Alternatives · Website Builders
Format alternatives
Format compared with 5 alternatives: Squarespace, Wix, Webflow, Strikingly and Carrd.
Format is a paid product with a free trial, starting at $10 per month, billed annually ($14 billed monthly). 4 of the 5 alternatives are free or have a free plan. One more offers a free trial.
5 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| FormatThis tool | Free trial · from $10/mo | Trial only | Web, iOS |
| Squarespace | Free trial · from $19/mo | Trial only | Web, iOS, Android |
| Wix | Free plan · from $17/mo | Yes | Web, iOS, Android |
| Webflow | Free plan · from $15/mo | Yes | Web |
| Strikingly | Free plan · from $8/mo | Yes | Web, iOS |
| Carrd | Free plan · from $9/yr | Yes | Web |
Price against what you get
Format starts at $10 a month and scores 2.3 out of 4 on features, ease of use and platforms. 1 of the 5 alternatives on this chart scores higher and starts lower: Strikingly.
Squarespace, Wix and Webflow score higher without starting lower. Carrd starts lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Format
- Free trial · from $19/mo
Squarespace
Template-based website builder with an online store and invoicing
- Squarespace starts at $19 per site / month, billed annually ($25 billed monthly). Format starts at $10 per month, billed annually ($14 billed monthly).
- Only Squarespace lists an Android app.
- Squarespace also covers forms and invoicing.
- Format also covers no-code and file sharing.
Suits: Creatives and small businesses who want a polished site from a template
- Free plan · from $17/mo
Wix
Drag-and-drop website builder with an AI agent and business apps
- Wix starts at $17 per site / month, billed yearly (Light). Format starts at $10 per month, billed annually ($14 billed monthly).
- Wix has a free plan. Format does not, though it has a free trial.
- Only Wix lists an Android app.
- Wix also covers AI agents.
- Format also covers file sharing.
Suits: Beginners who want to start free and upgrade when the site is ready
- Free plan · from $15/mo
Webflow
Visual website builder with a CMS, hosting and code-level control
- Webflow starts at $15 per site / month, billed yearly ($25 billed monthly). Format starts at $10 per month, billed annually ($14 billed monthly).
- Webflow has a free plan. Format does not, though it has a free trial.
- Only Format lists an iOS app.
- Webflow also covers forms.
- Format also covers templates and file sharing.
Suits: Designers and agencies building custom marketing sites without hand-coding
- Free plan · from $8/mo
Strikingly
Simple website builder for small sites, stores and memberships
- Strikingly starts at $8 per month for up to 2 sites, billed yearly ($12 billed monthly). Format starts at $10 per month, billed annually ($14 billed monthly).
- Strikingly has a free plan. Format does not, though it has a free trial.
- Strikingly also covers forms, email campaigns and live chat.
- Format also covers no-code and file sharing.
Suits: Short personal, portfolio or event sites that need to go up quickly
- Free plan · from $9/yr
Carrd
One-page website builder with yearly plans from $9
- Carrd starts at $9 per year for up to 3 sites (Pro Lite). Format starts at $10 per month, billed annually ($14 billed monthly).
- Carrd has a free plan. Format does not, though it has a free trial.
- Only Format lists an iOS app.
- Carrd also covers forms.
- Format also covers file sharing.
Suits: Personal profiles, link-in-bio pages and simple portfolios
Limits worth knowing in Format
- The $12 and $15 a month shown for Pro and Pro Plus need a checkout code, end October 31, 2026 and cover the first year only.
- Basic has no store, hosted video, image storage or custom fonts, and stops at 10 pages and 70 images.
- A domain costs $30 a year after a free first year on annual Pro and Pro Plus; Google Workspace email is $100 a year extra.
- There is no free plan, and the mobile app is for iPhone only.
Common questions
What are the alternatives to Format?
The alternatives to Format in this directory are Squarespace, Wix, Webflow, Strikingly and Carrd. Each one has a side-by-side comparison with Format.
Is there a free alternative to Format?
Yes. Wix, Webflow, Strikingly and Carrd have a free plan alongside paid ones.
Which Format alternatives work on Android?
The Format listing does not include an Android app. Squarespace and Wix list one.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Oct 18, 2026. Vendors change prices without notice, so confirm on their site before you buy.