Post Planner vs SocialPilot (2026): which should you pick?
As of Nov 13, 2026, Post Planner and SocialPilot share a 2.4 GPA, and only Post Planner has a free plan.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Post Planner grades higher on value for money. SocialPilot grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Post Planner
Social media scheduler with viral content discovery
SocialPilot
Social media scheduler for agencies and small teams, priced by plan
Which one is for you
Pick Post Planner if
- Fits if you want ideas to share as well as a scheduler
- Works for one person with up to 3 accounts
Look elsewhere if
- Not for you if you publish to X or Pinterest on a cheap plan, as that needs Growth at $39 a month
- Tight if you queue lots of posts, as Free holds 30 and Starter 150
- Skip it if you want old content, since anything over 30 days needs Growth or higher
- Pricey if you manage many accounts: Agency tiers above 50 accounts cost $219 and $419 a month
Pick SocialPilot if
- Fits if a team of three wants an inbox and analytics for $42.50 a month billed yearly
- Works for agencies that need client approvals and white-label reports, from Premium at $85
Look elsewhere if
- Too light for anyone on Essentials: one user, and no inbox, analytics or approvals until Standard
- Skip it if you want the API, since it's Enterprise only, with no published price
- Not for you if you want a free plan, as there's only a 14-day trial
- Pricey if you bulk schedule or need client approvals, which need Premium at $85 a month
- Watch out: extra social accounts cost $4 a month each and extra users $5 each
How we grade them
| 2.4GPAPost PlannerFair | 2.4GPASocialPilotFair | |
|---|---|---|
| Value for money | BStarter is $9 a month on yearly billing for 3 accounts, inside the cheaper quarter, which tops out at $14. | CEssentials is one user, so a team of two or three buys Standard: $42.50 a month billed yearly for 15 accounts and 3 users. That's above this category's $29 middle and under the $58 dearer quarter. |
| Free plan and trial | CA free plan with 1 account, 30 queued posts and 12 posts a day, so you hit the cap quickly. | CNo free plan, but a 14-day trial with no card needed. |
| Features | CContent discovery, scheduling, recycling and AI images. X and Pinterest need Growth and older content needs a paid plan. | BQueues and a calendar for 10 networks, RSS, AI credits, an inbox, analytics, approvals and white-label reports for agencies. Nothing in the listing shows a gap in the core job; the API is held back for Enterprise. |
| Ease of use | CA web app where you build queues and pick sources, no store rating on record. | CThere's no App Store rating on record for us to go by, and you'll connect accounts and set up queues first. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iPhone and Android, with ten networks. No desktop app. | BWeb, iPhone, Android and a browser extension, with Canva, Slack, Zapier, Google Drive, Dropbox, Box and Unsplash. No desktop app, which an A needs. |
| Best for | finding and queueing posts to share | small teams that want an inbox at a flat price |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Post Planner and SocialPilot. How we grade
Price against what you get
Post Planner starts at $9 a month and scores 2.3 out of 4 on features, ease of use and platforms. SocialPilot starts at $25.50 a month and scores 2.7.
SocialPilot scores higher, and starts $16.50 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 2 score higher than Post Planner for less, and 3 score higher than SocialPilot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Post Planner also covers templates and image generation.
- SocialPilot also covers calendar and reports.
At a glance
| Post Planner | SocialPilot | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $9 per month for 3 accounts, billed yearly ($14 billed monthly) | $25.50 per month for up to 7 accounts, billed annually ($30 billed monthly) |
| Free plan | 1 social account, 1 user, 30 scheduled posts and 3 AI images a month. | None |
| Free trial | 7-day free trial; choose a plan during the trial | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Post Planner | SocialPilot Technologies Inc. |
| Price read from | postplanner.com | socialpilot.co |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Post Planner
- X and Pinterest publishing needs Growth or higher.
- Queue size is capped: 30 posts on Free, 150 on Starter.
- Content older than 30 days needs Growth or higher.
- Agency tiers above 50 accounts cost $219 and $419 a month on yearly billing.
SocialPilot
- There is no free plan, only a 14-day trial.
- Essentials has 1 user and no inbox, analytics or approvals; those start on Standard.
- Extra social accounts cost $4 a month each and extra users $5 a month each.
- Bulk scheduling, client approvals and white-label reports need Premium; API access is limited to Enterprise.
