Agorapulse vs Swat.io (2026): which should you pick?
As of Nov 12, 2026, Agorapulse and Swat.io share a 2.2 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where Agorapulse grades higher, or value for money, where Swat.io does.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Agorapulse
Social media inbox, publishing and ROI reports, priced per user
Swat.io
Team social media tool with a shared editorial calendar and inbox
Which one is for you
Pick Agorapulse if
- Fits if your team spends most of the day answering comments and DMs
- Works for marketers who have to show the revenue social brings in
Look elsewhere if
- Pricey if you're a small team, at $79 a month for each person on yearly billing, $99 monthly
- Skip it if X is a big channel for you, as full X management is an add-on through sales
- Not for you if you were counting on the free plan, which went in July 2026; the Archie AI plan only creates posts
- Tight if you run more than 10 profiles, as each extra one costs $10 a month on yearly billing, $15 monthly
- Watch out: listening, benchmarking and employee advocacy are add-ons sold through a demo, and moderation rules need Advanced at $149
Pick Swat.io if
- Fits if you are a marketing team that wants approvals and a shared inbox
- Works for agencies running several brands in separate workspaces
Look elsewhere if
- Tight if you pick Small: 1 workspace, 3 channels and 2 users
- Pricey if you add the Inbox or Insights, at €39 and €79 a month extra
- Watch out: prices are in euros and exclude VAT; no US dollar prices were found
- Watch out: the page shows the monthly license as the base, with 10% and 15% off for 6 and 12 months
How we grade them
| 2.2GPAAgorapulseFair | 2.2GPASwat.ioFair | |
|---|---|---|
| Value for money | DStandard is $79 a user a month billed yearly with 10 profiles, so two people pay $158 a month and three $237. That puts it in this category's dearest tenth, which starts at $99. The inbox and ROI reports are what you're paying for. | CSmall is €39 a month, billed monthly, for 3 channels and 2 users. The Inbox add-on is another €39 and Insights €79 on top. |
| Free plan and trial | CThe free plan was withdrawn on July 6, 2026. What's left is a 30-day trial with no card, and a free Archie AI plan that only creates posts through Archie, for four networks. | C21-day free trial with all features, no payment information. No free plan. |
| Features | BAn inbox with moderation rules and Google reviews, a shared calendar, approvals on every plan, ROI reports and an MCP server. Nothing in the listing shows a gap in the core job, though full X management and listening are add-ons. | CCalendar, publishing, approvals, workspaces and AI. Inbox and Insights are separate add-ons, and Insights isn't available on Small. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect profiles and set up moderation rules to get the most from it. So it gets the ordinary grade. | CNo store rating on record. Workspaces and approval flows to set up. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Analytics, Bitly, Zapier, HubSpot, Salesforce, Slack and Microsoft Teams. No desktop app, which an A needs. | BWeb, with Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, WhatsApp and Canva. No phone apps on record. |
| Best for | teams buried in comments and DMs | approval workflows and a shared inbox in Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Agorapulse and Swat.io. How we grade
Price against what you get
Agorapulse starts at $79 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Swat.io starts at about $43.57 a month and scores 2.3.
Agorapulse scores higher, and starts $35.43 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 3 score higher than Agorapulse for less, and 9 score higher than Swat.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Swat.io also covers dashboards.
At a glance
| Agorapulse | Swat.io | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per user / month, billed annually ($99 billed monthly) | €39 per month for the Small plan, billed monthly |
| Free plan | None | None |
| Free trial | 30-day free trial, no credit card required | 21-day free trial with all features, no payment information required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Agorapulse | Swat.io |
| Price read from | agorapulse.com | swat.io |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Agorapulse
- Each user pays the full plan rate, and each plan includes 10 social profiles; extra profiles cost $10 a month each billed annually ($15 monthly).
- The free plan was withdrawn on July 6, 2026; the free Archie AI plan left in its place only creates posts through Archie and covers four networks.
- Full X (Twitter) management is sold as a separate X Lite or X Plus add-on through sales.
- Listening, competitive benchmarking and employee advocacy are add-ons sold through a demo.
Swat.io
- Prices are in euros and exclude VAT; no US dollar prices were found.
- The Inbox add-on is sold on top of each plan (for example €39 a month on Small), and Insights adds €79 a month.
