profit organizations. It does not apply to pay-per-task charges.