Key features
Post Planner
- Content discovery
- Finds viral posts and articles by topic to curate; the age of content available depends on the plan.
- Scheduling and recycling
- Post buckets, recycling, shuffling, bulk upload, Reels, Stories, carousels and LinkedIn PDF posts.
- Ten networks
- Facebook, Instagram, Google Business, LinkedIn, Pinterest, TikTok, X, YouTube, Threads and Bluesky.
- AI and media tools
- Generates images (monthly cap by plan) and has unlimited hashtag, content and caption generation, plus a media editor.
- Mobile apps
- iOS and Android apps for creating and managing posts.
SocialPilot
- Queues and calendar
- Posts for Facebook, Instagram, LinkedIn, X, Threads, TikTok, Pinterest, YouTube, Google Business Profile and Bluesky go into smart queues or onto a calendar view.
- Bulk and RSS scheduling
- CSV uploads and bulk scheduling start on Premium, and every plan can pull posts from RSS feeds (5 on Essentials up to 20 on Ultimate).
- AI Pilot credits
- An AI writer drafts and adapts posts on monthly credits: 500 on Essentials, 1,000 on Standard, 5,000 on Premium and unlimited on Ultimate.
- Social inbox
- From Standard, comments, messages and story replies are answered in one inbox, with inbox automation.
- Analytics and white-label reports
- Standard adds analytics and emailed PDF reports; Premium adds custom and competitor reports and reports carrying the agency's own branding.
- Client management and approvals
- Premium gives clients their own seats to review and approve posts, and Ultimate adds an advanced white-label dashboard.
Plans
Post Planner
Free$0
1 social account, 30 queued posts, 12 daily posts per profile and curated content up to 7 days old.
Starter$9
per month for 3 accounts, billed yearly ($14 billed monthly)
3 accounts, 1 user, 150 queued posts and 15 AI images a month.
Growth$39
per month for 15 accounts, billed yearly ($59 billed monthly)
15 accounts, 2 users, 1,500 queued posts; adds X and Pinterest publishing.
Business$69
per month for 25 accounts, billed yearly ($99 billed monthly)
25 accounts, 5 users, unlimited queued posts and 250 AI images a month.
Agency$119
per month for 50 accounts, billed yearly ($179 billed monthly)
50 accounts, 10 users; larger Agency tiers go to 200 accounts and 40 users.
SocialPilot
Essentials$25.50
per month for up to 7 accounts, billed annually ($30 billed monthly)
7 social accounts, 1 user, 500 AI credits, smart queues, a calendar, a content library and 5 RSS feeds.
Standard$42.50
per month for up to 15 accounts, billed annually ($50 billed monthly)
15 accounts, 3 users, 1,000 AI credits, the social inbox, analytics, PDF reports and manager approvals.
Premium$85
per month for up to 25 accounts, billed annually ($100 billed monthly)
25 accounts, 6 users, unlimited client seats, bulk scheduling, custom and competitor reports, client approvals and white-label reports.
Ultimate$170
per month for up to 50 accounts, billed annually ($200 billed monthly)
50 accounts, unlimited users and AI credits, advanced white label, enforced 2FA, migration help and an account manager.
EnterpriseCustom
Custom account limits, unlimited users and clients, single sign-on and API access.
Ways to pay less
Post Planner
- Annual discount
Cheaper with yearly billing
Post Planner's plan page shows yearly billing at lower monthly rates, such as Starter at $9 against $14 billed monthly.
SocialPilot
- Annual discount
15% off with annual billing
Annual billing brings Essentials to $25.50 a month from $30, Standard to $42.50 from $50, Premium to $85 from $100 and Ultimate to $170 from $200.
Common questions
Which is cheaper, Post Planner or SocialPilot?
As of Nov 13, 2026, Post Planner is cheaper to start with: $9 a month, against $25.50 a month for SocialPilot. Post Planner starts at $9 per month for 3 accounts, billed yearly ($14 billed monthly), and SocialPilot starts at $25.50 per month for up to 7 accounts, billed annually ($30 billed monthly).
Which has a free plan, Post Planner or SocialPilot?
As of Nov 13, 2026, only Post Planner has a free plan. SocialPilot does not, though it has a free trial.
Which platforms do Post Planner and SocialPilot run on?
As of Nov 13, 2026, only SocialPilot lists a browser extension. Both list a web app and iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.