- Insights is not available on the Small plan.
- Six-month and twelve-month terms are shown with discounts of 10% and 15%; the monthly license is shown as the base price.
Key features
Agorapulse
- Social inbox
- Comments, DMs and Google Business Profile reviews from every network land in one inbox, with translation, contact history and automated moderation rules.
- Publishing calendar
- Posts to Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business Profile are planned on one calendar, with CSV bulk upload of 200 posts.
- Approvals and shared calendars
- Simple approvals for teammates or clients on every plan; calendars shared with outside reviewers (5 on Professional, unlimited on Advanced) and multi-step approvals on Custom.
- Reports and ROI
- Profile, post and community reports with PDF and white-label exports; Advanced adds ads reporting, PowerPoint exports and an ROI report linking posts to revenue.
- AI writing and MCP
- An AI assistant writes captions and alt text, and ChatGPT or Claude can connect through Agorapulse's MCP server.
- Integrations
- Canva, Google Drive, Bitly and Google Analytics in the composer and reports, plus Zapier, HubSpot, Salesforce, Slack, Microsoft Teams and Looker Studio.
Swat.io
- Editorial calendar and publishing
- Create, schedule and publish posts with no posting limit, with drafts, an activity log, previews and an asset library.
- Approval workflows
- Posts carry a suggested or approved status. Medium adds assigned posts, approval processes and internal notes, and Agency adds external approval.
- Shared inbox add-on
- An Inbox add-on gathers interactions in one place for community management. Higher tiers add reply suggestions and sentiment analysis.
- Insights add-on
- An Insights add-on builds custom dashboards and automated reports. It is offered from the Medium plan upward.
- Workspaces
- Workspaces keep brands, locations or agency clients apart, each with its own channels and user roles.
- AI and integrations
- AI features are listed in every plan, and the site lists an MCP server, an API and a Canva integration on Medium and above.
Plans
Agorapulse
Standard$79
per user / month, billed annually ($99 billed monthly)
10 social profiles, unlimited scheduling, the social inbox, basic reports with branded exports and 6 months of data.
Professional$119
per user / month, billed annually ($149 billed monthly)
Adds link in bio, calendar notes, ad comment moderation, post and inbox assignments, team reports and 12 months of data.
Advanced$149
per user / month, billed annually ($199 billed monthly)
Adds labels, saved replies, moderation rules, bulk actions, unlimited shared calendars, ads and ROI reports and 24 months of data.
CustomCustom
Unlimited profiles, AI reply suggestions, SSO, custom roles, multi-step approvals, the reports API and a customer success manager.
Swat.io
Small€39
per month, billed monthly
1 workspace, 3 channels and 2 users, with calendar, publishing, AI features and analytics.
Medium€89
per month, billed monthly
2 workspaces, 5 channels and 5 users, adding approvals, assigned posts, campaigns and an editor.
Large€199
per month, billed monthly
3 workspaces, 8 channels and 8 users, with extended permissions and unlimited data storage.
Agency€599
per month and up
Custom setup with flexible workspaces, users and channels, an account manager and Inbox included.
Ways to pay less
Agorapulse
- Annual discount
Up to 20% off with annual billing
Annual billing brings Standard to $79 a user a month from $99, Professional to $119 from $149 and Advanced to $149 from $199.
- Nonprofit
Special pricing for nonprofits
Agorapulse's pricing FAQ says nonprofits can get a plan at a special price by contacting the company; no figure is published.
Swat.io
- Annual discount
10% off for 6 months, 15% off for 12 months
The pricing page offers a 10% saving on a 6-month license and 15% on a 12-month license compared with monthly billing.
- Other savings
30% off by skipping the trial
Customers who skip the free trial and take a monthly license get 30%, with a note that discounts cannot be combined.
Common questions
Which is cheaper, Agorapulse or Swat.io?
As of Nov 12, 2026, Agorapulse starts at $79 per user / month, billed annually ($99 billed monthly), and Swat.io starts at €39 per month for the Small plan, billed monthly. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Agorapulse or Swat.io?
As of Nov 12, 2026, neither Agorapulse nor Swat.io has a free plan. Both have a free trial.
Which platforms do Agorapulse and Swat.io run on?
As of Nov 12, 2026, only Agorapulse lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.